TheFace: Princess Abeer S. Al-Saud, pioneer in international development and peacebuilding

Image for Princess Abeer S Alsaud with her grandfather Prince Meshari bin Saud Farharn Al Saud. (AN photo by Ziyad Alarfaj)
Updated 22 November 2019
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TheFace: Princess Abeer S. Al-Saud, pioneer in international development and peacebuilding

  • Princess Abeer is the founder and chairwoman of Talga, an NGO, a think tank and bookstore specializing in development books
  • She spearheaded a peace-building unit in Saudi Arabia by training more than 80 Saudi professionals from 16 ministries

I was raised in a family that encourages intellectual pursuit and a love for culture and arts. Most notably, I have a very close relationship with my grandfather, Prince Meshari bin Saud bin Nasser bin Farhan Al-Saud, who is one of the most influential people in my life.

Ever since I was a child, I spent a lot of time listening attentively to the stories my grandfather passionately recounted. He mostly spoke about the history and ancient glory of Diriyah, the hometown of my ancestors and his birthplace, Saudi Arabia.

To my grandfather, our history, identity and culture are our most valuable treasures. The regular intergenerational dialogue between us made me recognize the importance of appreciating the past while at the same time looking forward to the future and also understand the importance of adapting to modernity instead of adopting it, and this, in my opinion, is what makes the Kingdom’s approach to modernity and the future unique.

My close relationship with my grandfather planted the seeds to my never-ending pursuit of knowledge in a wide range of topics. I was always fascinated by one of his personal endeavors in life, which led him to have a very profound and rare collection of letters, pictures and books in his personal archives.

After graduating from high school, I took a gap year to explore and pursue my passions and took a journey of self-discovery to Southeast Asia.

While touring the Mekong Delta from Saigon to the remote island of Phu Quoc, I witnessed true poverty in floating villages. However, where there was poverty, there were also vast untouched opportunities — the local villagers were unknowingly entrepreneurs; they were skilled craftsmen building handicrafts and the region was abundant with untapped resources and inactivated industries.

With proper training, a system would be established and the villagers could catalyze economic growth by exporting products and beautifying local services. I understood that poverty is not the only challenge standing in the face of progress and socioeconomic improvement, but one of many related problems.

My visit to Vietnam catalyzed my interest in sustainable development. I became interested in creating innovative, culturally relevant sustainable solutions. At first, I wanted to understand how to create sustainable socioeconomic growth, how public-private partnerships worked and how multilaterals impact the developing world. I had a lot of questions but few answers.

I came to understand that poverty, lack of financial support and minimal adequate mentorship stand in the way of progression. In developed countries, consumerism that is not balanced with production prevents sustainable progress. Achieving truly sustainable socioeconomic progress anywhere is more complex than applying small projects or initiatives. Our shared efforts to bring good to our societies and contribute to development is best achieved through a system of moral responsibility, which I believe is the building block for anything that is truly sustainable. 

To apply a comprehensive model for sustainable goals we must adopt moral responsibility as the main infrastructure, apply an integrated approach and promote inclusive communities.  

An integrated approach that covers development aspects with all its dimensions — from social needs and cultural beliefs to moral conceptions and modern-day demands — is essential for harvesting a fertile soil. This will ensure that our objectives, which will be achieved by establishing positively inclusive communities, will thrive and bloom as long as the essential elements were present when the seeds were planted.

I have a bachelor’s degree in life sciences with a focus on Neuroaesthetics from a joined program from Al-Faisal University/University College London (UCL).

My undergraduate work is why my interests are combined with aesthetics, literature, architecture and art. I collect Indochina art.

I am also currently a part-time master’s student at SOAS studying international development.

Aside from academia, I love sailing and horses.

I am currently a Gulf Cooperation Council (GCC) seconded peace-building advisor to Ambassador Mohammed Al-Jaber. I have been working on peace-building since 2016 at the GCC Secretariat. I have been the technical lead for the GCC-UK Manama Summit and was a member of the communique drafting committee. I also managed technical bilateral relations with European countries and was the lead on the GCC-UK Strategic Partnership, working on all areas of cooperation from security and defence, to trade and investment, cultures and art, where during my posting I successfully created an ecosystem for proper usage of development funds in the GCC region by encouraging the participation and adherence to international benchmarks of development. I also endorsed the UN Security Council’s “Call of Action to End Modern Slavery,” which Saudi Arabia is among the few countries to have endorsed.

