Hala Al-Tuwaijri, head of the Women’s Empowerment Team at G20 Riyadh

Hala Al-Tuwaijri
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Updated 27 August 2020
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Hala Al-Tuwaijri, head of the Women’s Empowerment Team at G20 Riyadh

Hala Al-Tuwaijri is the head of the Women’s Empowerment Team at G20 Riyadh and has been the secretary-general of the Saudi Family Affairs Council since 2017.

In a recent interview, she spoke about the impact on Saudi families of the social reforms taking place in Saudi Arabia and the challenges surrounding the coronavirus disease (COVID-19).

She said: “The Saudi family is mostly intact and holding up well in most areas, but it is greatly affected by the social and economic changes in the Kingdom.

“There are a lot of changes that directly affect the family, such as the increase in job opportunities for both sexes, urban sprawl, and migrating from rural areas to cities.

“But under the current situation, health, social, and economic challenges that were brought up alongside COVID-19 were especially taxing on the Saudi family.”

“We are very keen to unify all efforts to spread awareness and are activating initiatives that help families overcome this crisis,” Al-Tuwaijri added.

Al-Tuwaijri gained a bachelor’s degree in English literature in 1998, a master’s degree in English literature/drama in 2004, and in 2011 a Ph.D. in American literature/drama, all from King Saud University (KSU).

She started her career as a teacher, but then joined KSU’s staff as a lecturer in 2004. She is currently an assistant professor of English literature at the university, teaching modern English literature and literary criticism.

Al-Tuwaijri was appointed as the vice chair of the department of English language and literature in 2012 and was the vice dean of KSU’s College of Arts from 2013 to 2015.


SR 4.5bn raised from 135m donations through the Saudi Ehsan charity platform in 2025

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SR 4.5bn raised from 135m donations through the Saudi Ehsan charity platform in 2025

  • More than 330m donations made on the platform over past 5 years worth a total of SR14bn, officials reveal in run-up to 6th National Campaign for Charitable Work
  • In addition, the Jood Eskan platform that helps low-income families secure housing has raised SR5bn from 4.5m donors since its launch in 2019

RIYADH: Ahead of the launch on March 3 of the sixth National Campaign for Charitable Work on the Ehsan platform, officials on Monday revealed that more than SR4.5 billion ($1.2 billion) was donated through the platform in 2025 alone.

Abdullah Alghamdi, president of the Saudi Data and Artificial Intelligence Authority, said there were 135 million donations last year worth a total daily average of SR12.45 million, compared with about SR2.8 million during the platform’s first campaign in 2021.

Over the past five years, he added, more than 330 million donations have been made through Ehsan, worth a total of SR14 billion.

The platform was built on three main pillars, Alghamdi said: reliability, transparency and ease of use. It uses advanced data analytics and artificial intelligence to verify beneficiary eligibility and prevent duplication of support, he added, and a donation can be completed in less than five seconds.

It was built to “humanize the donation journey,” he said, by ensuring donors can see the direct effects of their contributions, and operates under a framework of governance that includes 13 supervisory entities and five subcommittees.

The Ehsan Waqf Fund, which was introduced to ensure long-term sustainability, so far has collected SR2.2 billion of a SR5 billion target, Alghamdi said.

Majed Al-Hogail, the minister of municipalities and housing, highlighted the expanding role of nonprofit organizations in the housing sector in particular. More than 313 nonprofits now operate within the system, he said, supported by more than 345,000 volunteers working alongside public and private organizations.

Housing initiatives have helped support more than 106,000 families eligible for assistance, he added, and prevented more than 200,000 households from losing their homes. In addition, a rent-support program is assisting about 6,600 families this year, “expanding the reach of support to more households.”

The Jood Eskan housing platform, which enables donors to help people on low incomes secure housing, began by supporting 100 families and now serves more than 50,000 across the Kingdom, Al-Hogail said. Since its launch in 2019, more than 4.5 million donors have contributed more than SR5 billion to housing initiatives, he added.

“This transformation is the result of cumulative efforts built on clear governance, precise eligibility criteria, and electronic integration with relevant entities,” Al-Hogail said.

He also highlighted digital-transformation efforts designed to accelerate the provision of assistance, including the linking of a debt defaulters support platform to the Ministry of Justice, which has reduced processing times for cases from a month to 19 days. Meanwhile an electronic signature service cut the processing time for property-ownership procedures from 14 days to just two.

“In 2025, more than 150,000 digital operations were implemented and the needs of over 400,000 beneficiary families were studied through the integration of national databases,” Al-Hogail said.