MUMBAI: Competition in India’s booming streaming market is heating up as Netflix joins forces with a director of Bollywood feel-good blockbusters and Apple launches its TV platform for 99 rupees ($1.39) a month.
Netflix announced late Wednesday a long-term partnership with Karan Johar’s Dharmatic Entertainment to make a range of new fiction and non-fiction series and films for the platform.
Johar has directed eight films including “Kuch Kuch Hota Hai” with Bollywood megastar Shah Rukh Khan, and “Raazi,” nominated for best picture at next week’s Indian International Film Academy (IIFA) Awards, dubbed the Bollywood Oscars.
“It’s going to be P.H.A.T — pretty hot and tempting,” said Johar, whose Dharma Entertainment is one of India’s biggest production firms and which already teamed up with Netflix for the successful “Lust Stories” anthology.
Netflix launched in India in 2016 and two of its Indian-made series have won critical acclaim — “Sacred Games” starring Saif Ali Khan and Nawazuddin Siddiqui, and “Leila” with Huma Qureishi.
But Netflix faces stiff competition in Asia’s third-largest economy as Amazon’s Prime Video, Disney’s Hotstar, Alt Balaji and other local platforms jostle for digital subscriptions and eyeballs.
US technology giant Apple on Wednesday announced the launch of its streaming platform Apple TV+ in India, hoping to upend competition.
Netflix is available in India from 199 rupees a month and as millions of first-time users access Internet in Asia’s third-largest economy, analysts expect competition to intensify.
India’s video-streaming industry is expected to grow at nearly 22 percent per annum to 119 billion rupees ($1.7 billion) by 2023 according to consultancy PwC, Bloomberg News reported.
Netflix chief Reed Hastings has said the company’s goal is 100 million customers in India — almost 25 times its estimated subscriber base there as of this year, Bloomberg said.
Netflix, Apple cross swords in Indian streaming market
Netflix, Apple cross swords in Indian streaming market
- Netflix launched in India in 2016 and two of its Indian-made series have won critical acclaim — “Sacred Games” and “Leila”
- US technology giant Apple on Wednesday announced the launch of its streaming platform Apple TV+ in India, hoping to upend competition
TikTok names 2025 MENA Awards nominees ahead of Dubai ceremony
- Awards celebrate 66 creators across 11 categories, spanning food, sport, education, entertainment, fashion, and beauty
- Ceremony will take place during the 1 Billion Followers Summit on Jan. 8
LONDON: TikTok has announced the nominees for its 2025 MENA Awards, an annual showcase of the creators, trends and cultural moments that shaped the region’s online conversation over the past year.
For the first time, the awards will be held in Dubai during the 1 Billion Followers Summit in January, which is one of the world’s largest gatherings of digital creators.
“We’re proud to celebrate the return of the TikTok Awards in MENA, a moment dedicated to spotlighting the remarkable creativity emerging from our region and the creators who continue to inspire creativity and bring joy to millions every day,” Kinda Ibrahim, regional general manager of operations, TikTok Middle East, Africa, South and Central Asia, said.
This year’s TikTok Awards MENA will highlight 66 creators across 11 categories, spanning food, sport, education, entertainment, fashion, and beauty, alongside four cross-cutting prizes: Creator of the Year, Visionary Content Award, Breakthrough Artist of the Year and Changemaker of the Year.
TikTok said the shortlisted accounts reflect how MENA creators drove global conversations in 2025, from viral sounds and challenges to issue-based campaigns and long-form storytelling that traveled beyond the region’s borders.
The platform said the awards are an opportunity to recognize creators whose work has helped define the platform’s mix of humor, lifestyle, music, and social commentary in Arabic and other languages.
The ceremony will also include performances by regional artists whose tracks have underpinned major TikTok trends this year, with the full lineup due to be confirmed later in December.
A full list of nominees is available on TikTok MENA channel. Public voting for the awards is now open and runs until Dec. 23, with winners set to be announced at the summit on Jan. 8.
