Egypt’s Bassem Youssef makes ‘healthy’ television comeback with Asharq News

1 / 4
Asharq News, the multi-platform service and business news partner of Bloomberg, has secured a show for Egyptian comedian Bassem Youssef ahead of its official launch. (Supplied)
2 / 4
Asharq News is the multi-platform service and business news partner of Bloomberg which will launch officially soon. (Supplied)
3 / 4
Asharq News is the multi-platform service and business news partner of Bloomberg which will launch officially soon. (Supplied)
4 / 4
Asharq News is the multi-platform service and business news partner of Bloomberg which will launch officially soon. (Supplied)
Short Url
Updated 11 November 2020
Follow

Egypt’s Bassem Youssef makes ‘healthy’ television comeback with Asharq News

  • Surgeon-turned-satirist to focus on diet, wellness in Asharq News show

LONDON: Asharq News, the multi-platform service with an exclusive content agreement for business news with Bloomberg, has secured a show for Egyptian comedian Bassem Youssef ahead of its official launch.

However, Youssef will not be returning as the quick-witted political satirist the Arab world was used to seeing on his hit show “Al-Bernameg” (The Program). Instead he will rely on his medical experience to advise audiences on the benefits of plant-based diets for health.

Referring to his show “Isa’al Bassem” (Ask Bassem), Youssef told Arab News: “To have this opportunity, to be on this kind of a platform in order to show people a different path to wellness, is amazing.”

 

The comedian said he shifted his own diet to plant-based foods after learning that a close childhood friend had recovered from life-threatening multiple sclerosis by adopting a similar approach.

“I was sold and I changed my life. I remember the date, Sept. 15, 2013 — seven years ago — and I never went back,” said Youssef. “I immediately felt a difference in my life, in my health, my stamina, my energy.”

The comedian is a qualified surgeon who graduated from Cairo University’s Faculty of Medicine, majoring in cardiothoracic surgery, in 1998.

 

In 2013, he started Plant B in Egypt and watched it slowly grow into a movement, with discussions and advice on the health benefits of this lifestyle posted on social media and his website PlantB.tv in both English and Arabic.

Youssef said “Isa’al Bassem” will offer “a mixture of interviews, personal journeys, information, and discussions on health topics, not only about losing weight but also mental health, sexual health, fertility, and how food affects your mood, your sleep.”

He said: “I think Plant B is only going to get bigger and the movement is going to grow. We’re planning big things in the future to accommodate many of the people who have followed us and benefited from us, and who still want to have benefits in their lifestyle.”

 

From Cairo to LA

Youssef left Cairo in 2014 and now lives in Los Angeles, far from the crowds that once gathered at the sight of him walking along the Egyptian capital’s sidewalks.

“It’s much cooler this way,” he said.

“I am now in America and am more focused on my life here. I am doing stand-up comedy, one-man shows, talks and live performances. This has been an incredible journey for me. Leaving ‘Al-Bernameg’ in Egypt kind of liberated me to explore options that I never thought I would be able to,” he told Arab News.

Apart from hosting “Isa’al Bassem” on Asharq, which has an exclusive content agreement with Bloomberg for business news, Youssef has been working on several side projects in the US — from penning television scripts to writing children’s books.

“I wrote a children’s book that is going to launch in February called ‘The Magical Reality of Nadia.’ It is based on my daughter — the daughter of an immigrant in the US — and will discuss interesting and important issues that immigrants face. But it’s in a children’s book. It’s magical, beautiful, funny, and we’re very excited,” he said.

While Youssef’s political satire made him a household name in the Arab world, the comedian insists that he has never left that domain, but is just in a different country focusing on his current surroundings.

“I still do politics, still do a little comedy, but I’m a resident of the US, so I talk about the surroundings I am exposed to every day. People are still locked into this idea of ‘Al-Bernameg,’ of what I did, but this is something that happened when I was in Egypt,” he said.

Meanwhile, he is excited to be able to offer a healthier approach to life in his new show and help audiences around the Arab world better understand the benefits of plant-based diets.

“This is an amazing thing, and I said we need to make this movement much bigger. Asharq was launching this channel and we discussed having a show, which is, for me, amazing because seven years ago this was something that people made fun of and now I’m bringing plant-based lifestyle into the mainstream,” he said.

Asharq News is a 24/7 multi-platform news service that brings content to users in the Arab region and the rest of the world, providing news and analysis, often through an economic prism.

Headquartered in Riyadh, with central offices in Dubai and Washington D.C, Asharq News also includes  hubs in Abu Dhabi, and Cairo, with regional offices in Beirut, Baghdad, Jerusalem and Istanbul.


