KARACHI: Pakistan has forwarded a shortlist of 38 exporters to international e-commerce giant Amazon for registration, in a bid to boost trade and exports in the global market, the ministry of commerce said on Saturday.
At this time, Amazon does not allow sellers to register directly from Pakistan in its global marketplace, and any retailers selling Pakistani goods have to do so via shadow accounts registered in other countries.
“Pakistani brand names will be up on Amazon straight from Pakistan,” Aisha Humera, a spokesperson for the commerce ministry, told Arab News.
“Currently, Pakistani made sellers and products are available on Amazon but those sellers and brands are registered from other countries. This [development] will enable Pakistani sellers to directly get registered from Pakistan and have interaction with buyers,” the spokesperson said.
The new list of forwarded exporters includes Pakistani companies belonging to the sports, surgical goods and textile sectors. After a trial run, registration will be expanded to other companies.
“The registration of these 38 companies will not be done at once rather the process will be carried out in batches. Initially this will be a trial period and at the end of this, it will be opened for other companies,” Humera said, and added the trial period could run for a year.
“The selection of the companies was made on their export performance,” she said.
“These companies have financial muscle, production capacity, the best quality control, and the capacity to spend on marketing, and offer discounts.”
Pakistan’s e-commerce industry was estimated to stand at Rs99 billion in fiscal year FY18 as compared to Rs51.8 billion in FY17, showing growth of 92 percent, according to the State Bank of Pakistan.
But Internet retail in Pakistan remains at a nascent stage with modest online sales despite 166 million cellular subscribers, 80 million 3G/4G subscribers, 82 million broadband subscribers, and a total tele-density of over 78 percent, data from Pakistan Telecommunication Authority shows. Approaching Amazon was part of the country’s first ever e-commerce policy approved in October 2019.
Exporters say the registration at Amazon will allow local manufacturers to enhance their capacity and quality to meet international standards and services.
“This is like a first drop of rain,” Khalil ur Rehman, a surgical instruments’ exporter told Arab News.
“Amazon is a major portal where Pakistan will be directly present and through direct interaction with end-customers, Pakistani manufacturers will benefit,” he said.
“Due to reviews and customer feedback, you can’t afford to stay there for long with inferior products and services.”
Restrictions placed on mobility and assembly as the coronavirus pandemic sweeps across the world has resulted in many companies expanding their supply chains locally and globally, with focus shifting from brick-and-mortar stores to a greater emphasis on online shopping.
Prominent Pakistani-American businessmen have lauded the move.
“Amazon stocking facilities are massive and very automated. Amazon is able to ship next-day delivery from its centers. What is not in their centers, they get from their supplier members and ship in a few days,” Pervaiz Lodhie, a Los Angeles based former member of the US-Pakistan Business Council told Arab News via telephone.
“Guaranteed deliveries, guaranteed quality, zero repeat mistakes and zero excuses,” Lodhie warned.
“Otherwise this experience will be a failure.”
Pakistan requests Amazon to allow 38 exporters to sell directly on e-commerce platform
https://arab.news/n58ws
Pakistan requests Amazon to allow 38 exporters to sell directly on e-commerce platform
- Currently, Amazon does not allow sellers to register directly from Pakistan in its global marketplace
- The trial period could run for up to a year, after which more exporters can be registered
Pakistan says it has received no request to join Gaza stabilization force
- Foreign Office says any decision on participating in an international mechanism will be guided by sovereign policy considerations
- It says Pakistan’s security collaboration with Saudi Arabia is longstanding and should not be narrowly viewed as troop deployment
ISLAMABAD: Pakistan has not taken any decision on joining a proposed International Stabilization Force (ISF) for Gaza and has received no formal request from the United States or any other country in this regard, the foreign office said on Thursday.
Trump’s Gaza plan, outlined as part of a 20-point framework, envisages the deployment of troops from Muslim-majority countries during a transitional stabilization phase, intended to support security and governance as the war-ravaged Palestinian territory moves toward reconstruction and a longer-term political settlement.
International media outlets claim Washington views Pakistan as a potentially significant contributor given its battle-hardened military, which has fought a brief but intense conflict with India this year and continues to combat insurgencies in its remote regions.
Responding to a query during his weekly media briefing, the foreign office spokesperson, Tahir Andrabi, said discussions on ISF for Gaza were ongoing in “certain capitals,” but Pakistan had neither committed to participate nor received any specific request.
“We have not taken a sovereign decision to participate in ISF as yet,” he said. “I am not aware of any specific request made to Pakistan. We will inform you about any development if it takes place.”
He added that while Gaza and Palestine remain part of Pakistan’s broader diplomatic engagements with regional partners, the Organization of Islamic Cooperation (OIC) and members of the United Nations Security Council, the issue of deploying a stabilization force had not been discussed as a standalone, structured agenda item.
“These discussions come up in the broader context of how to stabilize Gaza and ensure peace, but not as a specific, formal proposal,” he added.
The spokesperson maintained Pakistan supports efforts aimed at Gaza’s stabilization and peace but would make any decision on participation in international mechanisms strictly in line with its sovereign policy considerations.
In response to a question about a recent news report by Reuters about a possible visit by Pakistan’s Chief of Defense Forces Field Marshal Asim Munir to the United States to meet US President Donald Trump, Andrabi said there was no confirmation of such plans.
“I can contradict the report in its essence,” he said. “The report suggested as if a visit has been planned or finalized. I do not have any information on the timing or any future visit.”
Earlier, a White House official told Arab News on background no meeting was scheduled between Trump and Munir “at this time.”
The foreign office spokesperson stressed that official visits by Pakistan’s political or military leadership are announced formally by the government ahead of time.
“When an official visit takes place, there is an official announcement. I do not have any such information to share,” he added.
To a question regarding the Pakistan–Saudi Arabia Strategic Mutual Defense Agreement (SMDA) signed in September, he said security collaboration between Islamabad and Riyadh was longstanding, reiterating that the latest pact had only codified and further elaborated the partnership.
Andrabi maintained the pact should not be interpreted narrowly as the deployment of Pakistani forces, noting that defense cooperation covered a wide spectrum including training, joint exercises and institutional collaboration.
“As I said, it’s an ongoing process,” he said. “You should not read it just in the context of sending your forces. There are training, joint exercises that keep on going. If you interpret training as sending forces, I cannot say that. I mean, sending of forces is a very broad term. But our defense corporation, as I said, is ongoing.”










