KARACHI: Pakistan’s ongoing digital transformation is fast changing the country's business landscape as more women employ their entrepreneurial skills to bridge the gender pay gap that has remained a norm in the country for decades, female business leaders told Arab News on Tuesday.
“Women in Pakistan are becoming entrepreneurs not only to be more self-reliant but also to financially support their families. They are also closing gender pay gap. The country’s digital transformation is creating vast online business opportunities for women,” Shanaz Ramzi, President Women Chamber of Commerce and Industry (WCCI) Karachi (South), said.
Women constitute more than 50 percent of Pakistan’s population which, according to the 2017 census, stands at 207.7 million.
The country’s female labor force participation rate stands at 22.18 percent in 2020, according to the World Bank data. It was 12.51 percent in 1995, but went up to 23.85 percent in 2015.
“Women are taking advantage of online opportunities after the outbreak of COVID-19. Some of them have started food businesses with delivery options. Others are running educational setups. You will also find some highly qualified women are in tech businesses. They are doing this right from their homes. Hence, they are not only financially supporting their families but also looking after children,” she continued.
Pakistani businesswomen say that COVID-19 opened new avenues, enabling many of them not only to run their businesses better but also expand them further.
Last week, a Lahore-based female fitness studio chain, AimFit, raised $1 million to become the first Venture Capital-backed fitness startup in Pakistan. The organization, which has been in the market for the last six years, said it would utilize the amount to expand fitness studios across the country.
“We have three studios in Lahore and one in Islamabad. The money raised would be utilized to expand physical outreach and online expansion through development of app-based technology system,” Mariam Yasin, its chief operating officer, told Arab News. “We plan to provide both online and offline fitness solutions to women.”
Yasin said that her organization intended to redefine fitness by taking a holistic approach and focusing on both physical and mental health. “Bringing out women to studios was a challenge that we met by providing them a secure environment,” she said, adding: “We now aim to add 10,000 more women to the network of 5,000 within the next two years through our home workout challenge.”
Another female fitness facility in Karachi has also witnessed an increase in female participation by providing a secure atmosphere and modern workout gadgets.
“We have made separate arrangements for females so their families are more comfortable. This explains why the number of female fitness freaks is rising,” Amber Naeem, operations manager at the Atmosphere Gym, told Arab News.
“We have also made substantial investment in hi-tech machines for ladies,” she added.
The government is also supporting female entrepreneurs by extending soft loans to them at a maximum markup rate of 5 percent per annum. Women can avail up to Rs5 million for five years.
“Women are also availing government facilities offered by banks and microfinance institutions that suit their business models and empower them,” Ramzi noted. “Many of these women who have attained financial autonomy are now immune to workplace harassment.”
One of the major impediments to female financial autonomy is resistance from families not only because of the conservative social norms but also the fear of losing male dominance, say businesswomen.
“Business opportunities are equally available to male and female members of a family, but male partners usually feel threatened when women seek financial independence due to the conservative nature of our society,” Sobia Raheem, director at the Macca Foods, told Arab News.
“This mindset has to change since it’s a kind of harassment,” she continued.
Raheem, who also exports seafood, another male dominated business, said: “We don't care about gender in business dealings.”
Businesswomen say Pakistan’s digital transformation bridging gender pay gap
https://arab.news/83bf4
Businesswomen say Pakistan’s digital transformation bridging gender pay gap
- The country’s female labor force participation rate stands at 22.18 percent in 2020, according to the World Bank
- Women entrepreneurs are less prone to workplace harassment as compared to working class women, say business leaders
IMF warns against policy slippage amid weak recovery as it clears $1.2 billion for Pakistan
- Pakistan rebuilt reserves, cut its deficit and slowed inflation sharply over the past one year
- Fund says climate shocks, energy debt, stalled reforms threaten stability despite recent gains
ISLAMABAD: Pakistan’s economic recovery remains fragile despite a year of painful stabilization measures that helped pull the country back from the brink of default, the International Monetary Fund (IMF) warned on Thursday, after it approved a fresh $1.2 billion disbursement under its ongoing loan program.
The approval covers the second review of Pakistan’s Extended Fund Facility (EFF) and the first review of its climate-focused Resilience and Sustainability Facility (RSF), bringing total disbursements since last year to about $3.3 billion.
Pakistan entered the IMF program in September 2024 after years of weak revenues, soaring fiscal deficits, import controls, currency depletion and repeated climate shocks left the economy close to external default. A smaller stopgap arrangement earlier that year helped avert immediate default, but the current 37-month program was designed to restore macroeconomic stability through strict monetary tightening, currency adjustments, subsidy rationalization and aggressive revenue measures.
The IMF’s new review shows that Pakistan has delivered significant gains since then. Growth recovered to 3 percent last year after shrinking the year before. Inflation fell from over 23 percent to low single digits before rising again after this year’s floods. The current account posted its first surplus in 14 years, helped by stronger remittances and a sharp reduction in imports. And the government delivered a primary budget surplus of 1.3 percent of GDP, a key program requirement. Foreign exchange reserves, which had dropped dangerously low in 2023, rose from US$9.4 billion to US$14.5 billion by June.
“Pakistan’s reform implementation under the EFF arrangement has helped preserve macroeconomic stability in the face of several recent shocks,” IMF Deputy Managing Director Nigel Clarke said in a statement after the Board meeting.
But he warned that Islamabad must “maintain prudent policies” and accelerate reforms needed for private-sector-led and sustainable growth.
The Fund noted that the 2025 monsoon floods, affecting nearly seven million people, damaging housing, livestock and key crops, and displacing more than four million, have set back the recovery. The IMF now expects GDP growth in FY26 to be slightly lower and forecasts inflation to rise to 8–10 percent in the coming months as food prices adjust.
The review warns Pakistan against relaxing monetary or fiscal discipline prematurely. It urges the State Bank to keep policy “appropriately tight,” allow exchange-rate flexibility and improve communication. Islamabad must also continue raising revenues, broadening the tax base and protecting social spending, the Fund said.
Despite the progress, Pakistan’s structural weaknesses remain severe.
Power-sector circular debt stands at about $5.7 billion, and gas-sector arrears have climbed to $11.3 billion despite tariff adjustments. Reform of state-owned enterprises has slowed, including delays in privatizing loss-making electricity distributors and Pakistan International Airlines. Key governance and anti-corruption reforms have also been pushed back.
The IMF welcomed Pakistan’s expansion of its flagship Benazir Income Support Program, which raises cash transfers for low-income families and expands coverage, saying social protection is essential as climate shocks intensify. But it warned that high public debt, about 72 percent of GDP, thin external buffers and climate exposure leave the country vulnerable if reform momentum weakens.
The Fund said Pakistan’s challenge now is to convert short-term stabilization into sustained recovery after years of economic volatility, with its ability to maintain discipline, rather than the size of external financing alone, determining the durability of its gains.
