MAKKAH: Crystal Pyramid in Makkah’s Al-Awali district offers Japanese mochi ice cream and cold drinks such as frappes and iced coffee.
The cafe provides 11 flavors of the ice cream: Lime, mango, banana, strawberry, blueberry, coffee, chocolate vanilla, caramel, cookies and pistachio.
The ice cream is wrapped in mochi, traditional Japanese rice dough that has either the same flavor as the ice cream or a different one.
Crystal Pyramid is a Saudi brand that offers products imported from Japan that represent kawaii, the country’s culture of cuteness.
Crystal Pyramid’s signature drinks are the sweet and sour Unicorn Frappe with pink and blue whipped cream, and the Matcha Latte, which contains layers of Matcha (Japanese green tea), milk and black coffee.
Where We Are Going Today: Crystal Pyramid, Japanese ice cream in Makkah’s Al-Awali neighborhood
Where We Are Going Today: Crystal Pyramid, Japanese ice cream in Makkah’s Al-Awali neighborhood
- Crystal Pyramid is a Saudi brand that offers products imported from Japan that represent kawaii, the country’s culture of cuteness
Leading AI company to partner with Saudi Arabia, CEO tells Arab News
- Argentum’s Andrew Sobko: ‘Very easy’ to build new infrastructure, data centers in Kingdom
- In 2024, Saudi Arabia announced $100bn plan to establish AI hub
CHICAGO: The founder and CEO of Argentum AI, one of the world’s leading artificial intelligence companies, has told Arab News that he is looking forward to partnering with Saudi Arabia.
Ukrainian-born Andrew Sobko, based in Chicago, said Crown Prince Mohammed bin Salman has made a significant commitment to AI use.
In 2024, Saudi Arabia announced a $100 billion plan under Vision 2030 to build a hub to develop technology and data centers to handle a significant portion of the world’s AI workload.
The Kingdom reportedly expects AI to contribute more than $135.2 billion to its gross domestic product by 2030, representing roughly 12.4 percent of its economy.
“The US still is the kind of core leader of this AI innovation, development and infrastructure, but we quickly realized that Saudi Arabia sees this as an important asset class, not just as an innovation,” Sobko said.
“They’re deploying tons of capital. If you try to build some new infrastructure or data center, it’s very easy to do it in Saudi Arabia,” he added. “Saudi Arabia realizes and sees this compute as almost like a second asset class after oil.”
The term “compute” refers to the process of calculations that fuels AI development and applications in everyday use.
“The Middle East wants to be one of the largest exporters of compute. They realized that a couple of years ago and they’re aggressively expanding,” Sobko said, adding that AI is being used more and more in industries such as sports, in which Saudi Arabia has invested heavily.
Argentum AI recently added Majed Al-Sorour, CEO of the Saudi Golf Federation, to its board.
“Majed is also a huge believer in AI and AI infrastructure,” said Sobko. “With the help of Majed, we’re focusing on global expansion. He’s leading charge on that.”
Sobko said the challenge is not simply recognizing the importance of AI, but the ability to power data centers that it requires, and Saudi Arabia recognizes that need.
“If you secure a significant amount of power and you have data center capacity, you can actually control this kind of compute and AI,” he added.
“And the biggest bottleneck to continue expanding as we enter into this new age of robotics industry, it needs a lot more compute.”
Following meetings with US leadership, including President Donald Trump last November, Saudi Arabia secured agreements on AI technology transfers, aiming to avoid reliance on other nations’ systems.










