Arab News-YouGov study reveals new Arab perceptions of Japan

The Tokyo skyline, with majestic Mount Fiji in the background. (Shutterstock)
Updated 27 October 2019
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Arab News-YouGov study reveals new Arab perceptions of Japan

  • More than half of those surveyed prefer Japan as peace mediator
  • Study indicates growing ‘soft power’ of the Land of the Rising Sun

RIYADH: Arabs rank Japan higher than any member of the Middle East Quartet (the US, UN, EU and Russia) as a neutral mediator between Palestinians and Israelis, a new survey suggests.

The Arab News-YouGov poll of Arabic speakers in 18 countries indicates that Japan, a non-military nation that applies the principles of peace and stability, commands enormous soft power in the region.

A large majority of those surveyed, 56 percent, considered Japan the most neutral mediator of any Israel-Palestine peace deal. Japan was also chosen by 87 percent as a country they would like to visit. 

Arabs associate Japanese people with positive attributes such as being hardworking (61 percent), organized (54 percent) and punctual (42 percent).

The overall impression of Japan is positive, and becomes more so with age. 

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Younger generations have a more dynamic understanding based on cars, technology and anime. Saudis and Emiratis in particular consider the relationship between Japan and the Arab world to be a positive one.

Overall, Japan was ranked number one for the quality of its products. Sony was the most recognizable Japanese brand (60 percent), followed by Muji (32 percent). Toyota was the favorite Japanese car brand among Arabs, chosen by 35 percent.

In general, Japan is perceived in a positive light and regarded as a trusted partner in the Arab world. 

Coverage of the Arab News-YouGov survey continues today and tomorrow, in print and online.


Syrian Alawites protest in coastal heartland after mosque bombing

Updated 59 min 20 sec ago
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Syrian Alawites protest in coastal heartland after mosque bombing

  • Syrian Alawites took to the streets on Sunday in the coastal city of Latakia to protest after a mosque bombing that killed eight people in Homs two days before

LATAKIA: Syrian Alawites took to the streets on Sunday in the coastal city of Latakia to protest after a mosque bombing that killed eight people in Homs two days before.
The attack, which took place in an Alawite area of Homs city, was the latest against the religious minority, which has been the target of several episodes of violence since the December 2024 fall of longtime ruler Bashar Assad, himself an Alawite.
Security forces were deployed in the area, and intervened to break up clashes between demonstrators and counter-protesters, an AFP correspondent witnessed.
“Why the killing? Why the assassination? Why the kidnapping? Why these random actions without any deterrent, accountability or oversight?” said protester Numeir Ramadan, a 48-year-old trader.
“Assad is gone, and we do not support Assad... Why this killing?“
Sunday’s demonstration came after calls from prominent spiritual leader Ghazal Ghazal, head of the Islamic Alawite Council in Syria and Abroad, who on Saturday urged people to “show the world that the Alawite community cannot be humiliated or marginalized.”
“We do not want a civil war, we want political federalism. We do not want your terrorism. We want to determine our own destiny,” he said in a video message on Facebook.
Protesters carried pictures of Ghazal along with banners expressing support for him, while chanting calls for decentralized government authority and a degree of regional autonomy.
“Our first demand is federalism to stop the bloodshed, because Alawite blood is not cheap, and Syrian blood in general is not cheap. We are being killed because we are Alawites,” Hadil Salha, a 40-year-old housewife said.
Most Syrians are Sunni Muslim, and the city of Homs — where Friday’s bombing took place — is home to a Sunni majority but also has several areas that are predominantly Alawite, a community whose faith stems from Shiite Islam.
The community is otherwise mostly present across their coastal heartland in Latakia and Tartus provinces.
Since Assad’s fall, the Syrian Observatory for Human Rights monitor and Homs province residents have reported kidnappings and killings targeting members of the minority community.
Alawite massacres 
The country has also seen several bloody flare-ups of sectarian violence.
Syria’s coastal areas saw the massacre of Alawite civilians in March, with authorities accusing armed Assad supporters of sparking the violence by attacking security forces.
A national commission of inquiry said at least 1,426 members of the minority were killed, while the Syrian Observatory for Human Rights monitor put the toll at more than 1,700.
Late last month, thousands of people demonstrated on the coast to protest fresh attacks targeting Alawites in Homs and other regions.
Before and after the March bloodshed, authorities carried out a massive arrest campaign in predominantly Alawite areas, which are also former Assad strongholds.
Protesters on Sunday also demanded the release of detainees.
On Friday, Syrian state television reported the release of 70 detainees in Latakia “after it was proven that they were not involved in war crimes,” saying more releases would follow.
Despite assurances from Damascus that all Syria’s communities will be protected, the country’s minorities remain wary of their future under the new Islamist authorities, who have so far rejected calls for federalism.