McDonald’s has become the first company in the MENA region to use a Snapchat Lens for a recruitment campaign. Launching during the month of October, and targeting Saudi nationals, the aim of the campaign was to fill more than 850 positions across multiple roles including manager trainees, guest experience leaders, baristas, accountants, administration coordinators, HR specialists, delivery drivers and service crew.
The campaign was a huge success and received in excess of 42,000 responses, smashing its expected goal of 10,000 applications.
The quick service restaurant chain wanted to appeal to potential team members in the Kingdom and make it easy for them to submit their applications.
To kick off the “Snaplication” campaign, McDonald’s distributed a Lens Snapcode to 10 influencers in the Kingdom who started posting Snaps to their story. Shortly thereafter, the Lens ran nationally and the Snapcode was printed across multiple touchpoints in stores (tray mats, banners, etc.) to encourage visitors to unlock the Lens and apply.
Prince Majed bin Fahad Al-Saud, executive director of HR at Riyadh International Catering Corporation, developmental licensee of McDonald’s restaurants in the central, eastern and northern regions of Saudi Arabia, said: “McDonald’s Saudi Arabia has always been a pioneer when it comes to the ease and convenience of recruitment of local talents. Our latest initiative utilizes Snapchat to allow job seekers to apply to McDonald’s in a fun, simple and innovative way at the comfort of their homes.”
Mohamed Alireza, deputy general manager of Reza Food Services Limited, McDonald’s western and southern regions, said: “We wanted to appeal to young job seekers in the Kingdom by offering them a fun and simple way to apply to McDonald’s.”
McDonald’s recruitment campaign on Snapchat smashes goals
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McDonald’s recruitment campaign on Snapchat smashes goals
Sulaiman Al-Rajhi Endowment projects worth SR8bn launched in Makkah
Sulaiman Al-Rajhi Real Estate Company has announced the launch of several real estate projects belonging to the Sulaiman Al-Rajhi Endowment system in Makkah, with a total investment exceeding SR8 billion ($2.1 billion). These projects include commercial, residential, and hospitality developments, as well as strategic land plots, as part of the company’s commitment to supporting the Kingdom’s real estate sector and enhancing the quality of life in the holy city.
The announcement was made during a field tour by a delegation of high-level officials including Saleh Al-Rasheed, CEO of the Royal Commission for Makkah City and Holy Sites; Ihsan Bafakih, chairman of the board of directors of Sulaiman bin Abdulaziz Al-Rajhi Holding Company; Haitham Al-Fayez, chairman of Sulaiman Al-Rajhi Real Estate Company and CEO of Sulaiman Al-Rajhi Holding Company; Moath Al-Mukhudub, managing director and CEO of Sulaiman Al-Rajhi Real Estate Company; and Anas Mansour Abadi, CEO of real estate at Sulaiman Al-Rajhi Holding Company and representative of the Sulaiman Al-Rajhi Endowment, alongside members of the board of directors of both the holding and real estate companies and the executive team.
The tour included the launch of the Tilal Towers project, with an investment value of SR2 billion, featuring more than 2,500 hotel rooms, strengthening the hospitality sector in Makkah.
The delegation also visited the Tilal Village project, valued at SR2.8 billion. It is one of the prominent qualitative projects within the hospitality ecosystem in Makkah.
Furthermore, the visit covered the residential buildings within Tilal Village, comprising 828 units, with an investment of SR800 million. The delegation inspected the specialized hospital, medical complex housing, and the office and commercial plazas.
During the tour, a contract was signed for the Al-Rajhi Center project, valued at SR250 million, as part of a comprehensive rehabilitation plan.
The inspection also included the Al-Ukayshiyyah land, spanning 4 million square meters, and the Al-Ghazzawi project land, valued at SR250 million.
The tour concluded with prayers at the Aisha Al-Rajhi Mosque, the second-largest mosque in Makkah after the Grand Mosque, with a capacity for 50,000 worshippers.
This visit underscores the importance of these investments, which represent a clear direction toward enhancing the management of the endowment’s assets through diversification, redevelopment, and strategic expansion, in line with the development goals of the Makkah city and Saudi Vision 2030.
Sulaiman Al-Rajhi Real Estate, a subsidiary of Sulaiman bin Abdulaziz Al-Rajhi Holding Company, continues to provide innovative solutions to elevate the real estate sector to international standards.
