Bella Hadid stars in new fashion campaign 

The 23-year-old starred in the Italian luxury brand Bulgari’s latest campaign. (Instagram)
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Updated 14 August 2020
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Bella Hadid stars in new fashion campaign 

DUBAI: Supermodel Bella Hadid has just landed herself a new fashion campaign.

The 23-year-old, who is of Dutch and Palestinian descent, starred in the Italian luxury brand Bulgari’s latest campaign, shot by Brooklyn-based photographer Tyler Mitchell.

For this capsule collection, entitled “Serpenti Through the Eyes of Ambush,” the fashion house partnered with Korean-American designer Yoon Ahn, who is the creative director of the Tokyo-based label Ambush, for limited-edition handbags and accessories.

Ahn also reinterpreted Bulgari’s iconic snake. 

According to Forbes magazine, Ahn said: “For this capsule collection, I wanted to express the bold and contemporary character of Serpenti. Snakes are wondrous and fascinating creatures of nature but with Bvlgari they also became a symbol of glamour in constant evolution. Natural beauty meets human creation, all guided by a contemporary aesthetic.”

The collaboration is inspired by the Tree Python of Southeast Asia, a serpent species known for its eye-catching colors. 

Hadid took to Instagram on Thursday to share images of the shoot, in which she was seen wearing the three new handbags: the multi-wearable Serpenti shoulder bag with large metallic details, the bright-colored Serpenti belt bag, and the heart-shaped Serpenti Minaudière.  

“Feel lucky to know, let alone work with these visionaries .. You are all blessings to me and I couldn’t have dreamt up a better group of artists,” wrote the catwalk star to her 32.2 million followers. 

The collaboration also comprises credit card holders, the iconic Serpenti bracelet and a coin case. 

In addition to Hadid, the campaign also features models Xiao Wen from China and Elle Rosa from Brazil. 


K-Pop star Jennie creates history while wearing Georges Hobeika

Updated 22 December 2025
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K-Pop star Jennie creates history while wearing Georges Hobeika

  • K-pop superstar wins top honors at Melon Music Awards
  • Hobeika celebrated 30-year anniversary in October 2025

DUBAI: Jennie, the K-pop superstar best known as a member of global sensation Blackpink, delivered a landmark moment at the recent Melon Music Awards in Seoul — both musically and sartorially.

The singer arrived in Guro-gu wearing a dramatic couture creation by Lebanese designer Georges Hobeika, instantly commanding attention on the red carpet. The event, which celebrates South Korea’s top musical talent, drew major stars including G-Dragon, Zico and EXO.

Jennie emerged as the night’s biggest winner, taking home the Record of the Year (Daesang) award — a historic first for a solo artist at the awards. The win caps off a major year for the performer, following the March release of her debut solo album, “Ruby.”

For the occasion, the “Mantra” singer chose a ballgown from Hobeika’s Fall 2025 Couture collection.

The look featured a structured white corset bodice with a lace-up back, embellished with crystal accents along the straps, flowing into an oversized black tulle skirt worn low on the waist. The voluminous silhouette gave the gown a sculptural, almost theatrical presence.

Jennie kept her styling restrained, allowing the couture piece to take centerstage. She accessorized with a single statement ring set with an emerald-green stone, while her hair was pulled into a loose low ponytail, secured with a silver flower pendant.

Beyond her chart-topping success, Jennie has steadily built her fashion credentials. A longtime Chanel ambassador, she has also fronted campaigns for brands including Jean Paul Gaultier and Beats.

Meanwhile, in October this year, Hobeika celebrated 30 years since launching his namesake brand. The couturier and his son, Jad Hobeika, the brand’s creative director, took to Instagram to reflect on their journey.

To mark the occasion, the house released a short documentary in which Jad opens up about working alongside his father and continuing the brand’s legacy.

“Working with Georges, there’s definitely, you know, he created fashion like no one else in the Middle East,” Jad said in the video.

Founded in Beirut in 1995, Maison Georges Hobeika is one of Lebanon’s established fashion houses and a regular participant in the Paris Haute Couture calendar.

The brand is known for its couture and ready-to-wear collections featuring detailed craftsmanship and refined designs.