MBC hires Marc Antoine d’Halluin as new CEO

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“ElDiva” is MBC’s first-ever original production. (Supplied)
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Marc Antoine d’Halluin is tipped to drive growth at MBC. (Supplied)
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Updated 10 December 2019
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MBC hires Marc Antoine d’Halluin as new CEO

  • Appointment comes as Saudi-owned broadcaster launches video-on-demand “Shahid” platform

LONDON: Saudi-owned broadcaster MBC has hired Marc Antoine d’Halluin as its new CEO following the departure of veteran broadcaster Sam Barnett.

MBC founder Waleed Al-Ibrahim said his new CEO would drive forward the company’s five-year growth plan announced last year and which has a heavy emphasis on developing video on demand (VOD) content.

D’Halluin started his career at Sony Pictures Entertainment and prior to joining MBC Group was the chairman of the Luxembourg-based M7 Group, which operates satellite pay TV in Holland, Belgium, Austria, the Czech Republic, Slovakia, Hungary and Romania. M7 Group was recently sold to Vivendi’s Canal+ Group.

Regional broadcasters including MBC are facing increasing competition from new arrivals to the region in the rapidly growing video on demand sector, dominated by Netflix and Amazon.

In response, MBC Group is ramping up investment in its own Arabic-language VOD platform while also targeting the Arab-speaking diaspora.

FASTFACT

MBC was the first private free-to-air Arab satellite TV channel.

Subscription video on demand is expected to more than double in the Middle East and North Africa between 2018 and 2024, according to Digital TV Research. 

Last month, MBC’s VOD platform, known as “Shahid” announced the launch of its first-ever original production. Titled “ElDiva,” the drama series stars Cyrine Abdel Nour in the lead role, alongside actor Yacob Alfarhan, and the Egyptian folk singer and actress, Bosy. 

“MBC was the first major media company in the region to launch a VOD platform,” said Shahid managing director Johannes Larcher at the time of the launch

“Nearly all the international giants of entertainment have turned or are turning their attention to this type of ‘digital first’ content.”

MBC Group originally launched in London in 1991 as the first private free-to-air Arab satellite TV channel and moved to Dubai in 2002. Today it includes a number of leading channels that include the 24-hour Arabic news channel Al Arabiya.


WEF report spotlights real-world AI adoption across industries

Updated 19 January 2026
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WEF report spotlights real-world AI adoption across industries

DUBAI: A new report by the World Economic Forum, released Monday, highlights companies across more than 30 countries and 20 industries that are using artificial intelligence to deliver real-world impact.

Developed in partnership with Accenture, “Proof over Promise: Insights on Real-World AI Adoption from 2025 MINDS Organizations” draws on insights from two cohorts of MINDS (Meaningful, Intelligent, Novel, Deployable Solutions), a WEF initiative focused on AI solutions that have moved beyond pilot phases to deliver measurable performance gains.

As part of its AI Global Alliance, the WEF launched the MINDS program in 2025, announcing its first cohort that year and a second cohort this week. Cohorts are selected through an evaluation process led by the WEF’s Impact Council — an independent group of experts — with applications open to public- and private-sector organizations across industries.

The report found a widening gap between organizations that have successfully scaled AI and those still struggling, while underscoring how this divide can be bridged through real-world case studies.

Based on these case studies and interviews with selected MINDS organizations, the report identified five key insights distinguishing successful AI adopters from others.

It found that leading organizations are moving away from isolated, tactical uses of AI and instead embedding it as a strategic, enterprise-wide capability.

The second insight centers on people, with AI increasingly designed to complement human expertise through closer collaboration, rather than replace it.

The other insights focus on the systems needed to scale AI effectively, including strengthening data foundations and strategic data sources, as well as moving away from fragmented technologies toward unified AI platforms.

Lastly, the report underscores the need for responsible AI, with organizations strengthening governance, safeguards and human oversight as automated decision-making becomes more widespread.

Stephan Mergenthaler, managing director and chief technology officer at the WEF, said: “AI offers extraordinary potential, yet many organizations remain unsure about how to realize it.

“The selected use cases show what is possible when ambition is translated into operational transformation and our new report provides a practical guide to help others follow the path these leaders have set.”

Among the examples cited in the report is a pilot led by the Saudi Ministry of Health in partnership with AmplifAI, which used AI-enabled thermal imaging to support early detection of diabetic foot conditions.

The initiative reduced clinician time by up to 90 percent, cut treatment costs by as much as 80 percent, and delivered a 10 time increase in screening capacity. Following clinical trials, the solution has been approved by regulatory authorities in Saudi Arabia, the UAE and Bahrain.

The report also points to work by Fujitsu, which deployed AI across its supply chain to improve inventory management. The rollout helped cut inventory-related costs by $15 million, reduce excess stock by $20 million and halve operational headcount.

In India, Tech Mahindra scaled multilingual large language models capable of handling 3.8 million monthly queries with 92 percent accuracy, enabling more inclusive access to digital services across markets in the Global South.

“Trusted, advanced AI can transform businesses, but it requires organizing data and processes to achieve the best of technology and — this is key — it also requires human ingenuity to maximize returns on AI investments,” said Manish Sharma, chief strategy and services officer at Accenture.