Saudi creatives prosper online during lockdown 

Spark is a trading platform where verified artists, designers and photographers can sign up and advertise their work. (Supplied)
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Updated 21 May 2020
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Saudi creatives prosper online during lockdown 

  • Stay-at-home shoppers turn to homegrown brands

DUBAI: Around the world, art galleries, museums and fashion houses turn to digital channels to keep events and exhibitions going during lockdown. So too are local ventures in Saudi Arabia, and one source of art in particular is finding its place in a quarantined world — resulting in increased recognition for the Kingdom’s independent artists and designers.

Over the past few years, e-commerce outlets for art and design products by Saudi talent have been slowly finding their feet. During the COVID-19 pandemic, however, they have suddenly found themselves more popular than ever. With less mall shopping and fewer international deliveries for mainstream brands, shoppers cooped up at home are turning to homegrown ventures and, in turn, highlighting emerging talent in the Kingdom.

“(We have been witnessing) a big spike in online sales,” entrepreneur Bahaa Gazzaz told Arab News. “The question is, will this trend continue after COVID-19? I believe (it) will slightly drop, but not return to the same (as before). Shoppers will remain more active online than pre-COVID-19.”




Bahaa Gazzaz is is the founder of Spark. (Supplied)

Gazzaz, 35, is the founder of Spark — an affordable-art platform that he describes as transforming “artists’ creative expressions into custom-made products.”

Since its launch in 2016, Spark has served as a trading platform where verified artists, designers and photographers can sign up and advertise their work. Products, such as t-shirts, are made to order, resulting in no stock waste, and giving the talent the opportunity to earn a good percentage of the returns.

“(It enables) them to monetize their skill as an artist,” Gazzaz said. “Understanding how their creative expressions can relate to customers, and thus make a sale.”




Spark launched in 2016. (Supplied)

Citing talent such as Fida Al-Hussan, Ameera Al-Sheikh, and Huda Beydoun, he said: “Customers identify and relate to the artist’s work.”

The website’s average demographic is split between men and women aged 25-35, and the most-popular items in the run-up to Ramadan were printed dresses and kimonos.

Given the unpredictability of which items will end up being popular, Gazzaz always advises his artists to keep an open mind.




Spark has served as a trading platform where artists can sign up and advertise their work. (Suppplied)

“In order for (an artist) to reach their highest potential, trial and error — and many failed attempts — must happen. At Spark these come to the artist free of cost. (They can) share their art, and evolve based on what’s popular and what’s not. Let the customers decide.”

Three years prior to Spark’s launch came another concept that is also proving popular right now.

“Dokkan Afkar was born in 2013 with the vision to be the place where creativity can flow — a space for local entrepreneurs, designers and homegrown products to reach larger audiences, grow their business and tell their story,” co-founder and CEO Ammar Waganah explained. “The whole idea of the website is to (help) homegrown businesses and designers reach a wider audience.”




Dokkan Afkar was born in 2013. (Supplied)

Waganah revealed that while his venture has had its fair share of challenges, there’s one that seems to be changing during the pandemic.

“Cash on delivery is always (a challenge), and the market was driven by it until the quarantine. But we believe it's changing,” Waganah said. 

Today, Dokkan Afkar’s main demographic is aged between 20 and 40, and the brand has its sights set on expanding to the rest of the GCC.




Dokkan Afkar’s main demographic is aged between 20 and 40. (Supplied)

“We started with a young Saudi audience who were willing to order and shop online, but we are seeing a big shift, where all ages are shopping online. More consumers are trusting e-commerce.”

During lockdown, the website has seen an increased demand for games. “Games are leading our sales followed by the self-care category,” Waganah says. “We also saw an increase in Ramadan-related products: sebhas, praying mats, kids Ramadan activities packs, and Ramadan decorations.”




