KSA to host largest gathering of events industry professionals

Saudi Arabia’s General Entertainment Authority (GEA) is currently working on a broad framework for entertainment services in all cities across the country.
Updated 17 September 2019
Follow

KSA to host largest gathering of events industry professionals

Saudi Arabia is poised to become the central destination for events in the Middle East by 2020. This is the prediction of events and entertainment industry experts who are gathering at the upcoming Saudi Event Show, which will be held Sept. 25-26 at the Riyadh International Convention and Exhibition Center.

“The Saudi Event Show is an ideal platform for events and entertainment industry professionals to learn about the advancements and how to overcome any challenges they are experiencing in the market,” said Amar Daginawala, exhibition manager at Informa Middle East. “The show will provide participants with an opportunity to understand the latest trends driving the local events industry, meet and learn from the thought-provoking industry leaders and attend informative seminar sessions.”

Saudi Arabia’s General Entertainment Authority (GEA) is currently working on a broad framework for entertainment services in all cities across the country.

“The Kingdom will invest $64 billion in the entertainment sector over the coming decade, which proves the huge market potential for everyone in the events and entertainment industry,” he added.

Daginawala said: “Saudi Arabia is the region’s largest untapped market in terms of events and entertainment. Therefore, advancing the MICE (meetings, incentives, conferencing and exhibitions) and entertainment sector is one of the major parts of the Kingdom’s Vision 2030 reforms.”

The Saudi Event Show will feature more than 25 seminars and entertainment sessions, keynote speeches and panel discussions, covering everything about the Kingdom’s event industry, including market updates, visas and regulations, trends, eSports events, catering, marketing, the latest event tech, and much more. 

Participants will get the chance to connect with more than 2,000 events and entertainment professionals and 50 innovative exhibitors, including organizers, entertainment professionals, marketing, PR and creative specialists, operations experts, event technology and solution providers, regulators and other stakeholders.

Some prominent speakers at the two-day event include Mohammed Tayem, CEO, entourage marketing & events, who will talk about “Recruiting Your ‘Dream Team’ in the Saudi Arabian Events & Entertainment Sector,” Philip Wride, CEO of Cheesecake Digital, who will present ideas around “Getting Started In Esports,” and Sujoy Cherian, CEO, Option 1 Event Services, who will talk about “Services Innovation & the Future in Event Technology.”


Schneider Electric to advance energy technology to power intelligence at Innovation Summit Middle East & Africa

Updated 01 March 2026
Follow

Schneider Electric to advance energy technology to power intelligence at Innovation Summit Middle East & Africa

Schneider Electric, a global energy technology leader, has announced that the second edition of the Innovation Summit Middle East & Africa will be held in Abu Dhabi on April 28–29. 

The summit will bring together global energy and technology leaders as well as government officials to advance the regional shift toward energy intelligence, as data center growth, AI adoption, and national visions place unprecedented demands on energy systems.

Schneider Electric is advancing its energy technology ambitions with the integration of electrification, automation and digital intelligence, deployed across buildings, data centers, industrial applications and power grids to unlock the full value of energy, and ensure efficiency and sustainability for all.

This year’s summit arrives at a pivotal moment for the Middle East and Africa, as the region experiences exponential growth driven by national visions, giga-projects, and rapid expansion in AI, data centers, and digital infrastructure. 

Saudi Arabia stands out within this landscape as one of the most dynamic markets in terms of investment in digital infrastructure and sustainable energy. 

With global electricity demand projected to grow at a strong compound annual growth rate of 3.6% over the 2026–2030 period and global AI workloads projected to lead a 160% increase in data center power demand, the imperative for intelligent, sustainable energy solutions has never been more critical.

“Energy today is the foundation of national resilience and competitiveness. With electricity consumption in the Middle East and North Africa having tripled since 2000 and on course to grow at an incremental 3-4% every year to register a whopping 50% by 2035 – driven by surging cooling, desalination, and urbanization demands, the region is at an inflection point,” said Walid Sheta, Zone president, Middle East and Africa, Schneider Electric. 

“Innovation Summit Middle East & Africa underscores our dedication to accelerating energy technology innovation and powering energy intelligence throughout the region. This edition will emphasize our emergence as the trusted energy technology partner guiding the region’s next phase of transformation. " 

This year’s summit will highlight regional benchmarks from 80+ countries, from the 100% elimination of SF6 and Carbon footprint reduction for fruit producers in South Africa to the savings that EcoStruxure Power & Grid is enabling for the National Electricity Company, Senegal – ensuring recovery times of 3 minutes versus 3 hours earlier.

Blending high-impact programming and latest product launches that position Schneider Electric at the center of MEA's energy transition story, key agenda items include:

CEO Forum in partnership with Forbes Middle East: An exclusive C-suite initiative bringing together 100 business leaders to address strategic imperatives in energy intelligence.

Keynote and Thought Leadership sessions: Featuring executive speakers from industry-leading companies and insights from strategic partners, including Bain & Company.

Innovation Hub experience: Guided tours and live demonstrations, as well as tailored customer experiences of Schneider Electric’s most innovative and integrated energy technology solutions addressing critical challenges in energy efficiency, grid modernization, and digital infrastructure across a 3,000 square feet immersive space.

Stakeholder recognition: Schneider Electric’s dedicated partners will be honored with 20 Cluster awards and five Middle East and Africa awards across four categories – Growth Award, Efficiency Award, Innovation Award, and Sustainability Award, on Day 2 of the Summit. 

"Across the Gulf, energy intelligence is becoming the operational reality as public and private sector enterprises race to align with national visions for a decarbonized and sustainable future,” said Amel Chadli, president, Gulf Cluster at Schneider Electric.

“As one of the most local of global companies, Schneider Electric is empowering customers to move beyond electrification and implement AI‑driven, software‑defined energy systems that deliver efficiency, resilience, and sustainability at a national scale. This summit offers a roadmap of what’s next as we continue to redefine the relationship between energy and digital capability.”

With AI, cloud, and high-performance computing becoming foundational to national competitiveness, energy technologies today must evolve and become resilient, sustainable and scalable to meet modern intelligence demands. 

Schneider Electric's refreshed positioning as an energy technology partner reflects the company's approach to supporting the region's transformation. 

Schneider Electric’s Innovation Summit Middle East & Africa highlights real-world applications across key sectors, including utilities, data centers, commercial buildings, industrial facilities, and critical infrastructure — demonstrating how intelligent energy management enables operational excellence, resilience, and sustainability across the region's most vital projects.