As part of my current job as a peace-building policy and advocacy lead, I spearheaded and led a nationwide stabilization initiative that aims to establish the ecosystem of this field to Saudi civil servants at a national level through building the capacities of more than 80 local development professionals from 16 ministries. Seventy percent of the participants were youths and 40 percent were women — achieving UN Security Council Resolution 1325 and the Women, Peace and Security Agenda. This is done through educational workshops with development agencies like the US Agency for International Development, the UK’s Department for International Development, Germany’s Gesellschaft für Internationale Zusammenarbeit, the UN Development Programme and Japan International Cooperation Agency.

So far I planned and executed two intensive, five-day Saudi-US workshops on stabilization and a three-day intensive Saudi-UK workshop on peace-building that was attended by more than 80 people from within 16 ministries across Saudi Arabia. In addition, I have delivered a training of trainers deep-dive workshop on stabilization with the US and the UK, where a key Saudi cadre was selected to train Saudis in the future, hence localizing and sustaining the knowledge.

I am also a member of the C2 and W20 2020 drafting committee and actively involved in the civil society sector. 

Aside from professional work, and driven by the desire to make communities, countries and environments better, I founded Talga. It is a non-governmental organization, a creative think tank and an independent bookstore specializing in development. Talga is the local name for the resilient Fiscus Vasta tree located in the Emirate of Asir region. It lived for more than 1,500 years under harsh conditions, representing one of our main values: To encourage our community to thrive and not merely survive. Its objective is to create a platform for development where different programs are designed to encourage the vibrant Saudi youth to take on impactful initiatives in their communities, planting seeds of fruitful gardens. We also have the ambition to serve the ecosystem of the third sector in the Kingdom. This is done by partnerships and improving the performance of the already existing providers and introducing a new innovative and integrated approach to development.

In my work, and through Talga, we aspire to maximize our contributions to achieving sustainable impact and address the growing complex challenges we face by encouraging philanthropies, NGOs, corporations and governments to bridge the wide gap between innovation experts and thinkers, to achieve practical solutions. Imagine how much more would be achieved if the enormous potential was unlocked and if each one of us acted now upon our diverse personal interests. Yes, we will face challenges, but Saudis’ resilience towards betterment always prevails, and with that, I want to quote Crown Prince Mohammed bin Salman: “The young Saudis’ ambition is like Mount Twaiq, and it’s unbreakable unless it’s leveled to the ground.”

I want to emphasize the importance of the butterfly effect and aspiring to do an impactful initiative regardless of the number of people you will reach. Changing the life of one person has a ripple effect on impacting the world.

I want to conclude with a Qu’ranic verse that reads: “That man can have nothing but what he strives for; That (the fruit of) his striving will soon come in sight.” (verses 39 and 40 from Surat An-Najm).
 


Saudi king, crown prince offer condolences to Thai king over victims of floods and landslides

Updated 01 September 2024
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Saudi king, crown prince offer condolences to Thai king over victims of floods and landslides

RIYADH: Saudi Arabia’s King Salman and Crown Prince Mohammed bin Salman sent condolences to King Maha Vajiralongkorn of Thailand over the victims of floods and landslides in various areas of the Southeast Asian nation.

Heavy rainfall since August 16 caused widespread havoc across the kingdom, leaving at least 22 people dead and 20 injured, including 13 due to a landslide in Phuket island, according to the United Nation's Relief Web news site.

The report said at least 30,000 people have been affected by floods across five provinces, including Chiang Rai, Sukhothai and Prae in northern Thailand.


PIF’s gaming entity aims to become a global games leader by 2030

Updated 01 September 2024
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PIF’s gaming entity aims to become a global games leader by 2030

  • Savvy’s CEO Brian Ward sheds light on company’s achievements, future plans

RIYADH: The CEO of Savvy Gaming Group recently detailed the latest progress from its 2023 annual report and highlighted key areas of expansion in 2025.

Brian Ward told Arab News: “2025 is going to be a very exciting year for Savvy.

“First of all, on the esports side, we have the inaugural Olympic Esports Games here in Riyadh, sometime later in the second half of the year. So, a huge tournament, the first official addition to the Olympic movement since the Winter Games in 1928,” he explained.

“On the game development and publishing side, we expect to be able to announce another major investment or acquisition, hopefully in a top team or publisher that can bring another great game to our portfolio,” he said.

HIGHLIGHTS

• The company emphasized its mission and commitment to transparency through the publication of its first inaugural annual report providing key resources for understanding Savvy’s trajectory in the gaming sector.