Ammar Waganah is the co-founder and CEO of Dokkan Afkar. (Supplied)

Popular homegrown brands available on Dokkan Afkar include Rock Paper Scissors, Rawan Stationary, and Salam, and Waganah believes that local independent art will only become more popular: “We believe that online can help you reach millions of people with your products, creations or designs. Each Saudi entrepreneur and artist has an extraordinary message and product that they can share with the world.”

Gazzaz echoes that sentiment.

“Definitely the world is up for a ride, post COVID-19,” he said. “Technology is going to be a key factor in our way of living. Saudis are becoming more online-friendly, for sure.”


Fantasia Barrino-Taylor flaunts Monot in New York

Updated 28 April 2024
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Fantasia Barrino-Taylor flaunts Monot in New York

DUBAI: Helmed by Lebanese designer Eli Mizrahi, New York-based label Monot  dressed US actress Fantasia Barrino-Taylor for a red carpet appearance at the 2024 Time100 Gala.

Barrino-Taylor showed off a custom look by the label, which featured head-to-toe sequins and wrist cuffs that flared dramatically to cover her hands. The backless number was figure hugging and Barrino-Taylor complemented the outfit with a black, sequined head wrap.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Fantasia Taylor (@fantasia)

Mizrahi is no stranger to star power and made headlines in 2020 when he enlisted the likes of British supermodel Kate Moss, Italian star Mariacarla Boscono, British model Jourdan Dunn, US celebrity Amber Valletta and China’s Xiao Wen to star in a Monot campaign shot in Saudi Arabia.

The label has garnered a legion of celebrity fans, with US Olympian Simone Biles, model Kendall Jenner, Brazilian influencer Camila Coelho and US model Emily Ratajkowski donning Monot looks in the past. 

Fantasia Barrino-Taylor also made headlines when she attended the Astra Film Awards in Los Angeles in January in a mandarin orange gown by Saudi designer Yousef Akbar. (Getty Images)

“The Color Purple” star Barrino-Taylor also made headlines when she attended the Astra Film Awards in Los Angeles in January in a mandarin orange gown by Saudi designer Yousef Akbar. 

Barrino, who is also a singer, most recently starred as protagonist Celie in “The Color Purple,” a musical period drama film directed by Blitz Bazawule. The film’s screenplay is based on the stage musical of the same name, which in turn is based on the 1982 novel by Alice Walker. It is the second film adaptation of the novel, following the 1985 film directed by Steven Spielberg and produced by Spielberg and Quincy Jones. 

The movie tells the story of Celie, who is torn apart from her sister and her children and faces many hardships in life, including an abusive husband. With support from a sultry singer named Shug Avery, as well as her stand-her-ground stepdaughter, Celie ultimately finds strength.

Barrino showed off Akbar’s gown at an event in Los Angeles and paired it with chunky gold jewelry and slicked back hair. 


Jordanian Crown Prince marks Princess Rajwa’s 30th birthday

Updated 28 April 2024
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Jordanian Crown Prince marks Princess Rajwa’s 30th birthday

DUBAI: Jordan’s Crown Prince Hussein bin Abdullah II took to social media to wish his Saudi-born wife Princess Rajwa Al-Hussein on her 30th birthday as a new official portrait of the princess was unveiled.

"May God continue to bless and nurture the bond between us. Happy Birthday Rajwa," the Crown Prince wrote on Instagram, sharing a brand new photo of the couple.

The Jordanian royal family also shared a new official portrait of Princess Rajwa to celebrate her birthday. Set against a blue background, the portrait shows the princess in a matching blue outfit from French label Rabanne.

The Jordanian royal family also shared a new official portrait of Princess Rajwa to celebrate her birthday. (Twitter)

Earlier this month, it was announced that the royal couple, who married last year in June, are now expecting their first baby.

The news of the pregnancy was announced by the Jordanian royal family in a statement.

“The Royal Hashemite Court is pleased to announce that their Royal Highnesses Crown Prince Al Hussein bin Abdullah II and Princess Rajwa Al Hussein are expecting their first baby this summer,” it read.


