What We Are Buying Today: Sondouki

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Updated 10 April 2020
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What We Are Buying Today: Sondouki

With many parents looking for ways to keep their kids entertained during the coronavirus disease (COVID-19) lockdowns, enterprising Saudi sisters Samira and Feda Al-Tabsh might just be able to help.

In February the two moms founded Sondouki, an online store offering innovative sensory play kits for children.

Utilizing one of the sisters’ experience as a Montessori teacher, the entrepreneurial siblings have been able to add value to their brand of games and themed activities.

Their kits are aimed at children aged up to 10 years old and offer a range of play pursuits designed to stimulate youngsters’ senses of sight, smell, hearing, touch, taste, movement, and balance.

As well as helping kids to play, observe, explore, create and discover the kits have also been developed to allow them to do simple scientific experiments.

A special Ramadan box has been put together to help children learn about the famous themes of the month of fasting.

For more details about Sondouki and its products visit zid.store/sondouki or its Instagram account @Sondouki.


Saudi 100 Brands showcases four Saudi labels in Paris

Updated 02 February 2026
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Saudi 100 Brands showcases four Saudi labels in Paris

DUBAI: The Saudi 100 Brands initiative has partnered with Galeries Lafayette Paris Haussmann for a three-week pop-up showcasing Saudi designers in the French capital.

The pop-up event runs until Feb. 16 and presents a curated selection of Saudi designers, offering a diverse view into the Kingdom’s evolving fashion landscape.

The initiative brings together womenswear labels Leem and Aleena alongside unisex brands SADF and The Coded Mail.

According to the brand, Leem’s mission is to curate stylish pieces designed exclusively for today’s fashion-conscious woman. Aleena, meanwhile, is a young Saudi brand offering sophisticated premium day and evening wear with a distinctive contemporary feel.  And

SADF takes inspiration from Saudi cultural heritage using premium Italian fabrics and The Coded Mail positions itself at the crossroads of streetwear and art.

“The pop-up represents a natural next step for The Coded Mail - taking our language and energy into a new space. It’s about connection, dialogue, and seeing how our pieces live in a different city,”   Mohamed Almajed, founder of The Coded Mail, said in a released statement.