Meet Aya Barqawi, the Saudi-born social media star

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Barqawi promotes what she calls ‘high-street fashion’ and finds the challenge of adapting to international trends ‘fun’
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Barqawi promotes what she calls ‘high-street fashion’ and finds the challenge of adapting to international trends ‘fun’
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Barqawi promotes what she calls ‘high-street fashion’ and finds the challenge of adapting to international trends ‘fun’
Updated 18 August 2019
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Meet Aya Barqawi, the Saudi-born social media star

  • Barqawi promotes what she calls ‘high-street fashion’
  • Barqawi’s Instagram posts are designed with digital frames to add a unique touch to her content

DUBAI: Between the luxurious fashion statements and international runways, Palestinian-Jordanian Aya Barqawi continues to inspire her followers with thousands of on-budget styles.

“I always try to make people feel inclusive. I want to end this intimidation that comes with fashion,” the Saudi-born blogger told Arab News.

Barqawi promotes what she calls “high-street fashion” and finds the challenge of adapting to international trends “fun.”

“I am looking for new ways to make trends work for me,” she said. “You just need a little bit of creativity and imagination.”

Like many women her age with similar passions, the 24-year-old was unable to study fashion in college because of a lack of opportunity in the Middle East. Now, as a design graduate, she incorporates her field of study with a social media career.

Barqawi’s Instagram posts are designed with digital frames to add a unique touch to her content. “Studying design helped me shape my visual identity on Instagram because I do a lot of graphic work on my photos. It makes it easier for me to create digital content,” she said.

The stylist also worked as a fashion photographer for a brand in Berlin. “I never thought they would pick me over people who are actually from Berlin, who were actually German,” she said. “But my work spoke for itself.”

Barqawi is always looking to motivate other women. “No matter what the field of work you are in, never underestimate yourself. Never second-guess yourself and never compromise your standards for anyone or anything,” she said.

The fashion blogger has also worked in media as a TV producer and segment producer. “I have done digital, I have done TV, so now I am just open to anything that comes my way,” she said.


Review: ‘ASL Line,’ abayas from the comfort of your own home

Updated 02 January 2026
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Review: ‘ASL Line,’ abayas from the comfort of your own home

There’s no question about the abundance of abaya boutique and shopping options in Saudi Arabia — but sometimes an influx of choices can leave one feeling overwhelmed.

As the winter edges closer in the desertscape, we’re looking for comfortable, yet fashionable, winter abaya for the season. 

ASL Line is one place that has caught our eye, not only for their distinctive pieces, but their quality as well. From the diversity of their colors to the uniqueness of their patterns, it’s a great place to shop from the comfort of your home for abaya that will last in your closet for quite a while. 

Their winter collection features a 34-piece drop. From velvet and chiffon abayas to floral trims and ASL exclusive prints, the assortment has something for any occasion.

For a night out, they have several pieces that are designed with black stretch taffeta and patterned velvet, adorned with tassels, embroidery and embellishments in a flare cut. 

One truly dazzling piece is a maroon abaya constructed with Korean velvet fabric with stretch taffeta in a flared silhouette that would be perfect with black heels and bag for an elegant look. They also have a number of velvet looks for winter that are great options for casual and office wear. 

Within the past year, the shop launched their ASL Couture line, inspired by 1800s Parisian fashion with a Saudi twist. From high-end pieces to ready-to-wear ensembles, their breathtaking designs adorn classy floral designs and palm accents that will turn heads at weddings and special occasions. 

The one downside of the shop is that it takes a while for your order to be delivered, even for the ready-to-wear pieces.

Our last order took a little under three weeks to arrive, but they do have an exclusive set of black abayas that are delivered within 24 hours only in Riyadh.