Dr. Thamer Ahmad Baazeem, media chief at the Saudi Ministry of Hajj and Umrah

Dr. Thamer Ahmad Baazeem
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Updated 21 March 2020
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Dr. Thamer Ahmad Baazeem, media chief at the Saudi Ministry of Hajj and Umrah

Dr. Thamer Ahmad Baazeem has been the chief communications and media officer at the Saudi Ministry of Hajj and Umrah since February this year.

He earned his bachelor’s degree in marketing in 2006 from King Abdul Aziz University (KAU) in Jeddah and between 2007 and 2015 obtained a master’s degree and Ph.D. in the same subject from Queensland University of Technology (QUT) in Australia. 

During 2004, alongside his studies, Baazeem worked as a marketing researcher as part of being an intern in Hydraulic City, Jeddah. A year later, he served in the DNA market research group as an assistant marketing strategist.

Baazeem was a sessional academic at QUT and taught on introduction to marketing and consumer behavior courses between 2012 and 2015.

On his return to the Kingdom in 2016, he joined Umm Al-Qura for Development and Construction Co. as an executive marketing consultant, a position he held until 2017.

Baazeem started at KAU in 2010 and held a number of roles there including lecturer in marketing, vice dean of the research and consulting institute, acting chair for the department of human resources management, adviser in the center of creativity and entrepreneurship, and his current position as an assistant professor of marketing, teaching consumer behavior and behavioral economics for master’s degree programs.

In 2016, he co-founded 3Dit, a 3-D printing technology and services group and has been a member of the executive board of Baazeem Trading Co. since 2017. He is also a member of the advisory board of Taif Armed Forces Hospitals.


Experimental farm in Al-Lith looks into future of Saudi Arabian agriculture

Updated 01 February 2026
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Experimental farm in Al-Lith looks into future of Saudi Arabian agriculture

  • Research initiative reflects strategic transformation

JEDDAH: An experimental farm in Saudi Arabia’s Al-Lith Governorate is one of the research initiatives reflecting the strategic transformation taking place in the Kingdom’s agricultural sector.

The farm uses highly efficient, sustainable production models that combine scientific research with commercial application, contributing to strengthening the country’s food security system and the sustainability of water resources.

Located in the Ghumaiqa Center on an area of about 10 hectares, the cutting-edge farm is a testing platform for modern agricultural technologies that tackle the challenge of water scarcity.

The farm includes developed open fields and modern greenhouses, supported by smart irrigation encompassing drip and sprinkler irrigation alongside surface and subsurface technologies.

All the systems operate via smart controls that enable the monitoring of water consumption and ensure improved efficiency, thereby achieving a balance between agricultural production and water conservation.

The farm also uses treated and diluted low-salinity seawater.

It aims to diversify agricultural water sources, reduce reliance on freshwater, and open new horizons for agriculture in coastal and semi-arid environments.

The project represents a promising investment opportunity in the field of smart agriculture, enabling the development of commercially scalable production models, particularly for high-value vegetables and fruits, while reducing operational costs associated with water and energy, enhancing the economic feasibility of future agricultural projects.

In addition, the project contributes to transferring and localizing agricultural expertise, supporting local food supply chains, and creating an attractive environment for agricultural investment.

This aligns with Sustainable Development Goals and enhances the efficiency of the private sector in adopting innovative agricultural solutions.

Yahya bin Abdulrahman Al-Mahabi, the director of the Ministry of Environment, Water and Agriculture office in Al-Lith Governorate, told the Saudi Press Agency that the project represented the future of agriculture in the Kingdom.

He explained that the vision was based on investing in technology, enhancing the return on water per unit, and integrating scientific research with investment opportunities.

Al-Mahabi spoke of the experimental farm as a modern, scalable and replicable model applicable in several regions of the Kingdom, particularly in coastal environments.

Al-Mahabi highlighted the Ministry of Environment, Water and Agriculture’s commitment to supporting distinctive projects that contributed to achieving food security while developing rural areas and enhancing agricultural production efficiency, in line with the objectives of the Kingdom’s Vision 2030.