AI fuels cyber threats but also offers new defenses, panel tells WEF

Updated 21 January 2026
Follow

AI fuels cyber threats but also offers new defenses, panel tells WEF

  • Cyber threats surged in 2025, with Distributed Denial of Service attack records shattered 25 times and a staggering 1,400% rise in incidents involving AI-powered bots incarcerating humans
  • Experts agreed that while AI has accelerated new and sophisticated threats, with phishing and impersonation on the rise, it has also improved solutions

DUBAI: Artificial intelligence is making cyberattacks more sophisticated and widespread, but it is also enhancing digital defenses, experts told the World Economic Forum on Wednesday, as they stressed the need for zero-trust systems and robust AI frameworks to reduce vulnerabilities.

Cyber threats surged in 2025, with Distributed Denial of Service attack records shattered 25 times and a staggering 1,400 percent rise in incidents involving AI-powered bots incarcerating humans.

Experts agreed that while AI has accelerated new and sophisticated threats, with phishing and impersonation on the rise, it has also improved solutions.

Michelle Zatlyn, co-founder, president and COO of Cloudflare, pointed to modern solutions organizations can invest in. However, she warned against the digital divide between major financial institutions that have robust cybersecurity measures, and smaller organizations struggling with outdated security solutions.

This divide, she said, necessitates heightened awareness and adaptation to modern security technologies to prevent crises, especially during vulnerable times like weekends.

The panelists stressed international collaboration and intelligence sharing between government agencies, law enforcement and the private sector as the way to tackle cross-border threats and build more resilient societies.

Catherine de Bolle, executive director at Europol, said AI has transformed the policing scene where traditional methods no longer function. She emphasized Europol’s extensive efforts to boost collaboration with the private sector to develop tools to protect the digital ecosystem, enhance crypto tracing and boost financial security.

De Bolle said AI had enhanced the capabilities and outreach of organized crime groups “because it facilitates the business model where you only need a computer and some people who are technically schooled.”

“We predict that in the future, digital crime frauds will be much easier as you gain a lot of money and reach more people without the need of an infrastructure,” she added. Collaboration with the private sector, she said, helps ensure a secure ecosystem that maintains user trust in online platforms.

However, Michael Miebach, CEO of Mastercard, said while AI can help defend against cyberattacks, trust needs to be built first among people to make these technologies fulfill its promises in driving prosperity and growth.

“If we don’t build a trusted layer around these technologies, people will not use it,” he said, pointing out that cyber threats have impacted the geopolitical, societal and corporate aspects of life.

Hatem Dowidar, group CEO of e&, called for more intelligent networks to deploy AI agents that detect and isolate malicious behavior early on to protect digital ecosystems from highly disruptive cyberattacks.

“So you are in some sense more cognizant of malicious hardware being embedded in your system,” he said. However, he warned against the loophole created as more companies implement agentic AI agents that could expose networks. Therefore, he urged the building of zero-trust systems to prevent incursions of new threats coming through these technologies.

He also stressed the need to establish guardrails to monitor AI agents because they are “programmed in plain language and it’s very easy that the programming goes out of context.”

“We never could have relied 100 percent on a human agent to work if there is no supervision and that will hold true for AI,” said Dowidar.

Another challenge the panelists highlighted was the blurred lines between state and non-state actors, with states potentially using organized crime to execute cyber operations.

Europol’s de Bolle said this brings new challenges for traditional policing and necessitates joint efforts across intelligence, defense, and law enforcement sectors.

“State actors are using criminal groups for their own purposes to launch DDoS attacks,” she said, adding that the danger comes from the fact that “states can hide behind and criminals can hide after the state and they don’t have to make the investment because the structure is already there.”

She said such developments make it necessary to think of the future of defense police intelligence services where law enforcement works closely with the private sector to tackle such dangers, while respecting the boundaries of different agencies: “If we do not put the information and intelligence together to tackle this, we will never win the battle.”

Dowidar said information sharing needed to happen on national and international security levels. Nationally, there should be an entity that coordinates between the police, intelligence, network operators and the critical infrastructure companies.

Internationally, there should be security centers that immediately inform other like-minded organizations around the world of any new threat, along with sharing how the problem was solved or whether help is needed from other experts.

Meanwhile, de Bolle said it was the responsibility of the private and public sectors to build societal resilience, boost digital literacy, revamp the education system and develop the critical mindset of the young generation who will use these tools in the future.

Cloudflare’s Zatlyn urged business leaders to understand the basics of new technologies, beyond only relying on technical teams, to keep revenue flowing and minimize risks facing their networks.

She also stressed that CEOs and organizations must consider AI agents as an “extension” of their teams.

“Organizations are concerned that their data will leak with the use of new technologies, but this depends how to train the agents. These are all stoppable issues,” said Zatlyn.