NEW YORK: Tiffany & Co. is launching its first comprehensive jewelry collection for men in October as the upscale chain taps into a trend popularized by the likes of Jay-Z and John Mayer.
The move, announced Thursday, is part of the Tiffany’s strategy to attract millennials and pump up sales, which have been dampened by a decline in spending by international tourists.
Historically, Tiffany’s has offered classic men’s accessories like money clips, cuff links, rings and conservative jewelry. The New York-based luxury jeweler will still to carry those items, but now is adding more modern takes on men’s high-end jewelry.
The new men’s collection includes nearly 100 designs ranging in price from about $200 to $15,000 for jewelry, and up to $75,000 and beyond for men’s home furnishings and accessories like cocktail shakers, ice tongs and beer mugs.
Tiffany’s plans to create distinctive outposts for the men’s collection in each of its 300 stores around the world, according to Reed Krakoff, the company’s chief artistic director who developed the collection.
High-end jewelry is popping up on men’s fashion runways at Gucci and other big luxury brands, said Robert Burke, an independent fashion consultant. He also pointed to the influential Dover Street Market stores in London, Tokyo and New York, which are highlighting men’s jewelry. Saks Fifth Avenue’s New York flagship this fall is also opening a jewelry area called The Vault that will showcase high-end men’s watches.
Global sales of men’s fine jewelry reached $5.8 billion last year, up 23% from 2013, according to Euromonitor International, a market research company. That’s still dwarfed by women’s fine jewelry, which reached $33.2 billion, up 14% from in 2013, according to Euromonitor.
But sales for men’s luxury jewelry have shown healthy increases.
“Men all over the world are wearing jewelry and more accessories as part of a wardrobe,” said Krakoff in an interview with The Associated Press. “You started to see it on the runways, in social media.”
Krakoff said that the men’s business hasn’t been a big focus at Tiffany, but there’s a big opportunity given that half of the company’s global customers are men. The vast majority of them buy women’s jewelry, he says.
“We have a captive audience,” he said.
Tiffany’s launching men’s jewelry collection
Tiffany’s launching men’s jewelry collection
- The company’s sales declined due to decreased spending of international tourists
- The new collection will have almost 100 designs in varying prices
Lewis Capaldi, Zara Larsson to perform at Abu Dhabi F1 Grand Prix after-race concert
DUBAI: Scottish singer-songwriter Lewis Capaldi and Swedish pop star Zara Larsson are set to headline the after-race concerts at the 2026 Formula One Etihad Airways Abu Dhabi Grand Prix.
Both artists will take to the stage on the opening night of the race weekend, Dec. 3.
The Abu Dhabi Grand Prix, the final race of the F1 season, will run from Dec. 3 to 6 at Yas Marina Circuit.
Capaldi will make his return to Etihad Park in Abu Dhabi. Known for his emotive ballads, he is expected to perform hits including “Someone You Loved” and “Before You Go.”
Larsson arrives in the capital following a breakthrough year, with her fifth album “Midnight Sun” earning critical acclaim and securing her first Grammy nomination. She is set to perform chart favorites such as “Lush Life” and “Never Forget You.”
