UAE initiative launches proactive wristband against the spread of coronavirus

As part of the initiative, 81 Designs will locally produce wristbands that will be given to every person who is tested at any of the SEHA-accredited screening facilities in Abu Dhabi. (Supplied)
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Updated 07 May 2020
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UAE initiative launches proactive wristband against the spread of coronavirus

DUBAI: Like any nation, the UAE has witnessed myriad challenges since its unification in 1971, but nothing has come close to what the country has experienced as it fights to curb the spread of the coronavirus disease (COVID-19). Every aspect of the UAE’s social and economic structure has been dismantled. And yet, never before has the nation come together in such unison to combat a common cause. 

Under the leadership of Sheikh Mohammed Bin Zayed, the UAE has taken some of the most advanced measures on a global scale towards country-wide testing and prevention. There are now drive-through testing centers across the UAE, state-of-the-art field hospitals and the most advanced testing and care facilities possible. There is also an unforgettable spirit of unity that is binding the multicultural society of the UAE together.

A recent example that captures such spirit is “I Am Committed,” an initiative launched by the Abu Dhabi Healthcare Company (SEHA) in partnership with social enterprise 81 Designs, which has created over 50,000 wristbands to acknowledge the UAE community’s commitment to the nation’s battle against COVID-19.

 
 
 
 
 
 
 
 
 
 
 
 
 

أطلقت شركة أبوظبي للخدمات الصحية "صحة" مبادرة "ملتزمون" بالتعاون مع 81 ديزاينز، المؤسسة المجتمعية الرائدة، وذلك بهدف تأكيد التزام أفراد المجتمع في دولة الإمارات بتطبيق التدابير والإجراءات التي اتخذتها الجهات المختصة للوقاية والحد من انتشار فيروس كوفيد-19.⁣ ⁣ ⁣ وبموجب هذه المبادرة ستقوم مؤسسة 81 ديزاينز، بتوزيع 50 ألف سوار مطاطي كتب عليها "ملتزمون" باللغتين العربية والإنجليزية، بالتعاون مع "صحة".⁣ ⁣ سيتم توزيع السوار على مراكز المسح الوطني التي أقامتها شركة "صحة" في 7 مناطق من إمارة #أبوظبي بحيث تقدم سواراً لكل من يقوم بالفحص للكشف عن فيروس كوفيد – 19.⁣ ⁣ ⁣ @sehahealth launched the ‘I am Committed’ initiative in collaboration with ‘81 Designs’, a UAE-based social enterprise. ⁣ ⁣ ⁣ This aims to increase awareness of the government’s efforts to minimise the spread of COVID-19, and encourage the community to adhere to guidelines.⁣ ⁣ ⁣ As part of the initiative, 81 Designs will locally produce 50,000 wristbands with the message ‘I am committed’, which will be worn by every person who gets tested at any of the 7 SEHA-accredited screening facilities in #AbuDhabi.

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“The UAE’s leadership has taken exemplary steps to empower the country’s health care sector and effectively combat the global pandemic with country-wide testing, prevention and preparedness,” said Mohammed Hawas Al-Sadid, the CEO of SEHA Ambulatory Healthcare Services. “These efforts combined with the solidarity demonstrated by various private and public sector entities in the UAE, in support of the government’s initiatives has placed the country among the best in the world in terms of its response to COVID-19.”

As part of the initiative, 81 Designs will locally produce wristbands that will be given to every person who is tested at any of the SEHA-accredited screening facilities in Abu Dhabi. The first batch of 1,600 bands is now ready for distribution. 

By wearing a dynamic wristband, the “I Am Committed” project aims to raise awareness of the UAE government’s efforts to minimize the spread of coronavirus. Proud wearers of the wristbands will hopefully encourage others to follow the government’s guidelines and also get tested for COVID-19.




SEHA has launched a series of other strategic programs to further benefit the nation during this time of crisis. (Supplied)

“A unique wristband with a powerful message can serve as a representation of the population standing united with the government in the fight against COVID-19,” said Nadine Maalouf, director of 81 Designs.

“Our vision is to continue to encourage social distancing yet support economic growth through the distribution of the wristbands across all testing centers throughout Abu Dhabi,” she continued. “This initiative is similar to the red Special Olympics wristbands that heads of state, footballers and royals wore to show that they stood behind the games and its participants.”




By wearing a dynamic wristband, the “I Am Committed” project aims to raise awareness of the UAE government’s efforts to minimize the spread of coronavirus. (Supplied)

SEHA has launched a series of other strategic programs to further benefit the nation during this time of crisis. These include the roll-out of 14 drive-through testing facilities across the nation, the Telemedicine Virtual Outpatient Clinic that has completed over 2.8 million virtual consultations, easy access to medication through the launch of a medication home delivery service that has delivered over 35 million prescriptions to patients’ homes.

SEHA has also organized additional deliveries to cars parked outside of Sheikh Khalifa Medical City as well as establishing a dedicated WhatsApp hotline to respond to the community’s coronavirus-related concerns or enquiries.


Gigi Hadid opens Ralph Lauren show in New York

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Gigi Hadid opens Ralph Lauren show in New York

DUBAI/ NEW YORK: Gigi Hadid hit the runway at Ralph Lauren’s Fall 2026 show in New York on Tuesday, showing off multiple looks inspired by the English countryside.

Set amid the beaux arts architecture of the Clock Tower building in Manhattan, Lauren delivered a stylish take on softness and strength, pairing luxurious earth-toned rich fabrics with metallic detailing for his latest collection.

Lauren’s ethereal models with their hair flowing behind them strutted on opulent rugs as celebrity guests including actor Anne Hathaway, singer Lana Del Rey and actor Lili Reinhart looked on from antique style chairs; a romantic painted landscape canvas filled the walls surrounding them.

In his show notes, Lauren described his muse as a woman whose style is not defined by time.

“I love the adventure of fashion,” Ralph Lauren wrote, adding his fall collection “is inspired by that kind of renegade spirit and the confidence of the woman who will wear it in her own personal way — to tell her own story.”

Hadid opened the show in a wool corseted top and maxi skirt accentuated with a silver waist chain and she went on to model two other looks, including a metallic evening dress.  Other models walked the runway with silver belt chains and metallic brooches that stood in an edgy contrast to Lauren’s romantic Victorian tops and tailored jackets. Lauren pinned metallic glimmering brooches to lush wool cloaks that were elegantly draped over models’ shoulders.

In a modern twist on Joan of Arc, Lauren designed a chain mail top that delicately peeked out from underneath one model’s tweed jacket. Lauren complemented the look with a printed scarf and leather pants.

Even with his contemporary additions, Lauren’s collection still included his signature touches from his riding boots, exquisite tailoring and elegant high neck blouses.

Lauren’s brand is an American staple that continues to prevail in an ever-changing industry. As part of his enduring legacy, Lauren was once again tapped to design the uniforms for Team USA at the Olympic Winter Games in Milan, marking his sixth time designing for the games.