KFC apologizes for ‘sexist’ Australian ad

Some took to Twitter to label the ad “funny” and said there was no need for KFC to apologize. (File photo: Reuters)
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Updated 21 January 2020
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KFC apologizes for ‘sexist’ Australian ad

  • The ad shows a woman dressed in a short playsuit as she looks at her reflection in the window of a parked car
  • The Zinger Popcorn box ad has so far garnered over 60,000 views

KFC on Tuesday apologized for an advertisement in Australia that shows two boys ogling at a woman's low-cut top, after calls from a local campaign group to boycott the fast-food giant over the ad it called “sexist.”
The 15-second ad, which has been running on television for the past three weeks and is also posted on KFC Australia’s YouTube channel, shows a woman dressed in a short playsuit  as she looks at her reflection in the window of a parked car.
The car’s window then rolls down to show two young boys staring at the woman, before she smiles and says, “Did someone say KFC?“
The Zinger Popcorn box ad has so far garnered over 60,000 views with over 160 dislikes and 700 likes on YouTube.
“We apologize if anyone was offended by our latest commercial. Our intention was not to stereotype women and young boys in a negative light,” a spokesperson for Yum Brands-owned KFC’s South Pacific unit said.
While many viewers did not approve of the ad, some took to Twitter to label the ad “funny” and said there was no need for the company to apologize.
Collective Shout, a group which campaigns against the objectification of women, condemned the ad and said it was a “regression to tired and archaic stereotypes where young women are sexually objectified for male pleasure.”
“Ads like this reinforce the false idea that we can’t expect better from boys. It is another manifestation of the ‘boys will be boys’ trope, hampering our ability to challenge sexist ideas which contribute to harmful behavior toward women and girls,” the group’s spokeswoman, Melinda Liszewski, said.
Last month, exercise bike maker Peloton Interactive Inc. faced heavy criticism for its Christmas advertisement, in which a woman receiving the company’s bike as a gift from her husband was called “sexist” and “dystopian” on social media.
Some said the husband was “controlling” and “manipulative” as buying his wife an exercise bike suggested that she needed to lose weight.
Both ads were criticized nearly a month after they were first published on online media and television.


Some Warren Buffett wisdom on his last day leading Berkshire Hathaway

Updated 31 December 2025
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Some Warren Buffett wisdom on his last day leading Berkshire Hathaway

OMAHA, Nebraska: The advice that legendary investor Warren Buffett offered on investing and life over the years helped earn him legions of followers who eagerly read his annual letters and filled an arena in Omaha every year to listen to him at Berkshire Hathaway’s annual meetings.
Buffett’s last day as CEO is Wednesday after six decades of building up the Berkshire conglomerate. He’ll remain chairman, but Greg Abel will take over leadership.
Here’s a collection of some of Buffett’s most famous quotes from over the years:
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“Be fearful when others are greedy, and greedy when others are fearful.”
That’s how Buffett summed up his investing approach of buying out-of-favor stocks and companies when they were selling for less than he estimated they were worth.
He also urged investors to stick with industries they understand that fall within their “circle of competence” and offered this classic maxim: “Rule No. 1: Never lose money. Rule No. 2: Never forget Rule No. 1.”
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“After they first obey all rules, I then want employees to ask themselves whether they are willing to have any contemplated act appear the next day on the front page of their local paper to be read by their spouses, children and friends with the reporting done by an informed and critical reporter.
“If they follow this test, they need not fear my other message to them: Lose money for the firm and I will be understanding; lose a shred of reputation for the firm and I will be ruthless.”
That’s the ethical standard Buffett explained to a Congressional committee in 1991 that he would apply as he cleaned up the Wall Street investment firm Salomon Brothers. He has reiterated the newspaper test many times since over the years.
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“You only find out who is swimming naked when the tide goes out.”
Many companies might do well when times are good and the economy is growing, but Buffett told investors that a crisis always reveals whether businesses are making sound decisions.
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“Who you associate with is just enormously important. Don’t expect that you’ll make every decision right on that. But you are going to have your life progress in the general direction of the people you work with, that you admire, that become your friends.”
Buffett always told young people that they should try to hang out with people who they feel are better than them because that will help improve their lives. He said that’s especially true when choosing a spouse, which might be the most important decision in life.
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“Our unwavering conclusion: never bet against America.”
Buffett has always remained steadfast in his belief in the American capitalist system. He wrote in 2021 that “there has been no incubator for unleashing human potential like America. Despite some severe interruptions, our country’s economic progress has been breathtaking.”