Startup of the Week: Cura - Telehealth platform for consultations
Startup takes advantage of technology to provide services that make life easier and better for people
Updated 23 June 2020
DEEMA AL-KHUDAIR
Cura is a telehealth platform that enables people to get consultations, diagnoses, prescriptions and well-being therapy sessions through instant messaging and video calls on their mobile phone.
The startup was established in 2015 by Wael Kabli and Mohammad Zekrallah, software engineers and lifelong friends who have been working in the field of technology for 10 years at King Abdullah University of Science and Technology (KAUST).
With 2,700 doctors in about 200 medical specialties, Cura offers three types of services.
The first is instant consultations, where users who are in need of urgent care receive an immediate response from general physicians and family doctors.
“For example, if someone needs to see a doctor right now, there are doctors available around the clock and they will answer all your health concerns. They are family medicine doctors and the waiting time is usually less than five minutes,” Kabli said.
The second service is specialized consultations for users to see all of Cura’s doctors and featured doctors, user reviews, specialties, wellness programs and more. This service offers a deeper level of consultation with a doctor, specialist or consultant.
“You choose the specialty and the doctor. You can see a full profile of the doctor, their ratings and what people are saying. Also, you can see their credentials and experience. It even shows what languages the doctor speaks and all the feedback,” he said.
“The consultation is a video call with that doctor, with a chat enabled so you can send through your report, pictures or medications —anything you want to present to the doctor.”
The third service is wellness programs, where users can access wellness providers in gynecology, dermatology, psychotherapy, nutrition, dentistry, among others, all with licensed specialists who have experience in telehealth.
This allows people who have well-defined goals to tailor wellness programs such as dealing with anxiety, social phobia, pregnancy follow-ups, diabetic follow-ups or weight loss.
Kabli was inspired to create Cura in 2014.
“I was speaking to my colleague on what could be the next industry to be distributed and is severely underserved by technology,” he said. “The first thing that came to mind was health care; it has lots of restrictions and it is a heavily regulated industry.”
“The whole purpose of this application is to reassure people and make sure they receive the right assistance in time. They don’t need to wait for hours to get a consultation or help from a doctor, and they don’t need to wait for weeks or months to have an appointment with that doctor,” said Kabli.
Zekrallah explained the simplicity of the application: “It allows you to connect with a doctor to ask questions and get a diagnosis and help immediately. There is no need to travel just to ask a doctor a very simple question.”
He said that the startup takes advantage of technology to provide services that make life easier and better for people.
How Saudi Arabia’s five Founding Day symbols tell a 299-year story
The flag, the palm, the Arabian horse, the souq and the falcon are symbols that connect Saudi Arabia to its roots
Researcher Ismail Abdullah Hejles explains how the Kingdom’s symbols anchor identity, heritage and continuity
Updated 22 February 2026
Tamara Aboalsaud
RIYADH: As Saudi Arabia prepares to mark its 299th anniversary this Founding Day — commemorating the establishment of the First Saudi State by Imam Muhammed bin Saud in 1727 CE — the moment invites reflection not only on history, but on the symbols that distill that history into enduring meaning.
Beyond ceremony and celebration, the Kingdom’s official Founding Day emblems tell a deeper story: of survival in a harsh landscape, of state-building against the odds, and of values carried forward across nearly three centuries. Together, they form a visual language that binds past to present and projects confidence into the future.
The five Founding Day symbols — the green flag, the palm tree, the Arabian horse, the souq, and the falcon — do not serve a purely celebratory function, Ismail Abdullah Hejles, a Saudi researcher in traditional architecture, told Arab News. Rather, they carry an intellectual and cultural role that connects society to its roots.
“Nations that understand their symbols and identity understand themselves and are better equipped to continue their journey with confidence and balance,” he said.
The Saudi flag. (SPA)
The Saudi flag, a representation of unity and sovereignty, embodies the values upon which the state was founded and reflects the continuity of the nation, linking its past to its present. The current design was adopted in 1937, refining historical banners from the first and second Saudi states.
The Shahada, the Islamic declaration of faith, symbolizes the Kingdom’s foundation on Islamic values, while justice and safety are echoed through the sword, which represents the unification of the Kingdom during the reign of the late King Abdulaziz Al-Saud.
The flag’s green color is traditionally associated with Islam, reflecting continuity and faith as central pillars of the Saudi state.
Additionally, the palm tree and the crossed swords — now synonymous with Saudi Arabia — officially appeared in the Kingdom’s emblem around 1950 following unification. Together, they express strength, justice, and the protection of unity.
The Saudi emblem
“The choice was not arbitrary,” Hejles said. “It brought together strength (the sword) and life and sustainability (the palm). It reflects a careful balance of firmness and generosity.”
