ISLAMABAD: QMobile, Pakistan’s largest smartphone marketing brand, said this week it had signed on Esra Bilgic, hugely popular in Pakistan for portraying the role of ‘Halime Hatun’ in the historical TV series Ertugrul, as an ambassador.
The series, which ran in Turkey until 2019, is loosely based on the story of a 13th century nomadic Turkic tribal leader who confronted Mongols, Crusaders and Byzantine rulers in what are now Syria and Turkey.
Pakistani broadcaster PTV began airing Urdu-dubbed episodes of the show during Ramadan this year, and it has since become the most watched program ever aired by the outlet, gaining such popularity that residents have erected statues to commemorate the medieval Turkish leader at the heart of the show. Bilgic’s character has become especially loved nationwide.
The show also got a ringing endorsement from Pakistani Prime Minister Imran Khan, who said on Twitter that it would help combat “vulgarity” from Hollywood and Bollywood and promote family culture.
“QMobile is proud to announce #EsraBilgic famous for playing Halime Sultan from #Ertugrul as its ambassador for View Max Pro series making QMobile the first Pakistani brand to have any celebrity from Ertugrul phenomenon on board,” QMobile said in a post on its official Facebook page on Monday.
More than 58 million people viewed the first episode of Ertugrul on PTV’s YouTube channel in two months, and the entire show has had more than 250 million views, according to PTV data. Turkish state television waived royalties for the show.
QMobile, which imports phones from China and markets them under its brand in Pakistan, sells an estimated one million mobile phones monthly.
Pakistan’s sweetheart: QMobile signs on Ertugrul star Esra Bilgic as ambassador
https://arab.news/gcg4z
Pakistan’s sweetheart: QMobile signs on Ertugrul star Esra Bilgic as ambassador
- Bilgic became hugely popular in Pakistan for portraying the role of ‘Halime Hatun’ in the historical Turkish TV series
- She will be an ambassador for the View Max Pro series as QMobile becomes first Pakistani brand to bring an Ertugrul cast member on board
IMF board to approve Pakistan reviews today ‘if all goes well,’ say officials
- IMF’s executive board is scheduled to meet today to discuss the disbursement of $1.2 billion
- Economists say the money will boost Pakistan’s forex reserves, send positive signals to investors
KARACHI: The International Monetary Fund’s (IMF) executive board is scheduled to meet today, Monday, to approve the release of about $1.2 billion for Pakistan under the lender’s two loan facilities, said IMF officials who requested not to be named.
The IMF officials confirmed the executive board was going to decide on the Fund’s second review under the $7 billion Extended Fund Facility (EFF) and first review under the $1.4 billion Resilience and Sustainability Facility (RSF), a financing tool that provides long-term, low-cost loans to help countries address climate risks.
“The board meeting will be taking place as planned,” an IMF official told Arab News.
“The board is on today yes as per the calendar,” said another.
A well-placed official at Pakistan’s finance ministry also confirmed the board meeting was scheduled today to discuss the next tranche for Pakistan.
The IMF executive board’s meeting comes nearly two months after a staff-level agreement (SLA) was signed between the two sides in October.
Procedurally, the SLAs are subject to approval by the executive board, though it is largely viewed as a formality.
“If all goes well, the reviews should pass,” said the second IMF official.
On approval, Pakistan will have access to about $1 billion under the EFF and about $200 million under the RSF, the IMF said in a statement in October after the SLA.
The fresh transfer will bring total disbursements under the two arrangements to about $3.3 billion, it added.
Experts see smooth sailing for Pakistan in terms of the passing of the two reviews, saying the IMF disbursements will help the cash-strapped nation to strengthen its balance of payments position.
Samiullah Tariq, group head of research at Pakistan Kuwait Investment Company Limited, said the IMF board’s approval will show that Pakistan’s economy is on the right path.
“It obviously will help strengthen [the country’s] external sector, the balance of payments,” he told Arab News.
Until recently, Pakistan grappled with a macroeconomic crisis that drained its financial resources and triggered a balance of payments crisis.
Pakistan has reported financial gains since 2022, recording current account surpluses and taming inflation that touched unprecedented levels in mid-2023.
Economists also viewed the IMF’s bailout packages as crucial for cash-strapped Pakistan, which has relied heavily on financing from bilateral partners such as Saudi Arabia, China and the United Arab Emirates, as well as multilateral lenders.
Saudi Arabia, through the Saudi Fund for Development, last week extended the term of its $3 billion deposit for another year to help Pakistan boost its foreign exchange reserves, which stood at $14.5 billion as of November 28, according to State Bank of Pakistan statements.
“In our view this [IMF tranche] will be approved,” said Shankar Talreja, head of research at Karachi-based brokerage Topline Securities Limited.
“This will help strengthen reserves and will eventually help a rating upgrade going forward,” he said.
The IMF board’s nod, Talreja said, would also send a signal to the international and local investors regarding the continuation of the reform agenda by Pakistan’s government.
