Saudi drone startup puts limitless abilities in our hands

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The pioneering Saudi startup company, Firnas Aero, wants to bring its Drone as a Service (DaaS) concept to the regional market, where it has developed new applications for inspection purposes, to solve problems more efficiently. (Supplied)
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The pioneering Saudi startup company, Firnas Aero, wants to bring its Drone as a Service (DaaS) concept to the regional market, where it has developed new applications for inspection purposes, to solve problems more efficiently.
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The pioneering Saudi startup company, Firnas Aero, wants to bring its Drone as a Service (DaaS) concept to the regional market, where it has developed new applications for inspection purposes, to solve problems more efficiently.
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The pioneering Saudi startup company, Firnas Aero, wants to bring its Drone as a Service (DaaS) concept to the regional market, where it has developed new applications for inspection purposes, to solve problems more efficiently.
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The pioneering Saudi startup company, Firnas Aero, wants to bring its Drone as a Service (DaaS) concept to the regional market, where it has developed new applications for inspection purposes, to solve problems more efficiently.
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The pioneering Saudi startup company, Firnas Aero, wants to bring its Drone as a Service (DaaS) concept to the regional market, where it has developed new applications for inspection purposes, to solve problems more efficiently.
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Updated 21 July 2020
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Saudi drone startup puts limitless abilities in our hands

  • Inspired by the father of aviation Abbas ibn Firnas, Tariq Nasraldeen and his friend Sariah Aljefri founded the company Firnas Aero in 2018

KAUST, Saudi Arabia: The use of drones has changed rapidly over recent years, offering limitless innovative opportunities for game-changing businesses through its dynamic technology.

The adoption of Unmanned Aerial Vehicle (UAV) technology in Saudi Arabia is still in its infancy as regulations are constantly changing. Young Saudi entrepreneurs are keen to foster the demand for drone-based innovative solutions aimed at facilitating and revolutionizing how we get things done.

The pioneering Saudi startup company, Firnas Aero, wants to bring its Drone as a Service (DaaS) concept to the regional market, where it has developed new applications for inspection purposes, to solve problems more efficiently.


Inspired by the father of aviation Abbas ibn Firnas, Tariq Nasraldeen and his friend Sariah Aljefri founded the company in 2018 to provide inspection services that target the aviation, security, industrial, and delivery sectors.

“When we first started, the idea of the drone as a service was getting a drone off the shelf and doing some kind of footage for clients and hoping the images or videos were beneficial for them. If you want to go further you need to differentiate yourself. Therefore, we decided to specialize in inspections,” CEO Nasraldeen told Arab News.

Nasraldeen said that Firnas Aero offers more flexible, sustainable, accurate, and continually evolving solutions than manual inspection, as the company has developed their own drones and AI-equipped software, which they customize to serve each client’s needs.

His experience in aviation and airports management formed the idea of the startup. He noticed the inefficiency in performing periodic maintenance and scanning of runways for foreign objects that can threaten airplane safety. These missions carried out manually by inspection workers take a long time and risk human error.

“At present we are competing mainly with manual inspection, by that I mean two guys with a truck going up a crane and looking at something and deciding whether it needs to be fixed or not,” said Nasraldeen. “By the time you do manual inspection for one spot for instance, we can do 50 (spots) with a drone.”

The drone can take thousands of high-resolution pictures of one location in a short time and send them to be analyzed by the AI-equipped software, which will identify the exact location of the problem for the inspection workers. As a result, it allows clients to overcome the limitations of manual work in speed, accuracy, and human error potential.

Nasraldeen noted that the highly repetitive nature of the inspection tasks would train the AI algorithms. Hence the drone and the software improve its abilities to do that specific task each time.

“We are in the 90 percent accuracy range, whereas most manual inspection is in the 50 or 60 percent,” Nasraldeen added.

The company’s journey started at TAQADAM Startup Accelerator at King Abdullah University of Science and Technology (KAUST) in 2019, the six-month program that supports startups with training and mentorship. Firnas Aero were the first winners of that year and received startup funding.

After TAQADAM, Firnas Aero was incorporated at KAUST Research and Technology Park (KRTP), which provides an environment for technology-based businesses to access the university’s laboratories, faculty and student talent and network of public spaces and facilities designed for creative collision and knowledge-sharing.

