Meet Aya Barqawi, the Saudi-born social media star

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Barqawi promotes what she calls ‘high-street fashion’ and finds the challenge of adapting to international trends ‘fun’
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Barqawi promotes what she calls ‘high-street fashion’ and finds the challenge of adapting to international trends ‘fun’
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Barqawi promotes what she calls ‘high-street fashion’ and finds the challenge of adapting to international trends ‘fun’
Updated 18 August 2019
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Meet Aya Barqawi, the Saudi-born social media star

  • Barqawi promotes what she calls ‘high-street fashion’
  • Barqawi’s Instagram posts are designed with digital frames to add a unique touch to her content

DUBAI: Between the luxurious fashion statements and international runways, Palestinian-Jordanian Aya Barqawi continues to inspire her followers with thousands of on-budget styles.

“I always try to make people feel inclusive. I want to end this intimidation that comes with fashion,” the Saudi-born blogger told Arab News.

Barqawi promotes what she calls “high-street fashion” and finds the challenge of adapting to international trends “fun.”

“I am looking for new ways to make trends work for me,” she said. “You just need a little bit of creativity and imagination.”

Like many women her age with similar passions, the 24-year-old was unable to study fashion in college because of a lack of opportunity in the Middle East. Now, as a design graduate, she incorporates her field of study with a social media career.

Barqawi’s Instagram posts are designed with digital frames to add a unique touch to her content. “Studying design helped me shape my visual identity on Instagram because I do a lot of graphic work on my photos. It makes it easier for me to create digital content,” she said.

The stylist also worked as a fashion photographer for a brand in Berlin. “I never thought they would pick me over people who are actually from Berlin, who were actually German,” she said. “But my work spoke for itself.”

Barqawi is always looking to motivate other women. “No matter what the field of work you are in, never underestimate yourself. Never second-guess yourself and never compromise your standards for anyone or anything,” she said.

The fashion blogger has also worked in media as a TV producer and segment producer. “I have done digital, I have done TV, so now I am just open to anything that comes my way,” she said.


Arab models share festive red looks for holiday season

Updated 24 December 2025
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Arab models share festive red looks for holiday season

  • Bella Hadid and others post images on social media
  • Stars promote their labels and fashion collaborations

DUBAI: Several Arab models, including Bella Hadid, Gigi Hadid Imaan Hammam and Shania Shaik, have been sharing holiday-themed looks on social media, many featuring red tones.

US Dutch Palestinian supermodel Hadid has been promoting holiday gift sets from her fragrance brand Orebella. In one image shared on Instagram, she wears a red off-the-shoulder top paired with denim jeans, accessorized with red boots and red-tinted glasses.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Bella (@bellahadid)

Her holiday sets include the brand’s skin perfume collection, and a travel-size duo featuring Salted Muse and Nightcap.

Nightcap, launched in August, is reportedly a homage to Hadid’s favorite horse from her childhood. The fragrance has been characterized as warm and spicy, with notes of ginger, cardamom and vanilla.

Salted Muse features top notes of sea salt, pink pepper and carbon dioxide extract, followed by heart notes of olive tree accord, fig and lavender. Its base notes include cedarwood, sandalwood and amber.

Bella’s sister, Gigi Hadid, also released a winter collection for her clothing brand Guest in Residence, featuring sweaters, beanies, scarves and socks in seasonal colors.

Meanwhile, Hammam, a Dutch Moroccan Egyptian model, appeared in red as part of a festive campaign for Estee Lauder, a label she has worked with on multiple occasions.

The model shared images from the campaign on Instagram, showing her posing in a red gown alongside Karlie Kloss and Paulina Porizkova, set against oversized holiday decorations and baubles.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Imaan Hammam (@imaanhammam)

Hammam was announced as a global ambassador for the US cosmetics company in 2023.

She spoke about the appointment in a recent interview with Estee Lauder: “This is the most amazing opportunity to represent and empower girls around the world.

“As a Moroccan-Egyptian woman, I am incredibly honored to take on this role with such a long-standing brand that promotes diversity and women’s empowerment in the beauty space.”

Shaik, an Australia-born model of Saudi, Pakistani and Lithuanian descent, also shared festive content with her followers. In one Instagram post captioned “Holiday party season,” she wears a sparkly maroon halter-neck dress with a plunging neckline.

The post took the form of a “get-ready-with-me” carousel, offering a glimpse of the beauty products she used ahead of a holiday event.