Six Flags names chief of Qiddiya theme park project, outside Riyadh

Brian Machamer
Updated 11 November 2019
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Six Flags names chief of Qiddiya theme park project, outside Riyadh

  • Machamer is a leading name in the entertainment industry
  • He has more than 25 years’ experience developing many of the world’s top-level theme parks in several countries

JEDDAH: Six Flags International, the world’s largest amusement park company, has named Brian Machamer as president of Saudi Arabia’s first Six Flags theme park, which will be built in Qiddiya, outside the capital Riyadh.

The appointment comes as Riyadh strengthens plans to become the Kingdom’s entertainment, sports and arts showpiece.

Machamer is a leading name in the entertainment industry and has more than 25 years’ experience developing many of the world’s top-level theme parks in countries such as Singapore, the UAE, Malaysia and Saudi Arabia.

 

World-class destination

Commenting on the move, David McKillips, president of Six Flags International, described the Qiddya theme park as “one of the most exciting entertainment projects in the world” and said Machamer’s experience will ensure the establishment of a world-class destination.

Machamer said: “This is a lifetime opportunity to collaborate in introducing the Six Flags brand to Saudi Arabia.” 

This is a lifetime opportunity to collaborate in introducing the Six Flags brand to Saudi Arabia. The Six Flags Qiddiya will change the region’s game rules for family entertainment.

Brian Machamer

He said that Six Flags Qiddiya “will change the region’s game rules for family entertainment.”

Machamer began his career with Universal Studios in Florida, where he worked for 10 years from 1990. As president of Six Flags Qiddiya, he will oversee all park-related operations, including strategic planning, budgeting and operations.

 

Entertainment

Six Flags Qiddiya will be unveiled as part of the first phase of the Qiddiya project. The 32 hectares park will include 28 games and landmark attractions in six areas of the project: The City of Thrills, Discovery Springs, Steam Town, Twilight Gardens, Valley of Fortune and Grand Exposition.

The park will also feature rides, such as the Falcon’s Flight, and the world’s tallest, highest and fastest roller-coaster. It is expected to open officially in 2023.

Saudis spend $30 billion on tourism abroad every year. By providing new entertainment options for citizens and residents of Saudi Arabia, this project aims to redirect some of the overseas tourism spending back into the Kingdom.

This supports Vision 2030’s objective to increase spending within the Kingdom on culture and entertainment activities, from about 3 percent of household income to 6 percent.


PIF’s Humain invests $3bn in Elon Musk’s xAI prior to SpaceX acquisition

Updated 18 February 2026
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PIF’s Humain invests $3bn in Elon Musk’s xAI prior to SpaceX acquisition

JEDDAH: Humain, an artificial intelligence company owned by Saudi Arabia’s Public Investment Fund, invested $3 billion in Elon Musk’s xAI shortly before the startup was acquired by SpaceX.

As part of xAI’s Series E round, Humain acquired a significant minority stake in the company, which was subsequently converted into shares of SpaceX, according to a press release.

The transaction reflects PIF’s broader push to position Saudi Arabia as a central hub in the global AI ecosystem, as part of its Vision 2030 diversification strategy.

Through Humain, the fund is seeking to combine capital deployment with infrastructure buildout, partnerships with leading technology firms, and domestic capacity development to reduce reliance on oil revenues and expand into advanced industries.

The $3 billion commitment offers potential for long-term capital gains while reinforcing the company’s role as a strategic, scaled investor in transformative technologies.

CEO Tareq Amin said: “This investment reflects Humain’s conviction in transformational AI and our ability to deploy meaningful capital behind exceptional opportunities where long-term vision, technical excellence, and execution converge, xAI’s trajectory, further strengthened by its acquisition by SpaceX, one of the largest technology mergers on record, represents the kind of high-impact platform we seek to support with significant capital.” 

The deal builds on a large-scale collaboration announced in November at the US-Saudi Investment Forum, where Humain and xAI committed to developing over 500 megawatts of next-generation AI data center and computing infrastructure, alongside deploying xAI’s “Grok” models in the Kingdom.

In a post on his X handle, Amin said: “I’m proud to share that Humain has invested $3 billion into xAI’s Series E round, just prior to its historic acquisition by SpaceX. Through this transaction, Humain became a significant minority shareholder in xAI.”

He added: “The investment builds on our previously announced 500MW AI infrastructure partnership with xAI in Saudi Arabia, reinforcing Humain’s role as both a strategic development partner and a scaled global investor in frontier AI.”

He noted that xAI’s trajectory, further strengthened by SpaceX’s acquisition, exemplifies the high-impact platforms Humain aims to support through strategic investments.

Earlier in February, SpaceX completed the acquisition of xAI, reflecting Elon Musk’s strategy to integrate AI with space exploration.

The combined entity, valued at $1.25 trillion, aims to build a vertically integrated innovation ecosystem spanning AI, space launch technology, and satellite internet, as well as direct-to-device communications and real-time information platforms, according to Bloomberg.

Humain, founded in August, consolidates Saudi Arabia’s AI initiatives under a single entity. From the outset, its vision has extended beyond domestic markets, participating across the global AI value chain from infrastructure to applications.

The company represents a strategic initiative by PIF to diversify the Kingdom’s economy and reduce oil dependence by investing in knowledge-based and advanced technologies.