NEW YORK: Tiffany & Co. is launching its first comprehensive jewelry collection for men in October as the upscale chain taps into a trend popularized by the likes of Jay-Z and John Mayer.
The move, announced Thursday, is part of the Tiffany’s strategy to attract millennials and pump up sales, which have been dampened by a decline in spending by international tourists.
Historically, Tiffany’s has offered classic men’s accessories like money clips, cuff links, rings and conservative jewelry. The New York-based luxury jeweler will still to carry those items, but now is adding more modern takes on men’s high-end jewelry.
The new men’s collection includes nearly 100 designs ranging in price from about $200 to $15,000 for jewelry, and up to $75,000 and beyond for men’s home furnishings and accessories like cocktail shakers, ice tongs and beer mugs.
Tiffany’s plans to create distinctive outposts for the men’s collection in each of its 300 stores around the world, according to Reed Krakoff, the company’s chief artistic director who developed the collection.
High-end jewelry is popping up on men’s fashion runways at Gucci and other big luxury brands, said Robert Burke, an independent fashion consultant. He also pointed to the influential Dover Street Market stores in London, Tokyo and New York, which are highlighting men’s jewelry. Saks Fifth Avenue’s New York flagship this fall is also opening a jewelry area called The Vault that will showcase high-end men’s watches.
Global sales of men’s fine jewelry reached $5.8 billion last year, up 23% from 2013, according to Euromonitor International, a market research company. That’s still dwarfed by women’s fine jewelry, which reached $33.2 billion, up 14% from in 2013, according to Euromonitor.
But sales for men’s luxury jewelry have shown healthy increases.
“Men all over the world are wearing jewelry and more accessories as part of a wardrobe,” said Krakoff in an interview with The Associated Press. “You started to see it on the runways, in social media.”
Krakoff said that the men’s business hasn’t been a big focus at Tiffany, but there’s a big opportunity given that half of the company’s global customers are men. The vast majority of them buy women’s jewelry, he says.
“We have a captive audience,” he said.
Tiffany’s launching men’s jewelry collection
Tiffany’s launching men’s jewelry collection
- The company’s sales declined due to decreased spending of international tourists
- The new collection will have almost 100 designs in varying prices
Writers boycott Adelaide Festival after Randa Abdel-Fattah is dropped
DUBAI: A wave of writers have withdrawn from the Adelaide Festival’s Writers’ Week, prompting organizers to take down a section of the event’s website as the backlash continues over the removal of Palestinian Australian author Randa Abdel-Fattah from the 2026 program.
The festival confirmed on Friday that it had temporarily removed the online schedule listing authors, journalists, academics and commentators after participants began pulling out in protest of the board’s decision, which cited “cultural sensitivity” concerns following the Bondi terror attack.
In a statement posted online, the festival said the listings had been unpublished while changes were made to reflect the growing number of withdrawals.
By Friday afternoon, 47 speakers had already exited the program, with more believed to be coordinating their departures with fellow writers.
High-profile figures stepping away include Helen Garner, Chloe Hooper, Sarah Krasnostein, Miles Franklin Prize winner Michelle de Kretser, Drusilla Modjeska, Melissa Lucashenko and Stella Prize-winning poet Evelyn Araluen.
Best-selling novelist Trent Dalton also withdrew from the event. He had been scheduled to deliver a paid keynote at Adelaide Town Hall, one of the few Writers’ Week sessions requiring a ticket.
