Heba Qadi, Saudi entrepreneur

Heba Qadi
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Updated 21 January 2020
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Heba Qadi, Saudi entrepreneur

  • Qadi started her career at Al-Rajhi Bank from 2007 to 2009 as a relationship manager
  • Qadi is an active writer, and was a columnist for Makkah newspaper for years

Heba Qadi is co-founder and general manager of the Update Idea Generator Co., a Jeddah-based management consulting company founded in 2016.
She has years of experience with the private and public sectors. She was the main speaker at a discussion event in Jeddah on Sunday titled “Writing with Colored Ink,” organized by the Saudi Culture and Art Society.
The discussion was directed by Dr. Iman Ashgar, a member of the society’s board. Qadi discussed writing as a profession and the lines between creativity and realism.
She received her bachelor’s degree in English from Umm Al-Qura University in Makkah. She later obtained her Executive Master of Business Administration from Hult International Business School in the US.
Qadi started her career at Al-Rajhi Bank from 2007 to 2009 as a relationship manager. In 2009, she moved to the National Commercial Bank as a branch manager until 2010. From 2010 to 2012, Qadi was an English teacher at King Abdul Aziz University.
She is an active writer, and was a columnist for Makkah newspaper for years. She is also a life coach and motivational speaker.
Qadi has participated in many conferences, and has spoken at numerous universities such as Effat, Umm Al-Qura, King Abdul Aziz and Al-Battarjee Medical College. She has spoken at TEDx, a local gathering where live TED-like talks and performances are shared with the community, and at CYC, an annual forum that highlights job opportunities for Saudi youth. Her Twitter handle is @HebaKadi.


Where to buy the best Ramadan decorations in Saudi Arabia

Updated 6 sec ago
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Where to buy the best Ramadan decorations in Saudi Arabia

RIYADH: As Ramadan approaches, families across Saudi Arabia prepare to welcome the holy month with enthusiasm as they decorate their homes with beautiful lanterns, vibrant table runners and twinkling lights that blend spirituality with hospitality.

In neighborhoods throughout Riyadh, eager shoppers are on the hunt for decorations that knit together tradition and modern style.

One of the standout spots to shop at in East Riyadh is Flaag, which offers a unique collection of Ramadan decorations.

For residents like Fatima Al-Hajj, decorating is a cherished ritual. “Living in East Riyadh, I thoroughly enjoy shopping at Flaag. With its spacious layout and unique items, it’s conveniently close to home.”

Al-Hajj emphasized the emotional aspect of the preparations: “When our homes reflect the spirit of the season, it fosters a sense of connection among family, guests, and even children experiencing it for the first time.”

Retailers are seeing an increase in demand for decorative items during this special month. Shatha Abdulhalim, a shop owner specializing in seasonal decor, said that Ramadan brings a surge in business.

“People are looking to create the right atmosphere,” she explained while gesturing toward shelves filled with brass lanterns, LED crescent lights, and embroidered table runners.

“Some customers favor traditional pieces that stir up nostalgia, while others lean toward contemporary styles that complement modern homes. We do our best to cater to both preferences.”

Shoppers in major Saudi cities are spoiled for choice. Traditional markets attract those seeking handmade goods, while malls and supermarkets provide convenient, ready-made decorations.

In Jeddah, artisan stalls in historic districts remain hotspots for those after distinctive designs.

Layla Bukhari recently acquired hand-painted lanterns and patterned table runners, describing her experience as both culturally enriching and practical. 

“Wandering through these markets immerses you in the spirit of Ramadan even before it begins,” she said, adding that the decorations tell stories of tradition and craftsmanship.

Supermarkets across the Kingdom are also offering seasonal displays, showcasing lanterns, banners, tableware, and lighting.

People observing Ramadan in the Kingdom say that decorating homes carries deeper significance than mere aesthetics.

According to family matriarch Mawia Al-Hazmi, the practice is a way to prepare for a month filled with reflection, generosity, and unity.

“I like to mix it up,” she said. “Some decorations are from local stores, some I order online, you know, some pieces we reuse every year.

“For us, decorating is part of getting into the Ramadan mood. When the house feels ready and prepared, it just feels special.

“Guests feel welcomed, and the kids begin to understand why this month matters.

“It really brings everyone closer, and it builds that sense of excitement and togetherness as a family.”

In the Sharqiyah region, a shop called My Flowers Service provides unique entrance decor for Ramadan, featuring oversized beads, lanterns, and crescents.

They offer rental options, allowing clients to enjoy festive decorations without the hassle of storage year-round.

As homes throughout Saudi Arabia gleam with new lights and thoughtfully arranged decor, these preparations signify the arrival of a month woven with tradition, family bonds, and spiritual reflection.

Amira Amireh on TikTok shared her creative twist on Ramadan decorations: “I take lanterns and make them float in the air, creating a magical atmosphere that my child adores.”

Inspired by Halloween decorations, she repurposed mounting strips to hang mini lanterns easily.

“These battery-operated lanterns from Amazon look stunning in the morning but truly shine at night.

“With clear fishing wire, they become practically invisible, and the flickering light adds a lovely, realistic touch.”

In Saudi Arabia, the preparations for Ramadan represent a rich tapestry of creativity, tradition, and community spirit, imbuing both the process and the aesthetic result with meaning.

There is also a Saudi-based app called Mila that allows clients to order Ramadan decorations for their events with ease, making it a convenient alternative to visiting stores in person, especially for those with busy schedules.

The app offers a variety of categories, including a Ramadan decoration package titled Ramadan Reception Styling.

This option features fully curated reception corners, golden lanterns, elegant floral arrangements and warm ambient lighting, creating a refined and welcoming atmosphere for gatherings throughout the holy month.