Muse to perform in Abu Dhabi this year

Updated 28 April 2024
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Muse to perform in Abu Dhabi this year

DUBAI: British rock veterans Muse are headed to Abu Dhabi for the second time as they get ready to perform at the 2024 Etihad Airways Abu Dhabi Grand Prix after-party concert series.

Running from Dec. 5 - 8, Muse is the first the band to be announced as part of the concert series. Access to all concerts is exclusive for Abu Dhabi F1 Grand Prix ticket holders.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by AbuDhabiGP (@abudhabigp)

“Catch the Grammy Award winning rock icons electrifying the stage at @etihadpark this December at the #F1Finale Yasalam After-Race Concerts,” read a social media post on the official Instagram account of Abu Dhabu Grand Prix.

A date has not yet been announced for the concert.

This is the second time the “Starlight” rockers are performing as part of the concert series, having made their debut in the UAE capital in 2013.


Music ‘haven of freedom’ Tangiers hosts global jazz festival

Updated 28 April 2024
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Music ‘haven of freedom’ Tangiers hosts global jazz festival

  • This year’s Jazz Day will be held over four days starting on Saturday, during which talks and open-air performances will be held in Tangiers

TANGIERS, Morocco: The Moroccan city of Tangiers, which has a long history as a haven of inspiration for American jazz musicians, will host UNESCO’s International Jazz Day for the first time on Tuesday.
Over the last century, jazz greats such as Randy Weston, Idrees Sulieman and Max Roach all crossed the Atlantic to play and record music in the North African port city, perched on the edge of the Strait of Gibraltar.
“The city has had a fascinating power of attraction on a wave of intellectuals and musicians,” Philippe Lorin, the founder of an annual Tangiers jazz festival, told AFP.
“It’s not for nothing that a writer once said there was always a cruise liner in New York preparing to sail for Tangiers.”
This year’s Jazz Day will be held over four days starting on Saturday, during which talks and open-air performances will be held in Tangiers.
The festivities will culminate in an “All-Star Global Concert” on Tuesday led by jazz icon Herbie Hancock, also featuring bassists Marcus Miller and Richard Bona, as well as guitarist Romero Lubambo.
The city’s cosmopolitan artistic reputation stems from its location between Africa and Europe as well as its history, having been administered by several colonial powers from 1923 to 1956, the year Morocco gained independence.
This melting pot of influences prompted visits from international writers and poets, notably from the Beat Generation movement, as well as African American musicians seeking to find “their African roots,” Moroccan historian Farid Bahri told AFP.
Lorin said that Tangiers “was a haven of freedom — just like jazz music.”

A pivotal moment in the city’s musical history came in 1959, when Tangiers jazz promoter Jacques Muyal — then just a teenager — recorded a session with trumpeter Idrees Sulieman, pianist Oscar Dennard, bassist Jamil Nasser and drummer Buster Smith at the Radio Tanger International studio.
The recording gained renown in jazz circles decades before its distribution as “The 4 American Jazzmen In Tangier” album in 2017.
Bahri, the author of “Tangiers, a world history of Morocco,” said “the presence of American musicians in Tangiers was also linked to a very active American diplomacy.”
Famous US pianist Randy Weston settled in Tangiers for five years after visiting 14 African countries in 1967 during a tour organized by the US State Department.
The Brooklynite virtuoso would play a key role in building the musical reputation of the city, to which he dedicated his 1973 album “Tanjah.”
“Randy was an exceptional, kind and respectful man,” said Abdellah El Gourd, a 77-year-old Moroccan legend of gnawa music, a centuries-old style played with a three-stringed lute and steel castanets, rooted in West African rituals and Sufi traditions.
“He gave a lot to the city and its musicians,” added the friend and collaborator of Weston, who died in 2018.

