MBRSC platform to benefit UAE’s scientific community

The MBRSC platform allows its users, especially the scientific community, to utilize the data collected from scientific research and studies done by the center.
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Updated 07 June 2020
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MBRSC platform to benefit UAE’s scientific community

The Mohammed Bin Rashid Space Centre (MBRSC) has announced the launch of an interactive scientific platform that will provide scientific analysis of environmental phenomena and their impact on the UAE’s natural resources. The platform is the first-of-its-kind in the region focused on in-depth environmental studies based on remote sensing systems, image processing, GIS and artificial intelligence with analytical reports added on a regular basis. This platform allows its users, especially the scientific community, to utilize the data collected from scientific research and studies done by the center.

The platform’s scientific analysis and research reports will be provided periodically to government entities. The platform covers a plethora of topics such as monitoring the UAE’s natural environment and their impact on natural resources such as water (hydrosphere), air and vegetation, monitoring changes on the coasts and studying phenomena that have implications for marine life such as the effect of red tide and others. In this regard, 20 analytical reports have already been completed and are included in the scientific platform.

The platform is characterized by an interactive feature available for all its scientific reports. The feature allows users to identify environmental changes in a particular area over a specific period of time through interactive maps, compare them with another time period, and ultimately come up with a specific scientific interpretation. This interactive trait also enables users to track the characteristics of a particular environmental phenomenon, so as to obtain accurate statistics on the proportions of changes and identify their positive or negative impact.

Yousuf Hamad Al-Shaibani, director general, MBRSC, said: “The new platform not only benefits the scientific community, but also contributes to the UAE’s vision of encouraging innovation, research and development, and promoting strategic decisions made by key UAE entities. The Mohammed Bin Rashid Space Centre, under the wise leadership of the UAE, has always sought to provide innovative solutions that benefit the scientific community. Through our projects, we are developing local talent, and opening new horizons for scientific research entities to enhance the quality of their work.”

He added: “The urgent need for scientific research and development has become more than a necessity dictated by the current situation under the influence of globalization. It is also necessary for us to keep pace with the progressive approach undertaken by some of the most scientifically developed nations, where technology and scientific research take center stage.”

Saeed Al-Mansoori, head of application development and the analysis section, MBRSC, said: “The scientific platform contributes significantly to supporting the growth of strategic sectors of government entities, especially as the launch of the platform highlights the UAE’s efforts to support the smart transformation journey and integrate innovative technical solutions.”


Cadbury Dairy Milk goes 'Irresistible'


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Cadbury Dairy Milk goes 'Irresistible'


Cadbury Dairy Milk is inviting chocolate lovers to discover something new with the launch of Irresistible — a range created to make every bite feel special, elevated and multi-sensory.

The Irresistible range adds generous, indulgent fillings that bring depth, texture, and warmth to every moment. It’s indulgence redefined. A little extra joy. And a reminder that great chocolate should always feel like a treat.

Irresistible Nutty Cream: Simple. Rich. Completely satisfying. Beneath the classic Cadbury Dairy Milk chocolate is a smooth, nutty cream filling that melts beautifully before revealing a gentle crunch. The result is a perfectly balanced bite—creamy, comforting, and quietly indulgent.

Irresistible Sticky Toffee: Inspired by beloved dessert flavors, this variant wraps smooth Dairy Milk chocolate around layers of caramel-flavored crème, soft caramel, and salted toffee pieces. Chewy and deeply comforting, it’s designed to be enjoyed slowly—or shared in moments that matter. 

Available in slices and minis, it brings a little indulgence to any time of day.

Lisa Roberts, head of marketing for the Gulf, Saudi Arabia and developing markets at Mondelez said: “This launch reflects our passion for innovation and our commitment to creating the best experiences for our consumers. With the Irresistible range, we’ve brought together a unique multi-layer, multi-sensory proposition for a more indulgent experience, inviting you to enjoy moments of goodness.”

Every detail of the Irresistible range has been thoughtfully created to deliver a richer chocolate experience. From the generous fillings to the satisfying textures, it’s chocolate made to be savored—not rushed.

With Irresistible, Cadbury Dairy Milk continues to evolve, bringing new ideas to a much-loved classic while staying true to what makes it special. It’s a celebration of flavor, comfort, and the simple pleasure of a great piece of chocolate.

The Cadbury Dairy Milk Irresistible range is now available across the Gulf states.