Friendly guide to get ready for fun, fitness with Saudi Arabia's Color Run

The largest running series in the world, the Color Run has been experienced by over 7 million runners worldwide in more than 40 countries. (Photo/Supplied)
Updated 24 October 2019
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Friendly guide to get ready for fun, fitness with Saudi Arabia's Color Run

JEDDAH: The countdown to the Color Run has begun and the most colorful race on the planet returning to Saudi Arabia on Oct. 26, as part of the General Entertainment Authority’s efforts to attract top entertainment to the Kingdom. There will be a 5-kilometer run in Riyadh this Saturday and one in Jeddah on Nov. 2, with thousands expected to take part at each location.

People who want to take part can visit www.ksa.thecolorrun.com, collect the limited-edition participant packs, and follow this friendly guide to make sure they have an unforgettable experience.

Make exercise — in any form — a weekly family activity

Walking or jogging is easy, common and free. But doing it as a family is a fun way to spend time together and improve family life overall. Over the next few days plan a “test run” with the family to see how they fare. It will help them prepare for what is coming and create a special bonding opportunity with children, improve the family’s health, and teach the little ones a valuable lesson about the importance of leading a healthy lifestyle to develop into happy, active adults.

Fuel up for your first 5k

The family’s diet leading up to the race will help them stay energized and enjoy their first 5k run, walk or sprint. On the day of the event, offer the family a tasty breakfast that is packed with unprocessed carbs, for example a muffin and an apple, toast with jam and a piece of fruit, or a bowl of cereal topped with raisins or other dried fruit. Don’t forget to hydrate before, during and especially after finishing the run. Plan to arrive at the start line with enough time to use the washroom before the 5k begins without feeling rushed.

Show off your colors

It goes without saying that one of the things that makes this run different is the color. That means the best way to get those Instagram-worthy photos is to make sure participants are wearing clothes that help those beautiful colors shine through. While the limited-edition participation packs have everyone covered with the Hero Tour Color Run T-Shirt and other cool gear, it would work in a runner’s favor to sport the white or pastel clothes.

Take the essentials

As participants jog, skip or walk through the event, they will want to keep things as light as possible. This is why the event’s organizers recommend bringing only things people really need, preferably things that fit into a light carry-on zip lock baggie. This way they are free to go all out with their dance moves at the post-run finish carnival as well.

Make the memories last

Participants are encouraged to make sure to take a before and after photo as a family. One snap in the limited edition Hero Tour Color Run T-Shirt at the starting line, then another after the 5k once the participants are covered in color. Frame it or post it on Instagram to remind family members of their happiest 5k run together.


Eight years since its launch, Saudi Vision 2030 is already well ahead of schedule

Updated 7 sec ago
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Eight years since its launch, Saudi Vision 2030 is already well ahead of schedule

  • Launching Vision 2030 in 2016, Crown Prince Mohammed bin Salman vowed to improve the Kingdom’s business environment
  • Today, the economy is creating employment opportunities for citizens and long-term prosperity for the nation

RIYADH: Saudi Arabia’s transformation has involved many authors: The government, Saudi citizens, the private sector, and international partners. Their combined efforts have meant that by 2023 — the Vision 2030 midpoint — the plan was already ahead of schedule.

Eight years since its launch, the social reform and economic diversification blueprint’s promise is quickly being realized, with 87 percent of its 1,064 initiatives deemed completed or on track.

At its core, Vision 2030 is built upon three pillars: Building “a vibrant society,” “a thriving economy,” and “an ambitious nation,” rolled out with a phased approach, allowing the Kingdom to adapt, evolve, and become more agile.

As Saudi Arabia approaches the end of phase two — and the start of the 2025 implementation phase — the economic strategy, which was not without its doubters early on, is no longer a mere idea but a genuine transformation.

Eight years since the Kingdom's social reform and economic diversification blueprint was launched, 87 percent of the 1,064 initiatives are deemed completed or on track. (Getty Imaes/AFP)

By the end of 2023, some 197 of Vision 2030’s 243 key performance indicators had been fully achieved. Of those, 176 exceeded their targets.

A similar trend is evident across various socio-economic domains, prompting the nation to reconsider and set higher ambitions and targets for 2030. 

A technicolor economy

Launching the economic diversification plan in 2016, Crown Prince Mohammed bin Salman vowed to improve the Kingdom’s business environment, allowing the economy to flourish and drive employment opportunities for citizens and long-term prosperity for the nation.

From increasing foreign direct investments, growing the number of small and medium-sized enterprises and opening up new streams in fields like tourism and entertainment, the nation documented a record contribution from non-oil earnings.