Together, El Gourd and Weston blurred the lines of their respective genres, creating the beginnings of jazz-gnawa fusion, which remains a key part of Tangiers’ musical legacy.
“The language barrier was never a problem because our communication was through (musical) scales,” El Gourd recalled in a rehearsal room lined with old photos and memorabilia from the years he toured with Weston and jazz saxophonist Archie Shepp.
“Our language was music.”
The two men’s collaborative work would years later yield the acclaimed 1992 album “The Splendid Master Gnawa Musicians of Morocco.”
Two years after settling in the city, Weston opened the African Rhythms jazz club, above the iconic Cinema Mauritania in downtown Tangiers.
“We used to rehearse there,” El Gourd recalled. “Randy would invite his musician friends. It was a beautiful time.”
With El Gourd’s help, Weston launched Tangiers’ first-ever jazz festival in 1972, featuring big names such as drummer Max Roach, flautist Hubert Laws, double-bassist Ahmed Abdul-Malik, and saxophonist Dexter Gordon.
“It was quite a unique experience, because it was the first time we played in front of such a large audience,” said El Gourd, who was then used to small crowds for gnawa performances.
Weston and El Gourd’s festival was only held once.
But three decades later it inspired Lorin to create the Tanjazz festival, which is held in the port city every September.


Guerlain’s Ann-Caroline Prazan on mixing cultures, Mideast inspiration 

Updated 27 April 2024
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Guerlain’s Ann-Caroline Prazan on mixing cultures, Mideast inspiration 

DUBAI: Ann-Caroline Prazan, the director of art, culture, and heritage at French luxury beauty brand Guerlain, shared her affection for the Middle East and shed light on why she is so keen to mesh together cultures when creating new products.

“The Guerlain family is totally in love with the region. I am in love with this region because it is like a paradise,” she told Arab News. “People here love fragrances and they are such experts. When Guerlain creates a fragrance for the Middle East, it is always with a French touch.”

Prazan and Diala Makki at the Dubai event. (Supplied)

For Prazan, who joined the Guerlain team in 2000, understanding the brand’s story has been pivotal, motivating her to craft fragrances over her 24-year tenure, prioritizing longevity over trends.

“It is important to understand the past to create a future,” Prazan said. “You know, a house is like a big tree. You need to know the roots to create the leaves and to create new flowers. Without roots, you cannot do anything if you do not understand the brand.”

“Innovation is our obsession,” she added. “Guerlain created the first lipsticks, the first lip liners, the first modern perfume, the first moisturizing Nivea cream was by Guerlain.”

Guerlain has collaborated with regional creatives before. (Supplied)

Her regional knowledge shapes Guerlain’s tailored fragrances for its customers.

“You have the best perfumers here, local perfumers. What was interesting is to mix the roots with the leaves to mix different cultures. And for me, when you mix different cultures, when you mix traditions and modernity, you can create beautiful products,” she explained.

Guerlain has collaborated with regional creatives before. In 2023, the brand worked with Lebanese artist Nadine Kanso to design a fragrance bottle for the label, making her the first Arab designer to collaborate with the LVMH-owned perfume and beauty house.

The Parfumerie D’Art collection features the Bee Bottle by Baqué Molinié. (Supplied)

She designed 30 limited edition bee-inspired bottles, decorated with 1,720 crystals, with Arabic calligraphy that read “Love.”

At an event in Dubai last week, the label chose to work with contemporary Tunisian artist Nja Mahdaoui, who showcased his abstract Arabic calligraphy with engraved Cherry Oud bottles serving as place cards for the invitees.

Balqees performed at the DUbai event. (Supplied)

The brand also created a number of bottles, showcased at the event in Dubai, that celebrate Arab design elements.

The Parfumerie D’Art collection features the Bee Bottle by Baqué Molinié. Unveiled to mark Eid Al-Fitr this year, the bottle features hand-placed mother-of-pearl beads and moonstones, designed by the Parisian atelier as a tribute to the “wonders of Arab architectural art,” according to a released statement.