The ambitious company with their team of three has been involved in various projects; the most recent was a collaboration with the health ministry to help identify COVID-19 suspected cases in crowds using drones with infrared cameras.

“We used our drone to spot people with a high body temperature at the central market in Madinah city. We reported that information to the Ministry of Health team, which was working alongside us, and then they would go and double-check with the individual,” said Nasraldeen. “This was one of the most interesting projects that we’ve worked on.”

Currently, Firnas Aero is in discussion with KAUST to implement their drone-in-a-box service, which offers perimeter surveillance drones.

“It is the next step of having a fully autonomous system. So that box will house the drone and all its vital systems. Whether it’s cooling data transmission, the charging pad, etc, it will be located in a specific area, and once you have an emergency or a routine controlling mission, the drone is already programmed to fly that out, and you would cover that specific area from your station,” said Nasraldeen.

This technology does not require a pilot to manually control the drone in the same spot; it is an efficient solution to control and monitor projects and huge complexes with the least effort and in the quickest way possible.

“The drone can live in the box in remote areas securely for a few months or a few weeks, depending on the project,” he said.

Potential beneficiaries of such services are airports, industrial complexes, and various governmental institutions. “It increases the coverage or the quality, which will have an indirect effect on the level of services that the government offers to citizens and residents,” said Aljefri, Firnas Aero’s director of strategy.

In the long run, Firnas Aero believes that it can reduce all kinds of car-based patrolling operations gradually until they reach zero

“In a sense, these types of jobs are no longer needed, you can monitor autonomously without the support of people driving vehicles,” said Aljefri.

However, Aljefri said this technology does generate other kinds of jobs, mainly technological or in the backend, where workers will have to analyze images, make decisions, and dispatch teams.

So drone technology is not only speed and cost-cutting, it should also help to lower the environmental impact of inspection and delivery missions using vehicles.

Firnas Aero aspires to conquer the delivery sector too. “The second phase for us is we want to go into light cargo, or what they call in the industry, last-mile delivery, which is the most expensive part of the logistic supply chain,” said Nasraldeen.

“In a five to ten years’ time frame, we’re looking to move into bigger cargo and hopefully moving people using drones,” he added.

Nasraldeen believes that in the 2020s, and beyond, the world will witness huge shifts in technology. He thinks that there is a crucial need to re-evaluate how we do business and provide services in today’s on-demand economy, where consumers expect immediate solutions.

“Artificial Intelligence was a very futuristic word five years ago. But now the filter in Snapchat uses AI, so it’s not that far-fetched,” Nasraldeen said. “It’s not that science fiction terminology anymore. It’s real. It’s day-to-day stuff.”

Regardless of challenges with cash flow, regulations, and permissions that can slow down progress, Firnas Aero aspires to cover the Saudi market and expand to GCC countries within two years and the MENA region within three to five years. After establishing a good track record, the company wants to reach out to Europe, the US, Australia and South East Asia.


Saudi deputy FM receives US deputy assistant secretary of state

Waleed Elkhereiji holds talks with Daniel Benaim in Riyadh. (Twitter @KSAmofaEN)
Updated 13 May 2024
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Saudi deputy FM receives US deputy assistant secretary of state

  • The most prominent regional and international developments discussed

RIYADH: Saudi Deputy Minister of Foreign Affairs Waleed Elkhereiji received Daniel Benaim, US deputy assistant secretary of state for Arabian Peninsula affairs, in Riyadh on Sunday.

The two sides discussed strengthening Saudi-US relations and ways to enhance cooperation, the Saudi Press Agency reported.

The most prominent regional and international developments were also discussed, as well as the efforts put forth in these areas.

 


Jeddah Historic District, Cruise Saudi team up to boost visitor numbers, economy

Updated 12 May 2024
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Jeddah Historic District, Cruise Saudi team up to boost visitor numbers, economy

  • Sides sign memorandum of understanding to ‘drive economic growth’
  • Partnership ‘pivotal’ in regeneration of district, Cruise Saudi CEO says

JEDDAH: The Jeddah Historic District Program and Cruise Saudi have agreed to work together to increase the number of international cruise visitors to the city while preserving its cultural and historical integrity.