By the end of 2023, revenues surpassed $121.8 billion and contributed 50 percent to the real gross domestic product.

The Kingdom’s non-oil GDP amounted to over $503.6 billion, soaring past the baseline of over $404.9 billion and edging close to the target goal of $515.6 billion.

This comes as Saudi Arabia has implemented a series of economic and regulatory undertakings to stimulate private sector growth and attract foreign investment. These reforms include easing restrictions on foreign ownership in various sectors, streamlining business regulations and privatizing state-owned enterprises.

These ongoing shifts and Riyadh’s strategic location at the crossroads of three continents made it a valuable investment destination for global businesses. In 2023, more than 180 companies obtained permits to open regional offices in the Saudi capital.

Saudi Arabia's economic diversification plan has allowed the economy to flourish and drive employment opportunities for citizens. (Supplied) 

Concurrently, the private sector’s contribution to the total GDP amounted to 45 percent, marking a notable increase from the baseline of 40.3 percent and moving closer to the Vision’s target of 65 percent.

Echoing this notion, foreign direct investment showed notable growth, contributing 2.4 percent to the country’s GDP. 

The Kingdom’s sovereign wealth entity, the Public Investment Fund, had assets under management of over $749 billion in 2023, surpassing the annual target of approximately $720 billion. 

These successes prompted the Kingdom to rank first in the Middle East and North Africa region for venture capital investment in 2023, capturing 52 percent of the total capital deployed in the area with a value of $1.4 billion.

Furthermore, the economic participation and opportunities sub-index has increased to 0.637 from the baseline of 0.33, surpassing the annual target of 0.592.

An equitable workforce

Saudi Arabia achieved its lowest unemployment rate of 7.7 percent in 2023, compared to 12.3 percent in 2016, surpassing the 2023 target of 8 percent and nearing the Vision 2030 mark of 7 percent.

Yet, the nation’s most notable employment achievement remains characterized by a previously unsung section of its labor force, with female participation now standing at an all-time high of 35.5 percent, surpassing the 2030 goal.

Saudi Arabia has seen a growing number of women taking on leadership roles in various sectors, including government, business, academia, and media.

This success was further attributed to a government that has actively worked to expand job opportunities for women across a wide range of sectors, including healthcare, education, and finance as well as technology and hospitality.

Furthermore, Vision 2030 encourages female entrepreneurship and the growth of small businesses owned and operated by women. Initiatives such as loan programs, business incubators, and networking events provide support and resources for aspiring female entrepreneurs to start and grow their businesses.

This led the nation to announce that it will be amending its previously highlighted Vision 2030 target for female participation.

SME boom

Small and medium enterprises, which are positioned to become a vital part of economic development in the Kingdom and an enabler to achieving Saudi Arabia’s Vision 2030, have recorded over 200 percent growth since the launch of the national plan.

This growth encapsulated SR10 billion ($2.67 billion) in financial aid for SMEs and 6.7 million employees in the sector by the end of 2023. 

In 2022, the Small and Medium Enterprises Bank was established by the Council of Ministers as one of several development funds and financial institutions affiliated with the National Development Fund. 

The SME Bank aims to increase financing provided to the sector and enhance institutions’ contributions to providing innovative funding solutions that help achieve stability for this sector.

Therefore, the Vision’s initiatives have further supported several programs, centers, and services provided by the Small and Medium Enterprises General Authority, also known as Monsha’at.

Among them is the “Tomoh” program, a community for fast-growing SMEs, aiming to stimulate their growth through services and programs. Tomoh contributed to listing 18 enterprises in the Saudi Stock Exchange parallel market “Nomu.”

 


Saudi Arabia welcomes independent committee’s report on UNRWA’s performance

Updated 24 April 2024
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Saudi Arabia welcomes independent committee’s report on UNRWA’s performance

  • Saudi Ministry of Foreign Affairs stresses importance of the commitment of donor countries to the organization

RIYADH: Saudi Arabia has welcomed an independent committee’s report on the performance of the UN Relief and Works Agency for Palestine Refugees, the Saudi Press Agency reported on Wednesday.
The Saudi Ministry of Foreign Affairs said the Kingdom backed the report, which confirmed UNRWA’s main role in supporting the relief, humanitarian and developmental efforts of the Palestinian people.
The ministry further reiterated Saudi Arabia’s emphasis on the importance of the commitment of donor countries to UNRWA to ensure the sustainability and effectiveness of all forms of support for refugees in a way that reduces their suffering, especially in light of the Israeli occupation’s continued violations of international law and international humanitarian law.


