Japanese bidet makers flush with post-coronavirus opportunities

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Japanese manufacturer Toto's "intelligent" Washlet system being showcased at the Consumer Electronics Show in Las Vegas, Nevada. (AFP file photo)
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Just as bidets are popular in the Arab world, shower-toilets such as the Washlet from Japan are in a league of their own. (Supplied photo)
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Updated 04 April 2020
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Japanese bidet makers flush with post-coronavirus opportunities

  • Long a fixture in Arab and Asian toilets, the device is now getting a second look in US and Europe
  • Modern-day models have functions such as seat warmers and controls for water temperature

DUBAI/TOKYO: As supermarkets in the West struggle to keep rolls of toilet paper on their shelves, Japanese people do not have to worry about disappearing toilet rolls, as they have something superior: the Washlet.

Just as bidets are popular in the Arab world, shower-toilets such as the Washlet from Japan are in a league of their own.

With such functions as seat warmers, deodorizer to even air dryers, the popular Japanese company Toto creates luxury toilets that have become a staple of Asian homes, restaurants and public buildings.

Toto introduced the first electric toilet with an integrated bidet, the Washlet, in Japan in 1980.

The Japanese company, which was founded in 1917, prides itself on its commitment to improving the environment by creating sustainable toilets that include water-saving features such as eco-friendly flushes.

There is also a unique option in some of Toto’s bidets: Flushing sounds or even music that can cover up embarrassing noises when people do their business.

Washlets have many options in its latest products, including controls for water temperature and jet stream power and direction.

Customers have a choice of speedy and soft jet streams.

Most Washlets have two jets, one for men and one for women. A control panel at the bottom makes the seat easily maneuverable. But advanced Washlets have a control panel at the wall so a user can relax while doing their business.

Toto’s most expensive toilet is the Neorest 750H, which costs over $13,000, according to the official website.

The popular toilet includes an automatic lid that opens or closes when one approaches, an adjustable spray position, a multifunctional wall-mounted remote control and an air-purifying system along with a Bluetooth connectivity to play one’s favorite tracks.

The Washlet even has its own museum. The Toto museum, located in Tokyo, showcases the history and evolution of the bidet in order to pass on the “corporate values to future generations.”




The Toto museum in Tokyo, Japan. (Courtesy: https://jp.toto.com)

According to the official Toto Museum website, which showcases the culture and history of plumbing equipment, the company “hopes the museum provides visitors an opportunity to learn about the philosophy behind TOTO Manufacturing and how products have developed.”

Toto has several showrooms around the Middle East, including multiple in Saudi Arabia, UAE and Kuwait.

The company also has a showroom in San Francisco. However, while the Western world is aware of these smart hygienic products, their own habits have yet to grow accustomed.

Other big names in the toilet market include Inax and Toshiba. Prices range from about $175 at discount stores to about $325, although an expensive model can cost more than $400.

Japanese-style bidets are enjoying a spurt in popularity owing to toilet-paper shortages in Western countries resulting from panic shopping amid the coronavirus public-health emergency.

At the same time, production has reportedly hit a snag. Nikkei xTECH has reported delays of parts from China, where the first major coronavirus outbreak occurred, amid disruptions in the chain of business.

Suppliers have also not been able to keep up with increased demand from manufacturers trying to stock up on parts they fear may be difficult to obtain moving forward.


A decade of Kaph: Building an archive for the Arab world’s visual culture 

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A decade of Kaph: Building an archive for the Arab world’s visual culture 

  • Independent publishing house Kaph Books will open a Saudi branch soon 

RIYADH: Kaph Books marks its tenth anniversary this month. Over the past decade, the independent publishing house has become a central force in how visual culture from the Arab world is documented, circulated and preserved.  

Kaph was founded in Beirut by Nour Salamé to address a clear lack of high-quality art publishing produced locally, authored from within the region, and distributed internationally. It remains the only independent art publisher from the Arab world with sustained international distribution. Its catalogue now includes more than 100 publications spanning visual art, architecture and children’s books, produced in collaboration with major institutions across the region and circulated worldwide. 

Kaph's booth at Misk's Art Book Fair. (Supplied)

“‘Kaph’ is a word that is taken from the alphabet of many different languages,” Salamé tells Arab News. “(In Arabic) it means the palm of the hand. For us, arts and culture are a way of connecting everyone together. Our mission is to document and archive our art history and (express) our view of what is happening, rather than letting other narratives be imposed on us.”  

Kaph’s independence shapes its editorial decisions and long-term partnerships, allowing it to maintain a consistent vision while working closely with artists, writers and institutions.  

Before founding Kaph, Salamé worked in business and consulting in Paris before returning to her native Lebanon.  

Her first experience producing a book came through a collaboration with her mother on an interior design publication. While brief, the collaboration proved formative. Salamé later conducted extensive research with an art historian on Lebanese art and, as a result, self-published a book that sold out, marking her deeper entry into publishing as a means of engaging with the art world. 

Kaph earned recognition quickly. Its third publication was nominated for the Paris Photo–Aperture Photobook Award.  

“This was when we figured that, with innovative design and using Arabic, even back in 2017, we could really stand out,” Salamé says. 

Kaph soon began participating in major international book fairs, positioning its titles alongside leading global publishers. Institutional collaborations expanded in parallel, beginning with Louvre Abu Dhabi, for which Kaph produced five publications around the museum’s opening, and has since produced four more and counting. 

The company has also worked with Sharjah Art Foundation, Barjeel Art Foundation, Art Jameel, Doha Film Institute, and multiple national pavilions at the Venice Biennale — including those of Saudi Arabia, the UAE, Lebanon and Morocco.  

Kaph’s growth unfolded against a backdrop of upheaval in Lebanon. The 2019 uprising, the COVID-19 pandemic and the 2020 Beirut port explosion severely disrupted cultural life. Salamé recalls a moment that appears emblematic of the publishing house’s resilience.  

“Our offices were completely destroyed during the (Beirut) blast,” she says. “But not one single book fell from the shelves.” 

As global exhibitions resumed, Kaph’s institutional work accelerated. It has expanded into architecture publications and continues to develop children’s books, including titles focused on museum education and visual literacy. Each expansion, Salamé notes, remains tied to the same core purpose. 

“If you are an artist, or the Ministry of Culture, and you’re staging an exhibition, you do want something to remain,” Salamé says. “You want people to see your work, even if they’re not (able to attend the exhibition). This is what books are for.”  

International distribution, she adds, ensures that exhibitions and cultural moments can be accessed long after they have ended. Language and design are integral to that mission. Many Kaph titles are bilingual or multilingual.  

“Each book is uniquely crafted,” Salamé says. “It’s very important that the books are of high quality so that they can compete in the international market.” 

Saudi Arabia has become a central focus of Kaph’s institutional collaborations in recent years. The publisher works closely with the Ministry of Culture — including the Visual Arts Commission, the Architecture and Design Commission, and the Diriyah Biennale Foundation — and has produced publications for the Saudi Pavilion at the Venice Biennale and major exhibitions such as the Islamic Arts Biennale. It also collaborates regularly with Misk Art Institute on exhibition catalogues and book projects. 

And Kaph will soon open in JAX District, deepening its presence in the Kingdom and reinforcing its commitment to producing quality art books from within the cultural contexts they document. 

“We do this because we have a mission: to create high quality books to promote and archive art practices from the region,” Salamé concludes.