SABIC gets a brand boost

A general view shows the SABIC headquarters in Riyadh, Saudi Arabia. (Reuters)
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Updated 23 January 2020

SABIC gets a brand boost

  • SABIC has now entered the list of top 500 global brands

LONDON: Saudi petrochemical giant SABIC has received a boost to its brand value after a new survey saw it jump 9.3 percent to $4.33 billion in 2020, according to the independent brand valuation consultancy, Brand Finance.

“This reflects the growing positive perception of SABIC,” Brand Finance said in a statement.

SABIC has now entered the list of top 500 global brands.

“The strength of our global brand demonstrates our collaborative approach to business and our commitment to maintaining long-term relationships based on trust,” said SABIC CEO Yousef Al-Benyan.

Last year the petrochemicals company launched its first-ever global brand advertising campaign to raise the company’s awareness, understanding, and engagement with global influencers.

Brand Finance utilizes a bespoke methodology to determine a company’s brand value. Factors considered include stakeholder familiarity, satisfaction, and forecasted business performance.


Oil falls below $57 on virus impact and OPEC+ delay

Updated 19 February 2020

Oil falls below $57 on virus impact and OPEC+ delay

  • Contagion ‘is spooking market players,’ analysts say after Asian shares fall and Apple issues warning

LONDON: Oil fell below $57 a barrel on Tuesday, pressured by concerns over the impact on crude demand from the coronavirus outbreak in China and a lack of further action by OPEC and its allies to support the market.

Forecasters including the International Energy Agency (IEA) have cut 2020 oil demand estimates because of the virus. Though new cases in mainland China have dipped, global experts say it is too early to judge if the outbreak is being contained.

Brent crude was down 82 cents at $56.85 a barrel in mid-afternoon trade after rallying in the previous five sessions. US West Texas Intermediate crude fell 70 cents to $51.35.

“Risk aversion has returned to the markets,” said Commerzbank analyst Carsten Fritsch.

“OPEC+ has shown no sign yet of reacting to the virus-related slump in demand by making additional production cuts.”

The virus is having a wider impact on companies and financial markets. Asian shares fell and Wall Street was poised to retreat on Tuesday after Apple said it would miss quarterly revenue guidance owing to weakened demand in China.

“This has spooked market players and triggered a sharp pullback in risk assets,” said Tamas Varga of oil broker PVM.

The IEA last week said that first-quarter oil demand is likely to fall by 435,000 barrels per day (bpd) from the same period last year in the first quarterly decline since the financial crisis in 2009.

The Organization of the Petroleum Exporting Countries (OPEC) and its allies, including Russia, have been considering further production cuts to tighten supply and support prices.

The group, known as OPEC+, has a pact to cut oil output by 1.7 million bpd until the end of March.

The next OPEC+ meeting next month is set to consider an advisory panel’s recommendation to cut supply by a further 600,000 bpd. Talks on holding an earlier meeting in February appear to have made no progress, OPEC sources said.

As well as OPEC+ voluntary curbs, support for prices has come from involuntary losses in Libya, where output has collapsed since Jan. 18 because of a blockade of ports and oilfields.