KFC apologizes for ‘sexist’ Australian ad

Some took to Twitter to label the ad “funny” and said there was no need for KFC to apologize. (File photo: Reuters)
Short Url
Updated 21 January 2020

KFC apologizes for ‘sexist’ Australian ad

  • The ad shows a woman dressed in a short playsuit as she looks at her reflection in the window of a parked car
  • The Zinger Popcorn box ad has so far garnered over 60,000 views

KFC on Tuesday apologized for an advertisement in Australia that shows two boys ogling at a woman's low-cut top, after calls from a local campaign group to boycott the fast-food giant over the ad it called “sexist.”
The 15-second ad, which has been running on television for the past three weeks and is also posted on KFC Australia’s YouTube channel, shows a woman dressed in a short playsuit  as she looks at her reflection in the window of a parked car.
The car’s window then rolls down to show two young boys staring at the woman, before she smiles and says, “Did someone say KFC?“
The Zinger Popcorn box ad has so far garnered over 60,000 views with over 160 dislikes and 700 likes on YouTube.
“We apologize if anyone was offended by our latest commercial. Our intention was not to stereotype women and young boys in a negative light,” a spokesperson for Yum Brands-owned KFC’s South Pacific unit said.
While many viewers did not approve of the ad, some took to Twitter to label the ad “funny” and said there was no need for the company to apologize.
Collective Shout, a group which campaigns against the objectification of women, condemned the ad and said it was a “regression to tired and archaic stereotypes where young women are sexually objectified for male pleasure.”
“Ads like this reinforce the false idea that we can’t expect better from boys. It is another manifestation of the ‘boys will be boys’ trope, hampering our ability to challenge sexist ideas which contribute to harmful behavior toward women and girls,” the group’s spokeswoman, Melinda Liszewski, said.
Last month, exercise bike maker Peloton Interactive Inc. faced heavy criticism for its Christmas advertisement, in which a woman receiving the company’s bike as a gift from her husband was called “sexist” and “dystopian” on social media.
Some said the husband was “controlling” and “manipulative” as buying his wife an exercise bike suggested that she needed to lose weight.
Both ads were criticized nearly a month after they were first published on online media and television.


Keepers, animals keep each other company at Cairo’s shuttered zoo

Updated 03 April 2020

Keepers, animals keep each other company at Cairo’s shuttered zoo

  • The zoo in Giza, across the Nile from central Cairo, is one of the few green spaces in the usually bustling city of 23 million and is often crammed with families
  • Egypt, like other countries, is trying to curb the spread of coronavirus cases by restricting people’s movements

CAIRO: The chimpanzees, lions and hippos of Cairo’s zoo are getting a rare spell of peace and quiet alone with their keepers as a closure caused by the coronavirus outbreak keeps the public away.
The zoo in Giza, across the Nile from central Cairo, is one of the few green spaces in the usually bustling city of 23 million and is often crammed with families seeking diversion from the grind of daily life.
Now keepers do their rounds at the zoo along deserted pathways, feeding animals apples and bananas through the railings of their cages and bringing fresh hay to their enclosures.
Veteran keeper Mohamed Aly holds hands with 12-year-old chimpanzee Jolia in a gesture of friendship, while noting that keepers are careful about cleaning hands between rounds.
“I’ve been here about 25 years,” he said. “(I’ve spent) my whole life with them, they may not speak but they feel everything, and of course all of them are looking for people to play with.”
Egypt, like other countries, is trying to curb the spread of coronavirus cases by restricting people’s movements. It has imposed a night curfew and shut schools, mosques and tourist sites including the pyramids. It has so far confirmed more than 850 cases of the virus, including more than 50 deaths.
The zoo, which has been closed along with others in Egypt since March 18, is sprayed with disinfectant twice a week.

Related