UAE beauty brand appoints Isobar MENA agency as creative, social partner

CEO of IFFCO Beauty Serhad Cemal Kelemci and Head of Marketing at IFFCO Beauty Pinar Celikel. (Courtesy IFFCO Beauty)
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Updated 02 October 2020
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UAE beauty brand appoints Isobar MENA agency as creative, social partner

  • Head of Marketing at IFFCO Beauty Pinar Celikel: We are very happy to bring Isobar on board as our partners to handle creative and social
  • CEO of IFFCO Beauty Serhad Cemal Kelemci: We have ambitious growth plans for IFFCO Beauty and needed an agency to find innovative solutions for real business challenges

ABU DHABI: Global digital experience company Isobar, part of Dentsu Aegis Network, has been appointed as the creative agency of record for IFFCO Beauty, a division of the UAE-based homegrown fast-moving consumer goods group, IFFCO.

As one of the region’s leading beauty brands, IFFCO houses a portfolio that includes Savannah, Guardex, Royal Lather, and Ivy.

Isobar MENA won the account following a multi-agency pitch and will manage the duties out of its UAE head office.

The agency will be responsible for developing creative and social content for the existing beauty ranges and supporting the launch of several new brands across key markets including Egypt, the UAE, Saudi Arabia, Iraq, and Pakistan.

Pinar Celikel, head of marketing at IFFCO Beauty, said: “We are very happy to bring Isobar on board as our partners to handle creative and social. We have a busy pipeline of product launches and extensions planned and we needed the right set of creative minds to help build our brands.

“Isobar showed us a commitment to doing things differently, with real creative thinking and insight-driven content creation.”

Serhad Cemal Kelemci, CEO of IFFCO Beauty, said: “We have ambitious growth plans for IFFCO Beauty and needed an agency to find innovative solutions for real business challenges.

“We found Isobar’s ability to turn creative ideas into reality the perfect addition to our roster of marketing agencies and look forward to working together.”

Ziad Ghorayeb, regional managing director for Isobar MENA, said: “IFFCO Beauty already counts many of its labels as household names across the region.

“We are thrilled to be able to partner with such a brave homegrown brand to take their reputation to the next level and support their creative journey with relevant, timely content and solutions that will resonate with their audiences.”


Jailed French journalist files appeal in Algeria’s top court: lawyers

Updated 15 December 2025
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Jailed French journalist files appeal in Algeria’s top court: lawyers

  • Gleizes was arrested in May 2024 after traveling to Tizi Ouzou in northeastern Algeria’s Kabylia region — home to the Amazigh Kabyle people — to write about the country’s most decorated football club, Jeunesse Sportive de Kabylie

ALGIERS: French journalist Christophe Gleizes, sentenced to seven years behind bars in Algeria on terror-related charges, has filed an appeal seeking a new trial with the country’s highest court, his lawyers said Sunday.
“Christophe Gleizes registered an appeal at (the court of) Cassation” on Sunday, the deadline for filing, his French lawyer Emmanuel Daoud told AFP in a message, declining to comment further.
Gleizes’ Algerian lawyer Amirouche Bakouri made a similar announcement on Facebook.
Earlier this month, an Algerian appeals court upheld the seven-year prison term for the sportswriter, who was first convicted of “glorifying terrorism” in June.
Gleizes was arrested in May 2024 after traveling to Tizi Ouzou in northeastern Algeria’s Kabylia region — home to the Amazigh Kabyle people — to write about the country’s most decorated football club, Jeunesse Sportive de Kabylie.
In 2021, he had met in Paris with the head of the Movement for the Self-Determination of Kabylie (MAK), a foreign-based group designated a terrorist organization by Algiers earlier that year.
At this month’s appeal hearing, Gleizes had said he did not know the MAK had been listed as a terrorist organization, and asked the court’s forgiveness for his “journalistic mistakes.”
The court’s decision to uphold his sentence was denounced by the rights group Reporters Without Borders (RSF), as well as the French government.
Gleizes’s jailing comes at a time of diplomatic friction between Paris and Algiers that began last year when France officially backed Moroccan sovereignty over the disputed Western Sahara region, where Algeria backs the pro-independence Polisario Front.
He is currently France’s only journalist imprisoned abroad, according to RSF, and French President Emmanuel Macron has vowed to work toward his release.

Mother makes plea

The mother of the jailed journalist Christophe Gleizes wrote a letter to Algeria’s president requesting he pardon her son from his seven-year sentence on terror-related charges.
“I respectfully ask you to consider granting Christophe a pardon, so that he may regain his freedom and his family,” Sylvie Godard wrote in the letter, which was dated December 10 and seen by AFP on Monday.
“Nowhere in any of his writings will you find any trace of statements hostile to Algeria and its people,” she wrote in her letter to President Abdelmadjid Tebboune.