Federer tops list of world’s highest-paid athletes

Swiss tennis legend Roger Federer has spent a record 310 weeks as world number one, winning 18 of 19 Grand Slam finals from 2005-2010. (Shutterstock)
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Updated 31 May 2020

Federer tops list of world’s highest-paid athletes

  • The bulk of Federer’s haul in the past 12 months was from appearance fees and endorsement deals
  • Next on the list was Portuguese football star Cristiano Ronaldo at $105 million, $60 million in salary

NEW YORK: Roger Federer topped the 2020 Forbes magazine list of highest-paid global athletes announced Friday, leading the lineup for the first time with pre-tax earnings of $106.3 million (95.5 million euros).
The Swiss tennis legend, a men’s record 20-time Grand Slam singles champion, becomes the first player from his sport atop the annual list since its 1990 debut, rising from fifth in 2019.
Federer’s haul over the past 12 months included $100 million from appearance fees and endorsement deals plus $6.3 million in prize money. His previous best showing was second in 2013.
“His brand is pristine, which is why those that can afford to align with him clamor to do so,” University of Southern California sports business professor David Carter told the magazine.
The ongoing coronavirus pandemic that shut down sports worldwide caused the first decline since 2016 in the total income of the world’s 100 top-paid athletes, a 9% dip from last year to $3.6 billion. Another plunge is expected next year from the shutdown.
Portuguese football star Cristiano Ronaldo was second on the list at $105 million, $60 million in salary and $45 million from endorsements, with Argentine football hero Lionel Messi third on $104 million, $32 million of that from sponsorship deals.
Messi and Ronaldo, who have traded the top spot three of the past four years, saw their combined incomes dip $28 million from last year due to salary cuts when European clubs halted play in March.
Brazilian footballer Neymar was fourth overall on $95.5 million, $25 million from endorsements, while NBA star LeBron James of the Los Angeles Lakers was fifth on $88.2 million, $60 million of that from endorsements.
NBA star Stephen Curry of the Golden State Warriors was sixth on $74.4 million with former teammate Kevin Durant next on $63.9 million.

Tiger Woods, the reigning Masters champion and a 15-time major winner, was eighth on the list and tops among golfers at $62.3 million, all but $2.3 million from sponsor deals.
Woods topped the Forbes list a record 12 times before an infidelity scandal helped end his run.
Two NFL quarterbacks rounded out the top 10 with Kirk Cousins ninth at $60.5 million and Carson Wentz 10th on $59.1 million.
The top 100 featured athletes from 21 nations and 10 sports. More NBA players made the list than those from any other sport at 35, but 31 NFL players made the cut, up from 19 from last year, and they pulled down the most money of any league, aided by finishing the season before the deadly virus outbreak.
Major League Baseball, whose start to the 2020 campaign was postponed by the virus outbreak, put only one player on the list after 15 in 2019. The lone MLB player was Los Angeles Dodgers pitcher Clayton Kershaw, who was 57th at $27.3 million with only $750,000 from endorsements.
Spanish footballer Sergio Ramos, the Real Madrid captain, was last among the 100 on $21.8 million, including $3 million in endorsements.
Two women, tennis stars Naomi Osaka of Japan and Serena Williams of the United States, made the list, the most females on it since 2016. Osaka ranked 29th overall on $37.4 million ($34 million in endorsements), four spots ahead of Williams with $36 million ($32 million in endorsements).
Federer, 38, boasts the biggest sponsorship lineup among active athletes with Moet & Chandon and Barilla among those paying from $3 to $30 million to link him with their brands.
Federer, who spent a record 310 weeks as world number one, reached 18 of 19 Grand Slam finals from 2005-2010.
Only Woods has joined Federer in making $100 million in sponsor deals in a single year.
Federer’s newest deal is with Swiss running shoe On, where he is an investor, but several sponsors have been with him for more than a decade, including Rolex, Credit Suisse, Mercedes-Benz and Wilson.
A split with Nike in 2018 opened Federer to Japanese apparel brand Uniqlo’s 10-year deal worth $300 million.


Bucks’ Antetokounmpo named NBA MVP for second straight year

Updated 18 September 2020

Bucks’ Antetokounmpo named NBA MVP for second straight year

  • The 25-year-old became just the third player in history to earn MVP and Defensive Player of the Year honors in the same season, after Michael Jordan in 1988 and Hakeem Olajuwon in 1994
  • The MVP award carries a bittersweet tinge after the top-seeded Bucks fell in five games to the Miami Heat in the Eastern Conference semifinals

LOS ANGELES: Milwaukee Bucks star Giannis Antetokounmpo said Friday he’ll treasure his second straight NBA Most Valuable Player award and redouble his efforts to capture a league crown.
The 25-year-old from Greece became just the third player in history to earn MVP and Defensive Player of the Year honors in the same season, after Michael Jordan in 1988 and Hakeem Olajuwon in 1994.
“Michael Jordan, one of the best players who’s ever done it, if not the best,” Antetokounmpo said, speaking from a rooftop in Athens during the televised announcement of the award. “Hakeem, a guy that I look up to, he came from where I’m from, Nigeria, where I have roots.
“Just being in the same sentence with them, that means a lot to me.”
The player dubbed the “Greek Freak” became the 12th player to win back-to-back MVPs, joining Jordan, Stephen Curry, LeBron James, Steve Nash, Tim Duncan, Magic Johnson, Larry Bird, Moses Malone, Kareem Abdul-Jabbar, Wilt Chamberlain and Bill Russell.
But, once again, the MVP award carries a bittersweet tinge after the top-seeded Bucks fell in five games to the Miami Heat in the Eastern Conference semifinals in the quarantine bubble in Orlando, Florida.
Last year, Antetokounmpo won the MVP only for eventual champion Toronto to oust the Bucks in the Eastern Conference finals.
“Obviously I would love to be still in the bubble playing games, fighting,” Antetokounmpo said. “But at the end of the day I won the award. I’m extremely blessed.
“It’s been a long journey,” Antetokounmpo added. “The people that know me, the people that know my story, you can never take these moments for granted.”
Antetokounmpo won in a landslide, receiving 85 first-place votes from a global panel of sports reporters and broadcasters, the league announced on Friday.
Los Angeles Lakers star James received 16 first-place votes and the third finalist, James Harden of the Houston Rockets, did not receive any first-place votes.
The voting was based on performance from the start of the season through March 11, when play was shut down in the face of the coronavirus pandemic.
It did not included the “seeding games” played when teams in contention for playoff spots once play resumed in Orlando.
Antetokounmpo averaged 29.5 points, 13.6 rebounds and 5.6 assists in leading the Bucks to the best regular-season record in the pandemic-disrupted season.
But he had to watch from the sidelines as the Heat won game five of their semifinal series, nursing a sprained ankle suffered in game three and aggravated in game four.
“Obviously, I am disappointed to not be able to help our team go to the third round,” he said. “That feeling cannot take away from this award.
“I’m happy for this award, but I want more,” he said. “I want to be a champion.”
As a veteran entering his eighth season, Antetokounmpo will be eligible to receive a supermax contract extension from the Bucks.
The Bucks reportedly plan to extend that offer as soon as they can — after the 2019-20 season officially ends.
There has been widespread speculation as to whether a player of Antetokounmpo’s stature will be happy to remain in the small market of Milwaukee.
He met with Bucks owners including Marc Lasry before heading to Greece and has indicated he’d be open to staying.
Providing he’s convinced the team is determined to invest the resources to pursue a title, Antetokounmpo said Friday, “I don’t see why not to be in Milwaukee for the next 15 years.”