DUBAI: On Sept. 25, 2005, a football match that few people will remember or even have heard of, took place in Amman, with hosts Jordan comfortably thrashing an overwhelmed Bahrain 9-0.

But the result mattered little. This was a football match with a difference for the beaten team; it was the first time that Bahrain’s national women’s team - established in 2003 - had taken to a football field.

Women’s football had taken its first, small step in the GCC. It was only a matter of time before Gulf nations would follow other more established football neighbors like Jordan and Egypt in developing the women’s game.

But while Bahrain and UAE have followed in those footsteps, things haven’t exactly progressed elsewhere.

Fifteen years on, a revolution is taking place in women’s football. But it’s a revolution that seems to be going under the radar in the majority of the GCC, Arab countries and the Middle East at large.

On June 25, 2020, the announcement that Australia and New Zealand will co-host the 2023 FIFA Women’s World Cup was warmly welcomed across the globe. More than a month on, the news has barely made any waves in the region, especially considering one of the co-hosts, Australia, is a fellow Asian Football Federation (AFC) member state.

The 2023 World Cup will also see the number of participating nations expanded from 24 to 32, in line with the men’s competition, though the extra qualifying opportunities are unlikely to vastly improve the chances of Arab nations. 

Across Asia, teams like Japan and China, as well as North Korea and South Korea, have for long been powerhouses in the women’s game, and now Vietnam, Thailand and Uzbekistan are increasingly looking to close the gap on the heavyweights of Europe and the Americas as well. For now, the West Asian region is being left further behind.

Perhaps it’s no surprise that the women’s game has not captured the imagination, or even mere attention, of the regional public. No Arab nation has ever taken part in the FIFA Women’s World Cup since its inception in 1988, and only a few ever make the AFC Asian Cup. Women’s football, for long a traditional taboo, remains a novelty even in these days of cultural progress. That remains the case beyond this region.

At the same time, any criticism for lack of the progress of the women’s game must come with acknowledgement of the socio-political environment, and hardships, that prevail in many Arab and Middle Eastern countries like Syria, Lebanon, Palestine and Iraq. In many cases, football and sports in general, for men as much as women, are fraught with political and cultural obstacles which render them of secondary concerns.

But perhaps that is as good a reason as any to ensure the current rise of women’s football does not become the latest wasted opportunity; it’s not just the sporting aspect of women’s game that female athletes would be missing out on.

In recent years, women’s football has become a driving force for equal rights in sports, and beyond, something many regional nations are striving to put right.

In particular, the 2019 World Cup in France was a revelation, a true game-changer for the women’s game at so many levels. There were record attendances and worldwide record television audiences and perhaps for the first time ever, the tournament was enjoyed without the usual, stereotypical caveats. 

Even the previous World Cup, in Canada in 2015, had seen major steps taken in the women’s game, with the US Women’s National Team (USWNT) as ever, leading the way.

American captain and star of the last year’s World Cup, Megan Rapinoe, has for one transcended the sport to become a role model for aspiring female athletes and one of football’s most vocal advocates for women’s empowerment.

Ahead of winning the 2023 bid, Australia’s women’s team, the Westfield Matildas, took on Football Federation Australia and Fifa to achieve equal pay with their male counterparts. On Nov. 6, 2019 they won their case and the next World Cup will now stand as a beacon of gender equality and non-discrimination for female footballers.

It would be unfair and unrealistic to expect such giant steps to take place across nations were women’s football remains embryonic, and nor is there is a complete lack of interest by West Asian federations in promoting the game in countries like UAE, Jordan and Bahrain, and with Saudi Arabia indicating huge leaps in the coming years too.

Jordan remains the highest women’s FIFA-ranked Arab nation at 58, and thanks to the work of former FIFA Vice President Prince Ali bin Hussein and the Jordan Football Association, the team has won several regional tournaments and competed at continental level. And in captain Stephanie Al Naber, who had a spell playing at Danish club Fortuna Hjørring 10 years ago, they have a role model that young Jordanian footballers can aspire to emulate. 

In 2018, the Women’s Asian Cup was held at Amman International Stadium and King Abdullah II Stadium in the Jordanian capital, two years after the FIFA U-17 Women’s World Cup had been a success. Jordan, as hosts, were the only Arab representatives in either competition.

In the UAE, a program of training for talented young Emirati girls over the last decade has raised the profile of the women’s national team, with age group selections taking part in invitational tournaments in Asia and Europe. 

Having established a women’s team in 2004, a year after Bahrain, the UAE won the West Asia Football Federation (WAFF) Women’s Championship in 2010 and 2011, albeit with a team of mostly nationalised foreign players. Last year in Bahrain, fielding a team of Emirati players, the UAE finished fourth.

The desire to accelerate the progress of women’s football can be seen across grass roots level as well.

The UAE Football Association (UAE FA) has provided significant funding for the national team programs, as well as the seven-team domestic league, with Houriya Al Taheri - coach and technical director with the UAE FA - and Omar Al Duri, formerly a coach with Ghana’s World Cup squad, exerting a positive influence on a team now ranked 97 in the world, 13 behind Bahrain at 84.

In Saudi Arabia, Saja Kamal, a footballer with a massive online following has been leading a campaign to establish a senior national team in the Kingdom, and like Naber and Al Taheri, is a role model in her own right.

Women were only allowed into Saudi football stadiums as recently as 2017, but progress has accelerated in recent times. Earlier this year, an official women’s league was launched in the Kingdom that aims to encourage participation at grassroots and community level.

The 2023 World Cup may come too soon to see an Arab team taking part in Australia and New Zealand. But it should be seen as an unmissable opportunity to learn the lessons that other nations have taken on board, and plan ahead.

Perhaps regional countries could follow suit and co-host international tournaments. That would easily be within the capabilities of the UAE and Saudi Arabia. Staging such competitions would indicate a commitment to the women’s game and to gender equality. Above all, it will bring the game closer to young female football fans.

The women’s game in the region cannot afford to fall behind much longer.