• On creating jobs, Ward said that the team has now doubled in size within the last year.

Savvy is one of the entities responsible for positioning the Kingdom as a major global hub for the games industry, with a mission to become a world leader by 2030.

Since its launch in September 2022 by Crown Prince Mohammed bin Salman, also the chairman of the board of Savvy Games Group, the PIF-owned company has expanded its assets on multiple fronts from human capital, acquisitions, game development, and investment.

Brian Ward, Savvy Gaming Group CEO

“I think we’ll see a lot more collaboration amongst all the stakeholders in the Kingdom toward creating great incentives to attract foreign investment and to bring jobs to Saudi Arabia, as well as training and development programs actually kicking off to help develop skills for Saudis,” Ward said.

According to the 2023 annual report published by Savvy, there are more than 21 million self-identified game players in Saudi Arabia — 70 percent of the population — with over 48 percent of these players being women.

The company emphasized its mission and commitment to transparency through the publication of its first inaugural annual report providing key resources for understanding Savvy’s trajectory in the gaming sector.

On the game development and publishing side, we expect to be able to announce another major investment or acquisition, hopefully in a top team or publisher that can bring another great game to our portfolio.

Brian Ward, Savvy Gaming Group CEO

One of the major central themes of the report is Savvy’s role in delivering Saudi Arabia’s National Gaming and Esports Strategy.

In a statement released by Savvy, the CEO said: “2023 was a transformative year for Savvy. Our investments and initiatives have expanded our global footprint and contributed to exciting developments within the Kingdom of Saudi Arabia, and added significant shareholder value.

“I would like to extend my gratitude to our chairman for his wise counsel and leadership and our shareholder, the PIF, for their unwavering support and guidance.”

The annual report detailed how 2023 marked a major year of investment for Savvy, with the largest transaction being a $4.9 billion acquisition of Scopely, the rebranding of Savvy Games Studios to Steer Studios, and the launch of “MONOPOLY GO!”

On creating jobs, Ward said that the team has now doubled in size within the last year. Savy’s workforce now has over 3,500 employees across 22 countries with an emphasis on hiring people in key areas such as finance, strategy, legal, human resources, and communications.

When asked how Savvy aims to contribute to the Kingdom’s growing gaming sector, Ward said they are executing on three fronts: games development and publishing investment worldwide, esports development, and then Saudi Arabian ecosystem-building.

“On the KSA ecosystem-building front, our main mission, as we see it, is to help coalesce and drive further collaboration amongst local stakeholders to ensure that we have the right incentives, packages to attract foreign investment and jobs, training and development programs, coming to fruition to give Saudis the right skills to fill those jobs,” he explained.

Ward highlighted how Savvy’s local studio is doing “extremely well,” adding that “there’s about 85 or 90 people in that studio now. They’re in development of two mobile games, one of which is in soft launch and, hoping to kick off a console project with an important, local third party.”

Speaking on the recent New Global Sports Conference, Ward said it was very successful.

“We were remarking that I don’t think any of us had seen that number of senior executives from the games industry all in one place in many, many years, so super well-attended from that point.”

 


Al-Jouf: A fruitful fusion of local and global fruit production

Updated 31 August 2024
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Al-Jouf: A fruitful fusion of local and global fruit production

  • “The Ministry of Environment, Water, and Agriculture champions cultivating specific fruit varieties through the Sustainable Agricultural Rural Development Program”

RIYADH: Every year, farmers in the region of Al-Jouf harvest fruits from more than two million trees, contributing to Al-Jouf’s reputation as the “fruit basket” of the Kingdom, according to a recent Saudi Press Agency report.

The SPA stated that the fruits of Al-Jouf are “known for their exceptional quality and taste.”

The fruit farms are also one of Al-Jouf’s major tourist attractions. (SPA)

According to the National Center for the Prevention and Control of Plant Pests and Animal Diseases statistics, the region — known for its fertile soil — is home to more than 1.3 million fruit trees, as well as 816,000 palm trees.

The farms yield over 170,000 tons of fruit annually, which is sold at both local and international markets.

FASTFACT

According to the National Center for the Prevention and Control of Plant Pests and Animal Diseases statistics, the region is home to more than 1.3 million fruit trees, as well as 816,000 palm trees.

“This supply contributes to the Kingdom’s food security, supports farmers and producers, and provides consumers with high-quality natural products,” the SPA report said.

