The hot areas Saudi entrepreneurs should be looking at

Historic AlUla is at the heart of Saudi Arabia’s plans to boost international visitor numbers. (Supplied)
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Updated 09 February 2020
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The hot areas Saudi entrepreneurs should be looking at

  • Kingdom aiming for a 15 percent increase in GDP contribution from SMEs by 2030
  • Over 76.3 percent of young Saudi adults see business prospects within the country

JEDDAH: Saudi Arabia’s economic development program aims to increase the gross domestic product (GDP) contribution of small and medium-sized enterprises (SMEs) from 20 percent at present to 35 percent by 2030.

Along the way, entrepreneurship opportunities will grow across a wide range of sectors, in what is by all accounts a significantly underserved market.

The Kingdom’s youth agree, with 76.3 percent of young adults seeing business prospects improving, according to a 2019 Global Entrepreneurship Monitor report.

In technology alone, venture capital (VC) leaders STV project that annual aggregate investments could expand tenfold from $50 million in 2018 to $500 million in 2025. But what sectors should entrepreneurs be looking at?

Fintech

Riyadh Bank’s launch of a SR100 million ($26.65 million) fund to support Saudi Arabia’s financial technology (fintech) startups in October 2019 shows just how quickly the country has moved to create a cashless economy by 2030.

Key events include the launch of the supporting body Fintech Saudi, the addition of fintech to the commercial register, and the Saudi Arabian Monetary Authority’s creation of a regulatory sandbox for local and international fintech startups to run tests in a supervised live environment.

Those in the space say established players are eager to collaborate with fintech startups to improve financial inclusion.

FlexxPay, a Dubai-based company that provides individuals with advances on their earned salary via deals, is relocating to the Kingdom.

“In (Saudi Arabia), there has been a huge shift over the past 12-18 months, where banks are eager to adopt new technologies and support fintech,” cofounder Michael Truschler said.




Flexxpay founders Charbel Nasr, left, and Michael Truschler. (Supplied)

Health care, life sciences

A fundamental shift is underway as the country of 35 million people moves from public-funded care toward a model that puts patients in charge of their own health.

As Saudi Arabia looks to combat obesity, heart disease and other chronic illnesses, the focus has shifted from hospitals and specialist settings to outpatient clinics. The market is growing at 12 percent a year, and is forecast to hit $160 billion by 2030.

Enterprise gaps exist in diagnostics and delivery, and manufacturing local alternatives to imported medical devices, about 9 percent of the market.

Recent investments indicate the sector’s strength. Medical records app Sihatech has raised $1.33 million, while diagnostics platform Nala won $1 million of funding.

Edtech

Saudi youth spend large amounts of time online in a country where mobile usage and Internet penetration are nearing 100 percent.

Add in the sector’s transition from a traditional teacher-centered approach to a learner-centered focus, and the country’s attraction for educational technology (edtech) startups is apparent: The market is estimated at $237.1 million by 2023.

The Saudi-born Noon Academy, which closed the largest-ever funding round by an edtech startup at $8.6 million last year, has expanded from two tutors and 30 students in 2013 to 1.6 million students in the country. It now expects to grow to 50 million students, partly by expanding into other markets.

Entertainment

The thousands of visitors attending music concerts as well as the first Japanese-themed anime expo testify to the market for entertainment in Saudi Arabia.

The Kingdom believes it can rank among the top 10 global entertainment destinations.

Plans for new entertainment facilities include 149 art galleries, 45 cinemas, 18 theaters, 27 electronic games venues, 16 family entertainment centers and an opera house.

The General Entertainment Authority (GEA) wants to attract investment of SR240 billion from local and global companies, and artists.

“SMEs, entrepreneurs and creative talents mainly fuel entertainment across many fields, hence this segment will benefit from the lion’s share of these investments,” said former GEA CEO, Amr Banaja, said. 

Travel and tourism

Saudi Arabia’s first tourist visas in September 2019 made headlines worldwide. It was only one aspect of a strategy to build 100 million international and domestic overnights annually by 2030, while creating a million jobs and contributing 10 percent to GDP.

The country needs about SR250 billion in new business investment and 500,000 new hotel rooms over the next decade.

Ross McAuley, vice president of marketing at the travel-focused Seera Group, said that travel and tourism is a “key driver and beneficiary” of social change in the Kingdom.

This report is being published by Arab News as a partner of the Middle East Exchange, which was launched by the Mohammed bin Rashid Al Maktoum Global Initiatives and the Bill and Melinda Gates Foundation to reflect the vision of the UAE prime minister and ruler of Dubai to explore the possibility of changing the status of the Arab region.