The program, established in 2018 under the auspices of the Ministry of Culture, oversees various initiatives within the so-called Historic Jeddah region with the aim of promoting it as a cultural center.

Cruise Saudi is owned by the Public Investment Fund and manages cruise-related services and infrastructure, including the development of terminals and operation of shore excursions.

Since its creation it has welcomed more than 300,000 cruise passengers.

The two sides signed a memorandum of understanding to boost economic activity and promote the region, using private sector expertise to improve the visitor experience.

The initiative is expected to create jobs, support small businesses and promote long-term economic activities that benefit the entire community.

“The tourism sector is experiencing growth and prosperity, which contributes to enhance the Kingdom’s presence on the global tourism map in line with Saudi Vision 2030,” Abdulaziz bin Ibrahim Al-Issa, director general of the Jeddah Historic District Program, said.

“Our strategic partnership with Cruise Saudi is not only to drive economic growth but also to actively engage in the regeneration of the district. We are committed to protecting both the tangible and intangible heritage that earned the district its UNESCO status.”

Cruise Saudi CEO Lars Clasen said: “This partnership is pivotal in the strategic regeneration and sustainability of the district. With this alliance, we are dedicated to presenting Cruise Saudi tourists with an experience that inspires the visitors with the district's enriched heritage.

“Jeddah’s Historic District is one of our most popular Shorex destinations and we continue to witness just how much international passengers enjoy exploring its unique historic sites through the tours and experiences we offer.

“This MOU represents our shared vision and marks an exciting new chapter, paving the way for collaborative efforts to draw even more visitors to this enchanting destination while protecting its heritage and authenticity.”
 


Riyadh to host Global AI Summit in September

Updated 12 May 2024
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Riyadh to host Global AI Summit in September

  • The summit will bring together international ministers, organization heads, CEOs of major tech companies, and AI experts
  • Topics at the conference will include AI innovation, industry trends, and fostering human talent in AI and other key areas

RIYADH: The Saudi Data and Artificial Intelligence Authority will host the third Global AI Summit from Sept. 10 to 12 at the King Abdulaziz International Conference Center in Riyadh, the Saudi Press Agency reported on Sunday. 

Abdullah Al-Ghamdi, president of SDAIA, highlighted Crown Prince Mohammed bin Salman’s dedication to advancing the national data and artificial intelligence agenda, aiming to bolster the Kingdom’s global presence in these fields.

The summit will bring together international ministers, organization heads, CEOs of major tech companies, and AI experts to discuss global AI developments and announce initiatives and agreements, advancing international efforts in data and AI under the Kingdom’s banner.

Topics at the conference include AI innovation, industry trends, shaping a better future with AI, fostering human talent in the field, and other key areas.

This summit, under the crown prince’s leadership, is a testament to the successes of Vision 2030, which position Riyadh as a global hub for cutting-edge AI developments, the SPA said. 


Swiss artist pays homage to heritage in Riyadh show

Updated 12 May 2024
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Swiss artist pays homage to heritage in Riyadh show

  • ‘From Roots to Vision’ by Vlad Pocol is inspired by Saudi Vision 2030 and his own personal journey

RIYADH: In Ahlam Gallery’s latest solo exhibition, Swiss painter Vlad Pocol examines the ties that link past, present and future — with Saudi Arabia’s Vision 2030 as a reference point.

“If you could explain your artworks in one word, what would it be?” one listener asked. “Intuition,” Pocol replied, explaining the basis of his first show in the Kingdom.

The artist relied on intuition when he decided only a few months ago that Saudi Arabia would be his new home, leading him to create an exhibition based around three ideas: heritage, transition, and vision.

The immersive exhibition titled “From Roots to Vision: A Migration” urges observers to think about heritage, and challenge the possibilities of the future as we weave our past legacy for generations to come.  

Ambassador of Switzerland to the Kingdom Yasmine Chatila and Pocol discussing a patched installation made of discarded materials salvaged from artwork waste. (Supplied/AN photo by Huda Bashatah)

Pocol told Arab News: “It’s great to evolve, but it’s also important to stay rooted in our own heritage. I’ve taken Saudi Arabia as an example. Everyone is so excited with what’s happening with the Vision (2030), but everyone is still so rooted and respectful and inspiring in a collective way … that can also inspire us in an individual way.”

