Abu Dhabi’s hunting exhibition goes international

The ADIHEX exhibition attracts those interested in falconry, hunting and equestrian sports. The event will take place from Sept. 27 to Oct. 3, 2021.
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Updated 19 August 2020
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Abu Dhabi’s hunting exhibition goes international

The Higher Organizing Committee of the Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX) has announced that the 18th edition of the event will take place over 7 days from Sept. 27 to Oct. 3, 2021, at the Abu Dhabi National Exhibition Center (ADNEC). The event will be held under the patronage of Sheikh Hamdan bin Zayed Al-Nahyan, the ruler’s representative in Al-Dhafra region and chairman of Emirates Falconers’ Club. 

The exhibition will extend for the first time in its history over 7 consecutive days, in line with its development strategy turning it into a comprehensive international fair.

Majed Ali Al-Mansouri, secretary-general of the Emirates Falconers’ Club and chairman of the Higher Organizing Committee of ADIHEX, said the decision to extend the exhibition for an entire week came as a result of the unprecedented eagerness from event participants.

He said the extension will offer visitors and exhibitors a greater opportunity to benefit from the event, to network and conclude their business deals. It will also help meet the rising aspirations of the visitors, including those interested in falconry, hunting and equestrian sports from around the world.

Al-Mansouri added that the event witnessed an impressive increase in visitor numbers reaching a total of 1.6 million from its launch to the 2019 edition. 

The next edition of ADIHEX will be held under the theme “Sustainability and Heritage … A Reborn Aspiration,” which reflects the efforts of Abu Dhabi and the world to promote environmental and sustainable hunting, heritage sports and related industries.

ADIHEX provides its participants and visitors with a comprehensive offering within its 11 sectors: Veterinary products and services, hunting guns, media, outdoor leisure vehicles and equipment, hunting tourism and safari, arts and crafts, equestrian, falconry, fishing and marine sports, hunting and camping equipment and cultural heritage.

Al-Mansouri said that the next edition will be unique as it coincides with the UAE’s 50 years’ celebration of success and achievements, and the launch of the Golden Jubilee plan for the next 50 years.

The Emirates Falconers’ Club has approved a strategic plan to maintain ADIHEX as the largest exhibition of its kind in the Middle East and Africa region, over the coming years. The plan includes the expansion of the event’s space gradually, achieving a quantum leap in the number of local and international exhibitors and visitors.


ALJ Motors champions Toyota SUVs’ off-road legacy

Updated 07 January 2026
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ALJ Motors champions Toyota SUVs’ off-road legacy

Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia since 1955, has launched the second edition of its off-road initiative — an immersive driving experience designed to engage guests and showcase the real-world capabilities of Toyota’s SUV lineup in the Kingdom’s desert terrains. The activation takes place on weekends, starting initially in Riyadh and continuing through Jeddah, before concluding in Dammam on Jan. 24.
The multi-city activation is designed to engage guests through Toyota’s SUV lineup in fun and exciting ways, offering a hands-on opportunity to experience vehicle performance, control, and versatility. The lineup features a wide range of Toyota SUV models, including the Land Cruiser HEV Max, a hybrid vehicle built for performance. Beyond the off-road drives, the activation offers a welcoming weekend setting with supporting activities suitable for families and younger guests, creating a well-rounded experience for visitors of all ages.
Building on the success of its inaugural edition, which welcomed more than 4,500 participants and attracted over 10,000 attendees, the second edition continues to focus on meaningful guest engagement through interactive and experiential driving activities while emphasizing safety, trust, and enjoyment. Through this approach, ALJ Motors champions Toyota’s off-road legacy while creating an experience that further connects guests with Toyota’s renowned SUV lineup.
Shahad Nassier, managing director of marketing communications at ALJ Motors, said: “Following the strong response to the inaugural season, the return of this off-road experience allows us to continue engaging our guests in an authentic and exciting way. In this second edition, we have further refined the driving routes and elevated the overall experience to better serve our guests and their families. By bringing Toyota’s SUV lineup into real desert environments, we provide an opportunity for guests to experience vehicle performance firsthand, while reinforcing the values of reliability and capability that have long defined Toyota’s presence in the Kingdom.”
The experiential initiative deepens guest relationships, supports informed vehicle choice, and reflects ALJ Motors’ ongoing role in delivering reliable and diversified mobility solutions across the Kingdom, in line with Saudi Vision 2030. 
Guests interested in participating in the off-road experience can register for the upcoming activations in Jeddah on Jan. 9-10, followed by Dammam on Jan. 16-17 and 23-24, through ALJ Motors’ official social channels.