EU Embassy, Arab News honor makers of Saudi ‘Horizon’ documentary

Updated 50 min 2 sec ago
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EU Embassy, Arab News honor makers of Saudi ‘Horizon’ documentary

  • Princess Lamia: ‘Screening is a reminder of our shared responsibility to protect precious ecosystems’
  • Ambassador Farnaud: ‘The Saudi Green Initiative and the European Green Deal have shared goals’
  • Abbas: ‘We are delighted to partner with the EU envoy to showcase Saudi Arabian wildlife in a captivating manner’

RIYADH: The makers of a recently produced, highly acclaimed documentary on Saudi wildlife were honored at a special screening of the film “Horizon” at the residence of the EU ambassador in Riyadh.

The new documentary, produced by the Konoz Initiative, is part of a collaboration between the Saudi Ministry of Media’s Center for Government Communication and the National Center for Wildlife.

It explores the ecological treasures and unique habitats of the Kingdom.

Princess Lamia bint Majed Saud Al-Saud, secretary-general of Alwaleed Philanthropies, was a guest of honor. Princess Lamia, through her work with Alwaleed Philanthropies, has recently announced an initiative called Atlai, an innovative artificial intelligence platform to support global efforts to combat deforestation.

Princess Lamia bint Majed Saud Al-Saud (L), secretary-general of Alwaleed Philanthropies, was a guest of honor at the event. (AN photo/ Huda Bashatah)

The screening was followed by a presentation of an honorary certificate to Abdullah Alahmari, CEO of Konoz initiative, and Yazeed Albader, associate producer of “Horizon.” This was presented by EU Ambassador to Saudi Arabia Christophe Farnaud, Princess Lamia and Arab News Editor-in-Chief Faisal Abbas.

Farnaud said: “The ‘Horizon’ documentary captures the breathtaking beauty of Saudi Arabia’s diverse natural landscapes and wildlife.

“For centuries, much of the Arabian Peninsula, including Saudi Arabia, held a mysterious attraction for European explorers and travelers.”

The ambassador spoke of the significance of protecting the environment due to basic human needs such as food and water, and dependency on the health of our global environment.

An honorary certificate is presented to Abdullah Alahmari, CEO of Konoz initiative, and Yazeed Albader, associate producer of “Horizon.” (AN photo/ Huda Bashatah) 

“The Saudi Green Initiative and the European Green Deal have shared goals. We all depend on nature for our food, air, water, energy and raw materials. Nature and biodiversity make life possible, provide health, and drive our economy. Nature is also our best ally in tackling the climate crisis,” he said.

“Climate change, economic diversification and transitioning to renewables remain priority areas for both the EU with its policy of European Green Deal as well as for Saudi Arabia with its Vision 2030.”

Princess Lamia gave her thoughts on Saudi Arabia’s fascinating natural wonders that are featured in the film.

“Through ‘Horizon’ we are transported to the breathtaking beauty and rich biodiversity of Saudi Arabia. This documentary promises to immerse us in the heart of the Kingdom’s diverse wildlife and scenery,” she said.

The makers of a documentary on Saudi wildlife were honored at a special screening of the film “Horizon” at the residence of the EU ambassador in Riyadh. (AN photo/ Huda Bashatah)

“Tonight’s screening is not only a celebration of Saudi Arabia’s rich natural heritage but also a call to action — a reminder of our shared responsibility to protect and conserve the precious ecosystems that define our world.

“In a time where our forests and natural ecosystems are disappearing at an alarming rate, Atlai, created by Alwaleed Philanthropies, is a testament to the power of innovation and collaboration. It’s about igniting a passion for preservation, a fervor for conservation, and a commitment to safeguarding our planet for generations to come.”

Abbas expressed appreciation for the Saudi team behind the “Horizon” documentary, saying: “We are delighted to have partnered with the EU delegation to host a special screening of this remarkable documentary which showcases Saudi Arabian wildlife in a truly captivating manner.”

Arab News Editor-in-Chief Faisal Abbas. (AN photo/ Huda Bashatah)

He added: “As part of Arab News Green and Blue initiative, which focuses on environment and sustainability, we are also proud to present the Saudi team behind the ‘Horizon’ documentary with a certificate of appreciation, and thank them for their contribution in preserving and showcasing the wonders our beloved Kingdom has to offer.”

Arab News has recently launched its Green And Blue, an initiative which discusses environmental subjects regarding climate change, desertification, wildlife preservation, sustainability, and green energy, with a close emphasis on the environment in Saudi Arabia.

The CEO of Konoz initiative expressed how thrilled he was to attend the screening of the movie.

