Honor is pioneering the future of smartphone user experience through cutting-edge AI integration into its flagship models. The company’s latest, Magic6 Pro, serves as a testament to Honor’s AI-driven innovation, with various industry-first applications of this revolutionary new technology.

The very concept of how consumers interact with their smartphones is rapidly evolving, with more nuanced and meaningful interactions becoming the norm. Recognizing the transformative power of AI, Honor has taken great strides to integrate this technology into its smartphone ecosystem, delivering a visionary user experience in the global markets, including the Middle East and Africa.

Honor’s vision to revolutionize AI in smartphones is no easy feat, yet the company has already made significant steps in this field, and continues to explore and test new limits with each new product lifecycle. Honor attributes this rapid evolution by adopting a four-layer AI strategy, with each layer designed to maximize the potential of AI in smartphones. Through this strategy, Honor aims to unify different devices under a single AI-powered ecosystem, thus enabling seamless connectivity and resource allocation no matter what device is being used. By reimagining the smartphone operating system with the introduction of MagicOS 8.0, Honor aims to create a more intuitive system that is tailored to individual preferences and use, so that every device experience is unique to its user.

With extraordinary advancements in photography capabilities, display quality, performance, and user experience, the Honor Magic6 Pro again sets a new industry benchmark and delivers an unparalleled flagship smartphone experience.

The Magic6 Pro’s upgraded AI Falcon camera system is now backed by powerful AI algorithms, which help users to capture photographs with intricate details. Compared to the Magic5 Pro, the Magic6 Pro brings with it several new innovations to the AI Motion Sensing algorithm, pioneered by refinements from Honor’s R&D team. While the previous version of this tech relied on only 270,000 images to train for detecting actions such as jumping, walking, and running, the upgraded version uses a dataset of nearly 8 million images across 10 different scenarios, resulting in much smarter AI capabilities.

To help improve user sleep patterns, the phone’s Circadian Night Display leverages AI to adapt to each user’s nighttime usage and adjust color temperature accordingly.

By far the greatest example of AI innovation comes from the Magic6 Pro’s MagicOS 8.0, which harnesses AI in a multitude of unique ways. Magic Portal for example, utilizes AI to understand and comprehend user messages and behaviors, and recommend a system app accordingly. A simple drag of a message from a chat can lead to directions for a nearby coffee shop, or quickly add a future meeting to your calendar. For privacy and security, the AI Privacy Call 3.0 feature helps to minimize sound leakage by leveraging the power of AI and directional sound technology, so that phone calls can be made without worrying about the call being heard by people around you, especially in an elevator or car.

Honor Magic6 Pro is available for purchase in Black and Epi Green for SR3,999 ($1,066). Upon purchase, consumers will get free gifts worth SR2,158 including Honor Watch GS 3, Honor Care+ and more. Consumers can get the Magic6 Pro through the Honor Experience Store, Honor’s online store, Jarir Bookstore, eXtra, stc, Zain, LuLu, Amazon, Noon and other stores.

The inaugural edition of SaudiFood Manufacturing, the first dedicated F&B manufacturing event in the Kingdom spanning processing, packaging and ingredients, will be the launchpad for the industry to take its place at the heart of Saudi Arabia’s economic transformation. Following the highly successful launch of The Saudi Food Show, the largest food event in the Kingdom, organizers KAOUN International and dmg events, recently unveiled highlights of the much-anticipated SaudiFood Manufacturing event, taking place at Riyadh Front from April 30-May 2, under the patronage of Minister of Industry and Mineral Resources Bandar bin Ibrahim Al-Khorayef.

Underpinning the fast-growing F&B market in Saudi Arabia — currently worth around $60 billion and growing at four percent per year, the Saudi F&B manufacturing industry is on the cusp of a step change in its growth and importance within the nation’s economy.

Trixie LohMirmand, CEO of KAOUN International, said: “The launch of SaudiFood Manufacturing coincides with a pivotal moment in the F&B manufacturing industry, both in Saudi Arabia and globally. To achieve the ambitious goals of Vision 2030, the Saudi government is focusing on diversifying the nation’s industrial base, while enhancing the security and resilience of food systems, encouraging investments in F&B manufacturing to establish the Kingdom as a prominent global F&B hub. Concurrently, rapid technological advancements are revolutionizing the industry by enhancing efficiency, quality, and safety while reducing costs.

“The inaugural edition of SaudiFood Manufacturing will provide participants with valuable insights into these market dynamics, showcasing how leading global players are addressing them and how businesses can effectively leverage these trends.”

One of the key forces driving Saudi Arabia’s industrial transformation, and creating an attractive environment for inward investment and innovation, is the Saudi Authority for Industrial Cities and Technology Zones, known as MODON — the strategic partner for the launch edition.

Ali Alomeir, VP of business development at MODON, said: “After the success of the first edition of The Saudi Food Show last year, the first edition of the SaudiFood Manufacturing Show 2024 also comes with a strategic partnership with MODON, reflecting MODON’s pivotal role in achieving the goals of the National Strategy for Industry, and Saudi Vision 2030, to achieve food security and effectively contribute to diversifying the national economy.”

For professionals in F&B manufacturing, spanning processing, packaging, ingredients, supply chain solutions, and control and automation, the SaudiFood Manufacturing Show offers a strategic platform abundant with opportunities to discover tailored solutions for their businesses.

The SaudiFood Manufacturing exhibition will convene more than 400 global brands from 35 countries for the first time in the Kingdom, including industry powerhouses AMC, Anasia, Apical, Brenntag, Buhler Chemco FSL, CGS, Clextral, Cybernetik Technologies, IFFCO, Kanoo Machinery, Multivac, Novonesis, Senovia and many others.

“Saudi Arabia’s food market is a growing arena full of opportunities for innovation and fruitful collaboration. Al-Azzaz, now being Brenntag BSP Nutrition, is attending the inaugural SaudiFood Manufacturing exhibition in Riyadh with a deep commitment to developing solid relationships. Cementing our dedication to driving innovation and growth within Saudi Arabia’s food sector, we are pleased to announce our investment and upcoming launch of Brenntag’s new Innovation and Application Center, which will open in Riyadh in 2024. This center will serve as a lighthouse of innovation, highlighting Brenntag Specialties’ investment and unwavering belief in how important it is for us to be close to our customers,” said Brenntag Nutrition-EMEA President Frank Haven.

Under the theme “Building the Food Manufacturing Ecosystem of the Future,” more than 50 international experts, thought-leaders, and policymakers are already confirmed to speak at the first Food Forward Summit — many of them for the first time in Saudi Arabia. 

These include: Dr. Flavia Fayet-Moore, space nutritionist and CEO of FOODiQ; Ross Dawson, global leading futurist, entrepreneur and bestselling author; Bugge Holm Hansen, senior futurist and head of innovation and technology, Copenhagen Institute for Futures Studies; George Peppou, founder and CEO of Vow; Richard Dillon, CEO of Ivy Farms Technologies; Luke Tay, founder of Cornucopia FutureScapes; Dr. Ahmed El-Sohemy, professor, University of Toronto and founder and chief science officer, Nutrigenomix Inc.; and many more.