Gem of history, Diriyah is ‘gateway’ to future of Saudi Arabia

Behind the scenes: The ladies taking a commemorative photo in Diriyah. Diriyah Gate Development Authority’s employees feel a sense of pride, nurturing their county and showcasing its history. (AN photo)
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Updated 21 February 2020
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Gem of history, Diriyah is ‘gateway’ to future of Saudi Arabia

  • Danielle Atkins: ‘If you want to see Vision 2030 in 2020 just come to my office. DGDA really does embody Vision 2030 in 2020’

One of Saudi Arabia’s giga-projects and most beloved sites is the home of the founding fathers, Diriyah. 

In one year, it has played host to Russian President Vladimir Putin, numerous delegates and was the prime location for Formula E, but behind all the glitz and glamour, a team of Saudis are working hard to make it a major tourist destination.

Diriyah Gate Development Authority (DGDA), is going local with its employees — 278 out of 355 are Saudi, with 45 from Diriyah. The employees feel a sense of pride, nurturing their county and showcasing its history.

 

Established in July 2017, the DGDA aims to preserve the culture of Diriyah, celebrate its community, and make it a landmark that celebrates Saudi Arabia. 

 

Considered one of the Kingdom’s most important historical sites and the capital of the first Saudi state, Diriyah is home to the UNESCO World Heritage site of At-Turaif, a mud-brick city that stands as the birthplace of the first Saudi state.

 “Diriyah has a special place in my heart because it’s the home of my forefathers. It’s an honor for me to add to their legacy and to improve upon this cartel of history that is so full of meaning,” said Princess Al-Johara Al-Saud, the DGDA’s branded content and collaboration officer, to Arab News. “I am privileged to be part of a team that’s sole focus is to give Diriyah its proper place as the jewel of the Kingdom.” 

 

FASTFACTS

  • Diriyah Gate Development Authority was established in July 2017 to preserve Diriyah’s culture, celebrate its community and make Diriyah known globally as a landmark that celebrates Saudi culture and history.
  • Diriyah highlights the architectural, diplomatic and artistic legacy of Saudi Arabia.
  • Diriyah is home to the UNESCO World Heritage site of At-Turaif, a mud-brick city that stands as the birthplace of the first Saudi state.

Merging past, present, and future, “Diriyah is the gateway of the future of Saudi Arabia,” said Danielle Atkins, chief of marketing and communications officer at the DGDA. She said that the team were all young and Saudi, and “if you want to see vision 2030 in 2020 just come to my office. The DGDA really does embody Vision 2030 in 2020.”

Al-Johara was one of Atkins’ first hires. “I feel empowered and supported, working alongside so many prominent women in the marketing team,” she said. “We all feel so proud to be contributing to the preservation and promotion of Diriyah, under the umbrella of Vision 2030 and the leadership of Crown Prince Mohammed bin Salman. His mission to enable women in Saudi Arabia has driven us to push forward and to play an instrumental role in making the vision a reality in 2020.”

 The marketing team at DGDA, headed by Atkins, is composed of 31 employees, 18 of whom are women. Atkins’ goal is to empower Saudi women and to have them as confident leaders taking the reins.

 One of the DGDA’s initiatives is its graduate program. Launched in November 2019, 19 people enrolled, 79 percent of whom were females. The students are expected to complete the program by November 2020, with the possibility of joining the DGDA as full-time team members.




Behind the Scenes: the ladies taking a commemorative photo in Diriyah. (AN photo)

 

 Haifa Al-Ruwaished is currently in the graduate program, and being from Diriyah, she says it was an honor to be able to work alongside passionate and enthusiastic members serving both her county and country.

 Jerry Inzerillo, CEO of the DGDA, said: “This is such an inspiring time for Saudi youth, especially women, and we are proud to play our part. We are passionate about giving back to the communities of Diriyah and knew that we needed to start with the talent of tomorrow. The graduates from Diriyah that have become part of the DGDA are already stars and I’m confident they will take important roles in shaping the future of the Kingdom. We are especially proud that a majority of the graduates who have joined are women.” 


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 “As a local from Diriyah, I am honored to join the entity that is tasked with benchmarking my county as the premier culture and lifestyle hub in the heart of Saudi Arabia,” said Munirah Binhalwan, executive assistant to the chief of marketing and communications officer. “Being part of the team that is making history and breaking ground fills my heart with joy, as I am finally honoring my community.” 

 The positive work atmosphere and teamwork amongst the members of the DGDA is setting an example and providing a platform for growth to many of the members.

 “It’s an honor to be a part of the change that’s developing Diriyah as a county. To work hand in hand with everyone. We are learning and experiencing new things that are furthering our knowledge and expertise,” Maram Al-Nemer, media production senior officer at the DGDA, told Arab News. 

 With a goal set to help change the Kingdom’s perception in the world, a quite ambitious goal, Atkins believes her role is to act as a catalyst to “show what a unique and special place this is and also to see the young women in my team become confident leaders. That’s what success looks like for me.” 


