Jeddah Color Run ends in a sea of smiles

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The Color Run is a part of the General Entertainment Authority’s efforts to attract top entertainment to Saudi Arabia and enrich the lifestyle of residents. (AN photo by Huda Bashatah)
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The Color Run is a part of the General Entertainment Authority’s efforts to attract top entertainment to Saudi Arabia and enrich the lifestyle of residents. (AN photo by Huda Bashatah)
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The Color Run is a part of the General Entertainment Authority’s efforts to attract top entertainment to Saudi Arabia and enrich the lifestyle of residents. (AN photo by Huda Bashatah)
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The Color Run is a part of the General Entertainment Authority’s efforts to attract top entertainment to Saudi Arabia and enrich the lifestyle of residents. (AN photo by Huda Bashatah)
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The Color Run is a part of the General Entertainment Authority’s efforts to attract top entertainment to Saudi Arabia and enrich the lifestyle of residents. (AN photo by Huda Bashatah)
Updated 03 November 2019

Jeddah Color Run ends in a sea of smiles

  • More than 10,000 take part in the event on the shores of Jeddah

JEDDAH: The renowned Color Run, described as “the happiest race on the planet,” lived up to its name as it completed its last stop in Saudi Arabia on the shores of Jeddah on Saturday.

More than 10,000 smiling runners finished the event with each wearing a white T-shirt covered in green, yellow, orange and pink colors to mark each kilometer of the run. 

Entrants’ white shirts acted as a blank canvas to be filled with colors as participants ran toward a fitter and healthier life.

The colors brought back memories of home for Filipino expats living in the Kingdom.

“Every year this event is held in the Philippines,” said Roy Bucad, a 31-year-old Filipino expat. “It is a fun event we go to as friends. The fact that it was held in Jeddah is amazing. It looks very much like the one back home.” 

FASTFACTS

  • The Color Run is a part of the General Entertainment Authority’s efforts to attract top entertainment to Saudi Arabia.
  • The largest running series in the world, the Color Run has been experienced by over 7 million runners worldwide in more than 40 countries.

Another runner said: “The run was so happy and free. My favorite part was when they would splash you with color at the end of each stop.”

Arnel Garrido told Arab News: “I have been living in Saudi Arabia for six years which means I have been missing out on a lot. This event allowed me to be part of something everyone talked about.”

Almost 40,000 color runners took part in two events in the Kingdom with entrants running, jogging or strolling to the finish line.

Fitness coach Reham Kamal said she was delighted by the enjoyment on display at the event.

“These types of activities help families be more active and grow together because they are enjoyed by both children and adults,” she said. After the run a DJ had people dancing and jumping to music, throwing their colors in the air in unison. Even after covering 5km people were high on energy.

The Color Run is a part of the General Entertainment Authority’s (GEA) efforts to attract top entertainment to Saudi Arabia and enrich the lifestyle of residents.

The run first took place in Alkhobar in March, which attracted more than 10,000 people. 

The largest running series in the world, the Color Run has been experienced by over 7 million runners worldwide in more than 40 countries.

Saudi Arabia is making efforts to stimulate investment in the entertainment sector and enhance economic activity to help achieve the strategic objectives of Vision 2030.

The GEA this year introduced entertainment seasons in each city and region and is encouraging local investors and small- and medium-sized businesses to participate.


Tech CEOs caution against fear of job automation at Misk Global Forum

Updated 48 min 7 sec ago

Tech CEOs caution against fear of job automation at Misk Global Forum

  • DetraPel manufactures safe nanotech-based protective coatings, and water and stain repellents
  • Luke Tang, CEO of Techcode, said the company is eyeing the Saudi market “to help more startups”

RIYADH: Human capital can never be replaced by technology, said DetraPel CEO David Zamarin at the Misk Global Forum in Riyadh on Wednesday.
“Technology is often misconstrued with loss of jobs,” Zamarin said at a session titled “Humanizing work: Tech is not the bad guy.”
He added: “The goal of technology should be to get rid of routine work that can easily be substituted by technology.”
DetraPel manufactures safe nanotech-based protective coatings, and water and stain repellents.
Zamarin said technology can make things easier, but “we still need people ... and that’s the most important part of it. Humans can do jobs (that) technology can never solve.”
Luke Tang, CEO of Techcode, a China-based global network of startup innovation hubs, said the company is eyeing the Saudi market “to help more startups.”
He added that many technologies are impacting the future of the workplace, workflow and workforce.
“Because of these technology trends, we’ll be able to make better use of our talents,” said Tang, adding that many startups are emerging because of this.
Microsoft’s creative director, Lauren Cascio, said the American multinational tech company’s job is to make things safer. “We’re ... automating dull, dirty and dangerous work,” she added. “We’re prioritizing safety.”