The palm tree’s symbolic presence, however, predates the modern state, stretching back to the ancient civilizations of the Arabian Peninsula.
“In the simple oases, the palm tree was life, and the swords were dignity. The palm offered shade and sustenance, the swords protected the land and the name. Between the shade of the palm and the edge of the sword, the story of a nation takes place.”
The palm tree served numerous functions essential to the sustainability of civilizations. Its dates were a nutritious food; its fronds were used for roofing; its trunk built walls; its fiber made ropes; and it provided fuel and shade for communities.
In places such as Qatif and Al-Ahsa, the palm tree formed a complete life system with almost no waste. (SPA)
In places such as Qatif and Al-Ahsa, the palm formed a complete life system with almost no waste. It was not merely an agricultural symbol, but a genuine model of sustainability long before the term itself was coined, Hejles said.
Mentioned in the Qur’an more than 20 times, always associated with generosity and abundance, the palm formed the backbone of the agricultural economy in eastern Arabia.
“The souq (traditional market) was not merely a place of trade but a space for social interaction, knowledge exchange, and solidarity,” Hejles said. Through it, economic activity flourished and relationships between communities were strengthened.
A civilizational concept that emerged centuries before Islam, the souq arose from a simple human need: exchange. (Supplied)
“Nomads and desert dwellers possessed surplus goods and sought what they lacked through barter.”
A civilizational concept that emerged centuries before Islam, the souq arose from a simple human need: exchange. That exchange generated social mobility and fostered a culture of openness, which later contributed to the rise of cities.
A civilizational concept that emerged centuries before Islam, the souq arose from a simple human need: exchange. (Supplied)
In the pre-Islamic era, seasonal markets such as Souq ‘Ukaz, Souq Majanna, and Souq Dhu Al-Majaz were not only commercial hubs, but also literary forums, political arenas, and spaces for reconciliation and arbitration.
Once Islam was adopted, Souq Al-Madinah was established on principles prohibiting monopoly, forbidding fraud, and ensuring justice.
In the Saudi state, the souq evolved from traditional mud-and-wood covered bazaars into modern shopping centers and large commercial complexes. “Yet, the concept remained the same: a place of encounter before it is a place of sale,” Hejles said.
A civilizational concept that emerged centuries before Islam, the souq arose from a simple human need: exchange. (Supplied)
The Arabian horse, another Founding Day symbol, is associated with authenticity and courage. It accompanied the early stages of state-building, travel, and defense, becoming a symbol of strength and pride in Arab heritage.
The Arabs’ oldest companion, the Arabian horse is one of the oldest and purest breeds in the world. It was bred on the Arabian Peninsula for extreme endurance, speed, and agility.
Thanks to their lung capacity, endurance, and strong feet and bones, these horses could cover long distances in harsh desert conditions and survive on minimal resources, sometimes fed only dates and camel’s milk.
To protect them against theft and harsh weather, they were sometimes brought inside family tents, which led to the development of intense bonds with their owners. Arabian horses are known to be fearless and loyal, capable of protecting their masters in battle.
The Arabs’ companion, the Arabian horse is one of the oldest and purest breeds in the world. It was bred on the Arabian Peninsula for extreme endurance, speed, and agility. (SPA photo)
They also possessed a “war-sense,” allowing them to act intelligently in combat, known as well to have a high spirit in battle.
In Saudi Arabia, Arabian horses were vital in travel, trade, and warfare. Today, they symbolize nobility, pride, courage, and honor — reflecting and continuing the Kingdom’s equestrian legacy.
And finally, vigilance, insight, and high ambition are represented by the falcon. “It is tied to the practice of falconry, which requires patience and skill, and today symbolizes the continuity of heritage and elevated aspirations,” Hejles said.
The falcon was not merely a hobby but a hunting tool in a harsh desert environment, a companion to the Bedouin, and a symbol of strength, precision, and patience. (AN photo/AN Huda Bashatah)
Falconry was not merely a hobby, but a hunting tool in a harsh desert environment — a companion to the Bedouin and a symbol of strength, precision, and patience. The long training required to master falconry fostered discipline and strong leadership in its practitioners.
Over time, the falcon became associated with prestige and courage, linked to Bedouin identity and nobility, and embedded in poetry and storytelling.
A heritage passed through generations, falconry is now inscribed on UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity, with Saudi Arabia and other participating countries, reinforcing its global cultural significance.
The falcon was not merely a hobby but a hunting tool in a harsh desert environment, a companion to the Bedouin, and a symbol of strength, precision, and patience. (SPA)
“These symbols were not chosen for their visual appeal,” Hejles said. “They were chosen because they were tested across centuries of lived experience.”
Representing more than their individual images, they are collectively an expression of the Saudi citizen’s relationship with land, environment, dignity, and continuity.