US consulate supports Saudi musicians for Jazz in Jeddah Festival

Updated 7 sec ago
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US consulate supports Saudi musicians for Jazz in Jeddah Festival

  • Songs created from inspiring process, say local artists
  • David Malatesta, professional bassist, led the program

JEDDAH: The US Consulate in Jeddah marked a milestone in cultural exchange with the completion of its first English Language Specialist program, “Creative Writing for Musicians and Songwriters,” on Jan. 14.

The program, which combined advanced English-language instruction with professional music training, culminated in a showcase where participants presented versions of their original jazz compositions.

The initiative was funded by the US Department of State’s Bureau of Educational and Cultural Affairs, through its English-language programs, and administered by Georgetown University.

The US partnered with the Call of Culture organization, and the Jazz in Jeddah festival, to support emerging Saudi talent. The program aimed to merge American expertise in storytelling, songwriting, and jazz with the voices of Saudi musicians, and prepare them for international stages.

Stephen Ibelli, head of the Public Diplomacy Section at the consulate, said the initiative “demonstrates how American expertise in education, storytelling, and the creative industries can contribute to Saudi Arabia’s growing cultural sector.

“By partnering with leading Saudi cultural organizations, we are investing in people, creativity, and long-term cultural exchange that strengthen the US–Saudi relationship.”

David Malatesta, an English-language specialist and professional jazz musician who led the program, reflected on his experience with the students.

“I was a bassist and an educator, and what drew me to Saudi Arabia was the chance to make music with Saudi musicians, share ideas, improvise together, and explore jazz as a global language.

“I led the lyrics section of the program, and the students wrote original jazz songs in English. I helped them improvise lyrics and develop creative ideas, combining their creativity with mine.

“We went through the whole process together, using a variety of activities to spark inspiration. I also brought my experience as a linguist and my work with the State Department to the sessions, blending language and musical training.”

He added: “The students were fearless and inventive. They took risks, experimented, and blended Saudi traditions with modern beats. We also explored blues, which is indigenous to the US, and drew parallels with the students’ experiences here.

“The program opened my ears and made me rethink how jazz could integrate with local rhythms and storytelling. It was a two-way process, I learned how to incorporate Saudi scales, rhythms, and traditions into jazz, which is an improvisational language.”

Malatesta highlighted that what stood out most was the students’ sense of rhythm and melody, bringing a fresh, bold voice to jazz. They were open to learning about jazz history while creating their own musical vocabularies.

Non-Western scales, different rhythmic patterns, and storytelling approaches were woven into jazz grooves, creating a dialogue between Western jazz and Saudi tradition, producing music that could only exist in that moment with these artists.

“Looking ahead to the Jazz in Jeddah Festival in April, I hoped audiences would feel the musicians’ curiosity and playfulness, experience jazz as a conversation across cultures, and enjoy the improvisation and connection we created during the program, which will stay with me and the students long after it ended.”

The participants echoed Malatesta’s views on the transformative impact of the program.

Donia Ahed, a university student and singer-songwriter, said: “I joined because my professor recommended it, and I’ve always loved writing songs. The online sessions were really nice, and David was very passionate and patient.

“In the in-person sessions, we learned jazz, blues, and pop, and got guidance on how to structure songs. I created my own song, ‘My Way,’ and also performed a song by another participant. It was amazing working with my teammates, sharing ideas, and being creative together.

“This program helped me improve my writing and musical skills and even sparked a deeper interest in jazz. I can’t wait to perform at the festival in April. I’m excited but a bit nervous, of course.”

Abrar Niyazi, who wrote “Bend Not Break,” described her journey: “Singing has been my passion since I was a kid, but I never thought of writing lyrics. This program gave me the tools to express myself.

“It simplified the process and allowed me to turn my feelings, stories, or imagery into lyrics. It was challenging to put my emotions on paper and focus on them, but with David’s support, I was able to write a heartfelt song.

“It was empowering and taught me that I can improve my skills, write more, and eventually record my own songs. I’m really excited to perform for the first time at the Jazz in Jeddah Festival and to hear audience feedback.”

Loulwa Alshareef, an established singer and songwriter, said “magic” was a way to describe the program. “I’ve been performing since 2014, mostly covers, and writing my own songs was always a struggle.

“David made it easy by helping me connect with my feelings and write simply but meaningfully. I wrote a song about women, and it was an incredible process.

“I now feel inspired to create more original songs and share them at the Jazz in Jeddah festival with other Saudi artists. Opportunities like this, getting mentorship and guidance, help artists step out of their comfort zones and grow.

“I would advise young artists to be themselves, put their ideas out there, and embrace creativity without waiting for perfection.”

Eng. Mohammed Bakhrieba, the founder of Call of Culture, emphasized the program’s historical significance during his opening remarks at the closing ceremony.

“Jazz in Jeddah has roots going back to the late 1950s and 1960s with American artists. This initiative continues that legacy and allows local artists to build on it, creating a bridge between generations and cultures while fostering cross-cultural collaboration,” he said.

The program highlights the growing collaboration between Saudi Arabia and the US in the creative industries, providing young musicians with professional guidance, international exposure, and a platform to contribute to a global musical dialogue.