What are MENA “Zoomers” watching?

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Updated 20 August 2020
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What are MENA “Zoomers” watching?

AETOSWire’s latest research piece, powered by Choueiri Group’s Data Team, takes a closer look at how the COVID-19 Pandemic has given rise to an entirely new and very significant TV audience in the MENA region: GEN Z “Zoomers.”

It identifies the most popular content — the top five series — this audience segment has been tuning in to. With media consumption on the rise, and TV viewership in particular soaring to new heights, this information is of great benefit to brands seeking TV advertising and sponsorship opportunities that can deliver the greatest impact.


University of Hong Kong hosts the first Saudi Economic Forum to boost China–Saudi ties

Updated 17 December 2025
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University of Hong Kong hosts the first Saudi Economic Forum to boost China–Saudi ties

  • The high-level event served as a new platform for bilateral dialogue and cross-sector collaboration

RIYADH: The University of Hong Kong (HKU) has hosted the first-ever Saudi Economic Forum in Riyadh, bringing together nearly 100 senior officials, academics, and business leaders to deepen cooperation between China and Saudi Arabia in education, innovation, and economic growth.

Held under the theme “Enhancing the Global Competitiveness of Chinese and Saudi Institutions,” the forum marked a significant milestone in advancing strategic alignment between China’s Belt and Road Initiative and Saudi Vision 2030.

The high-level event served as a new platform for bilateral dialogue and cross-sector collaboration, with participants exploring joint opportunities in investment, technology, renewable energy, and artificial intelligence.

Professor Hongbin Cai, dean of the faculty of business and economics at HKU, said the university aspires to become a “knowledge bridge” between the two nations, leveraging its global standing and extensive international networks. He noted that educational collaboration would be a cornerstone of the Saudi–Chinese partnership.

Saudi Arabia’s Assistant Deputy Minister of Investment, Fahad Al-Hashem, emphasized the depth of the China–Saudi partnership, noting that bilateral trade now exceeds $150 billion, with a growth rate of around 30 percent annually.

He reaffirmed the Kingdom’s openness to partnerships with China’s leading universities and technology companies, particularly in future-focused sectors aligned with Vision 2030, including education, digital transformation, AI, and clean energy.

The forum featured panel discussions on cross-border education, global city development, and technology transfer, with experts stressing the importance of joint ventures in the digital economy and smart infrastructure.

Participants said Saudi Arabia could benefit from China’s successful experiences in energy transition, infrastructure modernization, and innovation ecosystems as it builds globally competitive cities and institutions.

The Saudi Economic Forum concluded with calls for sustained academic and corporate partnerships to enhance institutional excellence and global competitiveness. Organizers said the initiative will continue to facilitate knowledge exchange and support national transformation goals in both countries, namely in the fields of technology and innovation.