Within the “Heritage” collection, “Identites” delves into the themes of self-reflection and outsider perceptions. Four papier mache panels woven together by rope encourage the viewer to see alternative versions of themselves as they are layered in complexity with oil paint.

It is great to evolve, but it is also important to stay rooted in our own heritage.

Vlad Pocol, Swiss artist

“Legacite” is a series of six artworks that explores the themes of circularity, continuity, and generational cycles. In a single dot, each painting prompts a reflection on the viewer’s part within these continuous loops.  

Swiss artist Vlad Pocol based the exhibition in Riyadh around three ideas: heritage, transition, and vision. (Supplied)

The highlight of the show, “Sans Fin,” is a mirage of moving images constructed by strokes of paint. The piece is inviting, yet mysterious, prompting us to question our capability to grow using the metaphor of a black hole — you never know what may lie in the unknown.  

In 2018, when Pocol was a lawyer, he was invited by a colleague to a workshop centered around recreating the work of a contemporary artist. After an accident that resulted in a damaged painting, he developed a technique to repair the artwork.

Swiss artist Vlad Pocol based the exhibition in Riyadh around three ideas: heritage, transition, and vision. (Supplied)

“My technique gives structural movement. When you see my paintings, you enter a world … it’s moving. My energy also comes up in the artwork,” he said.

In “Transition,” the works invite viewers to consider what lies beneath the surface, with more sculptural works coming into play.

Another installation is made of discarded materials salvaged from artwork waste. What we deem as undesirable is turned into something valuable, and even beautiful, challenging us to reconsider sustainability practices and our role in global consumption.  

In the “Vision” collection, the artist’s optimism about the future is linked to the promise of Saudi Arabia’s Vision 2030.

His work “Dessen” is based on a childhood memory of winning his first drawing contest, and celebrates the impact of early creative expressions on future artistic development.  

While “Elles” is a tribute to femininity and the women in his family, nearby twin works are inspired by the artist’s migration from Romania to Switzerland.  

Pocol describes the green-colored “Ja Deu Tu Certo” as “one of the most personal” works in the collection.

“Any pieces I’ve offered to my mom have been green because I really believe in the power of healing and the green (color). My mother has been fighting metastatic cancer for two years now,” he said. The work conveys his belief that “she will be well.”

He said the color also holds significant meaning in Saudi culture, as it stands for pride and patriotism.

Reflecting on showcasing his works in the Kingdom, Pocol said: “It’s so significant to have my exhibition here. While I have roots from Romania, 30 percent of my genes are Middle Eastern. Being here in Saudi Arabia is very subconscious. I feel at peace, like I’m coming back to something.  

“I’ve traveled a lot in my life and it’s the first time I’m able to find a new home outside of Switzerland … once you follow your intuition, it gets you to whatever is meant for you. That’s why I’m here in Saudi Arabia. It’s meant to be.”

The exhibition will run until June 2.

 


Saudi commission explores impact of biennales on artists

Biennales are large-scale exhibitions held every two years that provide a platform for artists to engage with specific themes. (
Updated 12 May 2024
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Saudi commission explores impact of biennales on artists

  • Shahad Al-Blihed analyzed Manal Al-Dowayan’s work “Shifting Sands: A Battle Song,” emphasizing its reflection of Saudi women amid cultural shifts

RIYADH: Various experts recently took part in a virtual meeting to consider the role of biennales in visual art.

The event was organized by the Visual Arts Commission as part of its ongoing review of the sector, the Saudi Press Agency reported on Sunday.

Biennales are large-scale exhibitions held every two years that provide a platform for artists to engage with specific themes. The meeting outlined the criteria for artist participation, focusing on career robustness and foundational achievements.

Shahad Al-Blihed gave her insights into curating the Saudi pavilion at the 60th Venice Biennale.

She analyzed Manal Al-Dowayan’s work “Shifting Sands: A Battle Song,” emphasizing its reflection of Saudi women amid cultural shifts.

The Venice event demonstrated the commission’s commitment to boosting local artists internationally, the report said.