Ithra to celebrate Eid Al-Adha with ‘Double the Festivities’ event

The King Abdulaziz Center for World Culture (Ithra) in Saudi Arabia is holding three days of festivities and activies for Eid Al-Adha, which will be themed around discovery and exploration. (Supplied)
Short Url
Updated 29 July 2020
Follow

Ithra to celebrate Eid Al-Adha with ‘Double the Festivities’ event

  • Spread across both the inside and outside of the iconic creative hub, the event will run August 1-3

LONDON: The King Abdulaziz Center for World Culture (Ithra) in Saudi Arabia is holding three days of festivities and activies for Eid Al-Adha, which will be themed around discovery and exploration.

Spread across both the inside and outside of the iconic creative hub, the #Ithra_Eid – Double the Festivities event will run August 1-3.

On its outdoor track, Eid on Wheels will invite visitors to enjoy a 45-minute exploration around Ithra – all from the comfort and safety of their own cars.

Eid on Wheels will see families drive around the Ithra Ring Road, discovering a host of “Mystery Zones” along the way featuring challenges, snacks, activities and games, including a car photo-booth, light tunnel laser show, an interactive car orchestra and musical and dance performances – all held as part of what promises to be a one-off, socially-distanced event.

The center’s accompanying indoor festivity, Explore Eid, will offer visitors the opportunity to participate in a two-hour group competition, called the Seven-Mile Journey. The map-led hunt will take participants on a journey throughout Ithra.

Individuals, groups and families will embark on a race against the clock to solve mystery challenges, explore Ithra and complete the scavenger hunt, allowing everyone to discover hidden spaces and solve a series of riddles and challenges as they take photos and undertake various tasks along the way.

Open from 3 p.m. to 11 p.m., Explore Eid will also expose participants to art, history, music and culture, including Zamzam traditions, a Kiswah manufacturing station and musical performances as they complete their treasure hunt.

Both activities are ticketed and will offer participants the choice of which track festivity to partake in. Spaces are limited, with tickets available to purchase in advance via Ithra’s website.

Ithra, which reopened on June 23 after implementing coronavirus precautionary measures to ensure public safety, is a creative and cultural destination aiming to ignite cultural curiosity, explore knowledge and inspire creativity through the power of ideas, imagination and innovation.

Ithra champions Saudi culture on the world stage and delivers contemporary, historical and traditional global culture experiences to local audiences.

 


Saudi Reef has played key role in empowering rural communities, says spokesperson

Updated 8 sec ago
Follow

Saudi Reef has played key role in empowering rural communities, says spokesperson

  • Program has benefited more than 90,000 rural families, enabled productive projects
  • Majed Al-Buraikan: The eight sectors supported by the Saudi Reef program help diversify agricultural production, support sustainable use of resources and improve supply chains

JEDDAH: The Saudi Reef program has played a key role in strengthening food security and empowering farmers and rural families across the Kingdom since its launch in 2019.

The program forms part of Saudi Arabia’s broader efforts under Vision 2030 to support sustainable agricultural development, diversify the economy, and enhance the contribution of rural communities to national growth.

Majed Al-Buraikan, the official spokesperson for Saudi Reef and its director of corporate communications and media, told Arab News that the program had made a positive impact in rural communities.

He said: “It has empowered small farmers and rural families to develop their agricultural projects and increase productivity.

“This support has helped strengthen food security, improve the use of resources, and support the long-term sustainability of the agricultural sector, in line with Vision 2030 goals to diversify the economy and develop rural areas.”

Through targeted support across eight priority agricultural sectors — including Saudi coffee, value-added development, livestock, rainfed crops, beekeeping and honey production, aromatic plants, fisheries, and fruit — the program focuses on enhancing the sustainability of these sectors to achieve empowerment and stability for rural families.

Al-Buraikan added: “The eight sectors supported by the Saudi Reef program help diversify agricultural production, support sustainable use of resources and improve supply chains.

“This diversity supports economic stability in rural areas, encourages balanced growth, and helps build a flexible rural production system that can expand over time.”

By benefiting more than 90,000 rural families and enabling productive projects rooted in local communities, the program has also opened up new economic opportunities for women and youngsters, supported entrepreneurship, and improved productivity across the rural sector.

Al-Buraikan said: “This shows the wide developmental impact of the Saudi Reef program and its strong geographic and social reach.

“It demonstrates the ability of rural areas to become productive economic spaces.

“This expansion has improved income levels, strengthened social stability in rural areas, and increased the contribution of agriculture to the national economy.”

The program has helped make rural work a competitive economic option by improving agricultural productivity, supporting a wide range of sectors, and enabling beneficiaries to access local and global markets.

The program announced in 2025 that the market value of production across its sectors had exceeded SR5.6 billion ($1.49 billion) since its launch.

Al-Buraikan said: “This reflects the strong economic potential of rural investment and its role in supporting the national economy, food security, and sustainability goals under Vision 2030.”

The Sustainable Reef initiative was launched in September 2025 to highlight the significant impact the program had made in supporting rural communities and enhancing agricultural and economic sustainability across various regions of the Kingdom.

Al-Buraikan said the initiative was a development-focused media extension of the Saudi Reef program.

“It highlights the real impact of government support through inspiring success stories that show how rural projects have become sustainable, productive businesses,” he said.

“What makes it different is that it goes beyond traditional support by building public awareness of the value of rural areas as promising economic and investment contributors.”

Saudi Reef has helped position rural work as a competitive and sustainable economic option, reinforcing its role in driving long-term development across the Kingdom.

The program has also empowered women in rural areas by opening new opportunities in agricultural activities while providing sustainable sources of income.

Al-Buraikan said: “It has also supported young people through an integrated entrepreneurship system that includes incubators, accelerators, and training programs, helping to turn rural ideas into productive projects led by and benefiting rural communities.”

In addition, the program supports Vision 2030 by empowering farmers, increasing local production, and building a sustainable agricultural sector that contributes to food security and economic development.

Demonstration farms serve as practical platforms where farmers can observe modern agricultural practices, learn improved production methods, and adopt modern technologies, thereby increasing efficiency and improving crop quality.

Al-Buraikan said: “The program balances agricultural production with environmental protection by promoting smart agriculture, improving resource use, and linking production to modern technologies. The program ensures agricultural growth while protecting the environment.”