Virtual MENAISC 2020 spotlights cyber resilience

A screen grab shows the virtual venue of the 8th edition of Middle East and North Africa Information Security Conference, which was inaugurated on Monday and focuses on cyber resilience.
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Updated 06 October 2020
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Virtual MENAISC 2020 spotlights cyber resilience

The 8th edition of Middle East and North Africa Information Security Conference (MENAISC 2020) was virtually inaugurated on Monday, under the theme “Evolving from Cyber Resistance to Resilience, in the Age of Smart Cities, Digital Economy and IoT.” The two-day conference, from Oct. 5-6, includes the participation of seven countries, namely: Saudi Arabia, the UAE, Kuwait, Bahrain, Oman, Egypt and Jordan.
The theme of the conference is in line with the digital transformation goals of governments in the region; the objective of achieving a more digitized government makes their exposure to cyberthreats more likely than ever before.
Samir Omar, CEO of VirtuPort and a cybersecurity expert, highlighted the participation of a large number of regional and international experts in cybersecurity, in addition to the diversity of sectors joining the first virtual conference of its kind in the region. These sectors include: Defense, finance and banking, insurance, information technology, energy, health, retail, education, and building and construction.
Omar said: “All topics presented by the experts are aimed at enhancing the cyber resilience of various governmental and private sectors as well as the nongovernmental sector to effectively respond and recover from a business disruption due to cyberattacks. Being resilient is critical for rapid recovery from attacks. Furthermore, a proactive analysis of environmental vulnerabilities contributes to the reduction of physical and moral damage.”
MENAISC 2020 is being held under the national sponsorship of the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP). Professor Muhammad Ali Al-Ghamdi, cybersecurity track manager, SAFCSP, spoke on the topic of penetration testing for the next generation, while Basma Ahmedoush participated in a panel discussion titled “Women in Cyber — Nationalizing our Most Precious Resources,” focusing on the pioneering role of Saudi women in the field of cybersecurity.

HIGHLIGHT

The two-day conference, from Oct. 5-6, includes the participation of seven countries, namely: Saudi Arabia, the UAE, Kuwait, Bahrain, Oman, Egypt and Jordan.

During a session titled “Building the Cyber Resilient Smart City,” Trend Micro, a diamond sponsor of MENAISC 2020, presented its vision for the use of 5G networks in smart cities that will change the concept of communications. The company’s presentation focused on developing a proactive approach through exposure to security risks related to penetration of digital privacy of the public and private information infrastructure.
In its session titled “The New Security Playbook: Taming the Unmanaged and IoT Device Tsunami,” CyberKnight, the event’s official distribution partner, predicted that by 2021, up to 90 percent of devices used by businesses in all industries will be unmanaged and unprotected. These new smart devices, which go beyond traditional laptops, desktops and mobile phones, run operations, manage building automation systems, drive manufacturing lines, and track and deliver health care to patients, and are being deployed at an accelerated rate.
Citrix, a platinum sponsor, in a session titled “Zero-Trust, the Cornerstone of Future Cyber Resilience,” stated that data breaches are a hot topic at the corporate level, which puts cybersecurity teams at the forefront of countering these attacks through planned cyber resilience.
VMware Carbon Black, a platinum sponsor, described data theft and Trojan horse malware as constant and looming cyberthreats, stating that the methods of destructive attacks have evolved and their impact on companies has intensified. The company said that cyberattacks of today did more harm than before as they are accompanied by direct extortion and the sale of entry data.
 


ALJ Motors champions Toyota SUVs’ off-road legacy

Updated 07 January 2026
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ALJ Motors champions Toyota SUVs’ off-road legacy

Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia since 1955, has launched the second edition of its off-road initiative — an immersive driving experience designed to engage guests and showcase the real-world capabilities of Toyota’s SUV lineup in the Kingdom’s desert terrains. The activation takes place on weekends, starting initially in Riyadh and continuing through Jeddah, before concluding in Dammam on Jan. 24.
The multi-city activation is designed to engage guests through Toyota’s SUV lineup in fun and exciting ways, offering a hands-on opportunity to experience vehicle performance, control, and versatility. The lineup features a wide range of Toyota SUV models, including the Land Cruiser HEV Max, a hybrid vehicle built for performance. Beyond the off-road drives, the activation offers a welcoming weekend setting with supporting activities suitable for families and younger guests, creating a well-rounded experience for visitors of all ages.
Building on the success of its inaugural edition, which welcomed more than 4,500 participants and attracted over 10,000 attendees, the second edition continues to focus on meaningful guest engagement through interactive and experiential driving activities while emphasizing safety, trust, and enjoyment. Through this approach, ALJ Motors champions Toyota’s off-road legacy while creating an experience that further connects guests with Toyota’s renowned SUV lineup.
Shahad Nassier, managing director of marketing communications at ALJ Motors, said: “Following the strong response to the inaugural season, the return of this off-road experience allows us to continue engaging our guests in an authentic and exciting way. In this second edition, we have further refined the driving routes and elevated the overall experience to better serve our guests and their families. By bringing Toyota’s SUV lineup into real desert environments, we provide an opportunity for guests to experience vehicle performance firsthand, while reinforcing the values of reliability and capability that have long defined Toyota’s presence in the Kingdom.”
The experiential initiative deepens guest relationships, supports informed vehicle choice, and reflects ALJ Motors’ ongoing role in delivering reliable and diversified mobility solutions across the Kingdom, in line with Saudi Vision 2030. 
Guests interested in participating in the off-road experience can register for the upcoming activations in Jeddah on Jan. 9-10, followed by Dammam on Jan. 16-17 and 23-24, through ALJ Motors’ official social channels.