UK-based retailer PrettyLittleThing launches Middle East website
Updated 23 June 2020
Arab News
DUBAI: UK-based retail giant PrettyLittleThing (PLT) launched a Middle East-dedicated website on Tuesday.
The brand’s newest e-commerce platform provides an offering catered specifically to the region’s consumers, with curated regional edits, capsule collections and unique local content.
“My team and I are really excited to be launching into the Middle Eastern market,” CEO Umar Kamani said in a statement. “I have spent a lot of time here over the past year, learning about the culture and driving this exciting new venture.”
To celebrate the launch, PLT is offering 25 percent off clothing and accessories.
The platform is available in Bahrain, Jordan, Kuwait, Oman, Saudi Arabia, and the UAE.
PLT have collaborated on collections with celebrities including Kourtney Kardashian, Hailey Baldwin and Ashley Graham, showcasing representation in terms of body inclusivity and diversity.
Millie Bobby Brown spotted in new advert for Yas Island in Abu Dhabi
Updated 50 min 43 sec ago
Arab News
DUBAI: British actress Millie Bobby Brown is starring in a new advert for entertainment destination Yas Island in Abu Dhabi.
With a nod to “Stranger Things,” Brown is seen buckling into Formula Rossa, the world’s fastest rollercoaster alongside her husband Jake Bongiovi.
Moments before launch, she asks him about the speed, and when he replies “240 km an hour,” she makes a quick exit. The advert continues with lights flickering and Brown and other characters glitching with effects reminiscent of the hit Netflix series.
Created by the Duffer Brothers, “Stranger Things” debuted in 2016 and quickly became one of Netflix’s most popular series, with its fourth season amassing more than 140.7 million views globally.
The series has garnered over 70 awards worldwide, including Emmys and the Screen Actors Guild Award for Outstanding Performance by an Ensemble in a Drama Series.
Brown was announced as a brand ambassador for Yas Island in November.
The Netflix show’s final season five is being released in stages. The first four episodes streamed on Nov. 26, and will be followed by three on Dec. 25, and the finale on New Year’s Eve.
In her first promotional clip for Yas Island, she is seen back in the Byers’ living room, made famous on the show, framed by the glow of the iconic alphabet wall that is a key element of the “Stranger Things” storyline.
In the video, she jokes about taking a holiday after five seasons of the show as the lights begin to flicker, illuminating one by one until they spell out “YAS.”
Brown is the latest celebrity to take on a role with Yas Island, following Ryan Reynolds, Kevin Hart and Jason Momoa, who were all “Chief Island Officers.”
The actors starred in a series of amusing adverts for the entertainment destination, including Reynolds appearing to skydive over Abu Dhabi.