The farms yield over 170,000 tons of fruit annually, which is sold at both local and international markets. (SPA)

Fruit harvesting takes place year-round, peaking between May and December. Fruits produced in Al-Jouf include figs, grapes, peaches, apricots, lemons, oranges, tangerines, apples, pears, watermelons, plums, nectarines, pomegranates, and various berries, thanks to its favorable environmental conditions and access to fresh water in Tabarjal Governorate. Pistachios and almonds are also grown in the region.

Embracing tropical and global varieties

Their success in cultivating tropical and non-native fruits in Al-Jouf has encouraged farmers to experiment with imported crops, including passion fruits and pineapples. Trees native to Al-Jouf are also in demand overseas and are regularly exported for processing industries.

Fruit harvesting takes place year-round, peaking between May and December. (SPA)

“The Ministry of Environment, Water, and Agriculture champions cultivating specific fruit varieties through the Sustainable Agricultural Rural Development Program,” the SPA noted. “Additionally, associations and government bodies offer training programs for farmers and entrepreneurs in agricultural production, fruit cultivation, and processing industries.”

The fruit farms are also one of Al-Jouf’s major tourist attractions, the SPA said, along with, “the region’s natural beauty, moderate weather, and historical sites.”

 


Who’s Who: Andrew Pearcey, chief executive officer of the World Defense Show

Andrew Pearcey
Updated 31 August 2024
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Who’s Who: Andrew Pearcey, chief executive officer of the World Defense Show

Andrew Pearcey is CEO of the World Defense Show, a large-scale biennial defense exhibition in Riyadh, held under the patronage of King Salman and founded by the General Authority of Military Industries under the leadership of Ahmad Al-Ohali.

Responsible for the show’s overall organization and working closely with GAMI, Pearcey led the team through two highly successful events and has ambitious plans for the third.

As CEO, Pearcey oversees a permanent multicultural, multidisciplinary team of 70 in the Riyadh head office, which expands to nearly 150 in the run-up to and during the event. Through careful selection and nurturing, he has ensured a strong and growing level of Saudization within the team and implements a robust talent development program throughout the organization.

This role builds on a 25-year career as a strategic and commercial professional, holding challenging positions in events, advertising, brand management and sponsorship, with brands ranging from telecoms to food and beverage.

Pearcey began his career in advertising, working at various agencies before joining the UK mobile operator Orange, where he managed high-profile sponsorships and events in film, music, and sport. He was part of the team that launched the EE brand and led the Football Association’s first sponsorship of Wembley Stadium. He then moved to Cheil Worldwide as a managing partner, overseeing Samsung’s global events, ensuring business growth, and delivering award-winning campaigns.

In 2015, Pearcey transitioned to the ADS Group and its subsidiary, Farnborough International, serving as an executive director on the board, working on the Farnborough International Airshow and its exhibition venue business.

In 2019, he was approached by GAMI to move to Saudi Arabia to develop and launch a new defense exhibition in Riyadh. The inaugural World Defense Show took place in March 2022 with enormous success.

Pearcey holds a degree in business studies with a major in marketing from Middlesex University in his native UK and professional qualifications from the Chartered Institute of Marketing.

 


Saudi Arabia arrests 20,718 illegals in one week

Saudi police have arrested hundreds of illegals breaching country’s labor law. (SPA)
Updated 31 August 2024
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Saudi Arabia arrests 20,718 illegals in one week

  • Suspected violations can be reported on the toll-free number 911 in the Makkah and Riyadh regions, and 999 or 996 in other regions of Saudi Arabia

RIYADH: Saudi authorities arrested 20,718 people in one week for breaching residency, work and border security regulations, the Saudi Press Agency reported on Saturday.

According to an official report, a total of 13,248 people were arrested for violations of residency laws, while 4,688 were held over illegal border crossing attempts, and a further 2,782 for labor-related issues.

The report showed that among the 744 people arrested for trying to enter the Kingdom illegally, 62 percent were Ethiopian, 37 percent Yemeni, and 1 percent were of other nationalities.

A further 69 people were caught trying to cross into neighboring countries, and 16 were held for involvement in transporting and harboring violators.

The Saudi Ministry of Interior said that anyone found to be facilitating illegal entry to the Kingdom, including providing transportation and shelter, could face imprisonment for a maximum of 15 years, a fine of up to SR1 million ($260,000), as well as confiscation of vehicles and property.

Suspected violations can be reported on the toll-free number 911 in the Makkah and Riyadh regions, and 999 or 996 in other regions of the Kingdom.