Motherhood during Ramadan 

Updated 06 March 2026
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Motherhood during Ramadan 

  • Planning ahead, flexibility, and family support helps mothers make it through the holy month 

JEDDAH: For mothers — new, working or stay-at-home, Ramadan comes with its own set of demands as they strive to balance work, house, and children of different age groups, all while fasting. 

As routines shift and energy levels fluctuate, Arab News spoke to mothers on how they manage to keep their world together. 

Elaf Trabulsi, founder and creative at Ctrl C Agency and a full-time employee, is a mother to an 18-month-old daughter. For Trabulsi, Ramadan is “controlled chaos, honestly. It’s my favorite month but it’s also the one that tests every system I’ve built — work, home, health, sleep. There’s something about fasting while managing a full schedule that forces you to be very deliberate about where your energy goes. I’ve come to appreciate that pressure.” 

Planning is a vital strategy during Ramadan, mothers said, because without a clear structure in place, the household ends up in a state of disarray. A lot of decisions have to be made professionally and domestically to hold the house together. 

“I juggle a full-time job alongside the agency, so Ramadan is really about protecting the hours that matter most and being honest about what can wait,” Trabulsi said. 

Baraa Hifni, a physical education teacher at Jeddah Campus International School, echoed similar sentiments. “I rely on planning ahead, distributing household responsibilities, and organizing my children’s time. I also make sure to take some time for myself so that I can stay in a good mood throughout the day. Balance requires calmness and clear priorities,” the mother of two young daughters said. 

Even with a schedule planned, juggling motherhood and work can often be challenging because newborns and toddlers function on their own timeline, and it is the sleep schedule that takes a hit. 

“Ramadan flips your schedule naturally — late gatherings, suhoor, staying up — and then you have a toddler operating on her own timeline regardless. That gap between when you slept and when she’s ready to start her day is where it gets hard. You learn to function on less and find energy where you can,” Trabulsi told Arab News. 

Finding pockets of peace or solitude during Ramadan for worship is also quite difficult for mothers because they cannot set or follow a rigid schedule.

For Hifni, it is usually after the chaos around iftar settles after maghrib prayer “even if it’s just a few minutes to regain my calmness and draw closer to God.”  

For Trabulsi it is “whenever and wherever I can find it … sometimes it’s the quiet after she sleeps, sometimes it’s during the drive home from a gathering.” 

Hana Barakat, an occupational therapist and mompreneur productivity coach, shares similar thoughts. 

“Allow worship to be brief and spread throughout the day. Measure productivity by consistency, not quantity. Accept fluctuating energy from day to day. Recognize that a quieter Ramadan can still be deeply spiritual,” she said.

“Achieving balance — or harmony, as I prefer — does not mean pushing the body to match spiritual intentions but adjusting expectations and practices so that the body supports the experience rather than resists it,” she said. “Realism supports well-being and allows space to experience the month with calm.”

She advises new mothers to reset their expectations by prioritizing recovery and infant care over productivity. For a new mother, this shift can feel especially intense because she is already adapting to life after childbirth — “caring for an infant whose needs are unpredictable.”

Fasting can also influence emotional regulation, particularly when combined with sleep deprivation.

“When hunger combines with lack of sleep and fatigue, the nervous system becomes more sensitive; the crying baby may make mothers feel more overwhelmed than usual,” Barakat said.

“Emotional reactions may occur more quickly, and the mother needs extra effort to calm herself. These are normal physiological responses, not a sign of being an impatient or inadequate mother.”

Barakat outlined several strategies to help new mothers navigate the month with greater ease. Reducing nonessential tasks is not neglect, it preserves the strength needed to move steadily through the month, she said. 

Choosing one meaningful task per day prevents energy from being drained by trying to accomplish everything. Waiting for an uninterrupted stretch may lead to frustration. Brief quiet moments can become restorative spiritual pauses, she added. 

Even a few minutes of true rest can help regulate the nervous system, improving patience and emotional balance. Less complexity in meals, social obligations, and routines leaves more room for spiritual presence.

Meaningful support, Barakat said, must be practical rather than merely verbal, for all mothers. 

Spouses and family members should help by taking responsibility for specific daily tasks, giving mothers uninterrupted time to rest, reducing social expectations placed upon her, and understanding fluctuations in her energy and mood.

“When responsibility is shared, the mother can experience Ramadan with greater calm, ease, and presence,” she said.