“This documentary sheds light on the beauty of Saudi Arabia, its versatile terrain and highlights the wildlife we are blessed to have in the Kingdom,” Said Alahmari.

The makers of a documentary on Saudi wildlife were honored at a special screening of the film “Horizon” at the residence of the EU ambassador in Riyadh. (AN photo/ Huda Bashatah)

He expressed his appreciation to the Minister of Media Salman bin Yousef Al-Dossary for his constant support in ensuring that the movie highlights the Kingdom and reaches a broader audience.

The associate producer of the work explained how the documentary took more than 260 days of shooting and more than 2,000 hours of recording because it covered all the regions.

“If you want to shoot some of the animals, you may not get luck on the spot. So, you have to do some scouting, you have to arrive a couple of days before, stay for weeks to spot a nice shot, or to get that perfect skyline with the clouds, sunset or sunrise,” said Albader.

“I was honored to be here, the screening was great. It is a pleasure to be here with the ambassadors, and to see how a lot of people care about nature and wildlife. This is just the beginning of many events to come.”

“Horizon” is now available on Netflix internationally.


Inaugural Umrah and Ziyarah Forum focuses on innovative ways to enhance pilgrim experience

Updated 24 April 2024
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Inaugural Umrah and Ziyarah Forum focuses on innovative ways to enhance pilgrim experience

  • The 3-day event, which concluded on Wednesday, included 6 discussion sessions and 24 workshops led by 29 experts

JEDDAH: The inaugural Umrah and Ziyarah Forum concluded on Wednesday at the King Salman International Convention Center in Madinah. During the three-day event, participants discussed ways to foster collaborations, enhance the pilgrimage experience and improve the services provided for pilgrims.

The agenda for the forum, organized by the Ministry of Hajj and Umrah in partnership with the Pilgrim Experience Program, included six discussion sessions and 24 workshops led by 29 experts and specialists.

The topics they covered included services for pilgrims and other visitors, advancements in air travel services for pilgrims, financial systems in the Umrah and ziyarah sectors, and development opportunities in housing and hospitality services.

Other discussions focused on services at ports, the automation of operations, ways to improve the efficiency of workers, and the important role of services provided for visitors at holy sites and throughout their journeys in Makkah and Madinah.

One of the key topics was air travel services, with discussions about the growth in flight numbers and the need to provide a comprehensive range of services throughout pilgrims’ journeys beyond those purely focusing on their rituals. For example, participants highlighted plans for the expansion of Madinah Airport to better accommodate the increasing numbers of pilgrims and other visitors arriving there.

Another discussion examined financial services in the Umrah and ziyarah sector, and explored the options for international money transfers, ways to develop financial procedures, and innovative digital solutions for processing transactions.

Other topics included development opportunities in housing and hospitality services, during which speakers emphasized the importance of transparency and the need for full compliance by service providers with the terms of their contracts.

The final day of the event featured two panel discussions, one about the role of technology in finding solutions to the challenges in guest services, and the other on ways to carefully develop historical sites to enrich the historical and spiritual experiences for visitors to Makkah and Madinah.


Who’s Who: Swaied Al-Zahrani, CEO of Saudi Credit Bureau

Updated 36 min 46 sec ago
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Who’s Who: Swaied Al-Zahrani, CEO of Saudi Credit Bureau

Swaied Al-Zahrani has been the CEO of the Saudi Credit Bureau, also known as SIMAH, since March 2018.

As CEO, Al-Zahrani has guided SIMAH’s short and long-term strategies, ensuring a competitive landscape within the market.

He led major restructuring to enable a future-proof operating model and enhance customer experience. He is focused on improving the governance, risk management, and data management framework and practices.

Al-Zahrani is also a board member of Qarar, a decision analytics company specializing in tailored customer management and lending process automation solutions based in Riyadh, and a board member at Tassnief, the first local credit rating agency licensed by the Capital Market Authority.

He has nearly two decades of experience in the financial sector and is known for his ability to maximize shareholder value through effective strategies, committed to driving innovation and excellence in the financial industry.

Prior to his current role, he worked as chief operations officer at the Social Development Bank in Riyadh from January 2016 to March 2018. He led the bank’s transformation program, focusing on building a new strategy, organizational restructuring, automation and digitalization, customer experience, and risk controls while promoting a savings culture aligned with national strategies.

Al-Zahrani worked for nine years at Al-Rajhi Bank in various domains including IT, business, and banking operations groups, where he participated in major transformation programs.

He holds a bachelor’s degree in computer science from King Abdulaziz University in Jeddah.