Investors urged to open cinemas in small Saudi cities

Saudi cinemas were in third place for ticket sales in the Middle East in the second quarter of 2019. (Photo/Social media)
Updated 28 July 2019
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Investors urged to open cinemas in small Saudi cities

  • General Commission for Audiovisual Media facilitates procedures in obtaining licenses

JEDDAH: The excitement of the reopening of cinemas in the Kingdom has been casting a spell over the people of all ages, making the cinema industry an extremely popular field to invest in. 

The General Commission for Audiovisual Media (GCAM) has called on investors wishing to establish or operate cinemas in small- and medium-sized cities to communicate with the commission to facilitate their procedures and to help them obtain operating licenses, the Saudi Press Agency reported on Saturday.

The call came as figures showed that Saudi cinemas were in third place for ticket sales in the Middle East in the second quarter of 2019.

Seven movie theaters have been opened in three major cities to date, and 27 theaters will be opened in seven cities by the end of 2019.

HIGHLIGHTS

• IMAX Red Sea Mall opened in the first quarter of 2019, and is ranked the 5th worldwide in highest gross box office.

• IMAX Riyadh Park also opened in the first quarter of 2019 and is ranked 3rd worldwide in highest gross box office.

The GCAM has dedicated the following email address to respond to inquiries from interested investors: [email protected]

The investment opportunity is a good call for entertainment in secondary cities, said Shaheen Mohammed, head of operations at Lulu Hypermarkets in the Kingdom.

“If you look at our footprint in Saudi Arabia, you can see our major expansion in secondary cities in Saudi Arabia. We are in Tabuk, Hail, Al-Ahsa, Jubail and we are going to be in Taif. We have already got into an agreement since the announcement to do a cinema in Al-Ahsa,” he said.

“In all the cities where we are present, we are planning to allocate an area for cinemas to open. They are already a destination for people to shop in these secondary cities, the attribute is already made, it will be very easy for the cinemas to open.

INNUMBERS

• 2 cinemas in 2018.

• 27 cinemas by the end of 2019.

• 80 cinemas by 2020.

• 1m tickets sold in one year.

“This is a very good move from the Kingdom’s entertainment authorities, given the fact that there is a lack of entertainment options in secondary cities, other than the small kids’ entertainment which has existed for a long time. This will take the entertainment dimension to a new level in a way that the whole family can go and enjoy the cinema.

“In secondary cities, people tend to go out of the country, they go to Dubai or Bahrain. A lot of the spending that has been made in places like Dubai will be diverted to the secondary cities, which will be a very good sign for local retailers as well.”

FASTFACT

The spread of cinemas in Saudi Arabia will include the 13 regions: Al-Jouf, Tabuk, Hail, Madinah, Makkah, Asir, Jazan, Northern Borders, Qassim, Riyadh, Eastern Province, Al-Baha and Najran.

Mohammed said: “We have three pieces of land in Yanbu — for the hypermarket, entertainment and cinema. These have been signed and we are waiting for the cinema operator to come and join hands with us ...”

In April 2018, the first cinema was opened in Riyadh by AMC Cinema, starting with 2 screens in 2018. There were 268 screens planned in 2019 and 700 by 2020.

According to a study by PwC Middle East, a global advisory firm, the Kingdom’s cinema industry — which will serve a population of more than 32 million, the majority of whom are under the age of 30 — is expected to generate $1.5 billion in annual revenue by 2030.


Aloula partners with Saudi Music Hub to amplify young voices

Updated 4 sec ago
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Aloula partners with Saudi Music Hub to amplify young voices

  • 2-month vocal program places children in spotlight
  • Program culminates in performance of Saudi national anthem

JEDDAH: A new choral initiative launched by Aloula, in partnership with the Saudi Music Hub, has brought youngsters aged 9-18 into a structured vocal training program that will culminate in a performance of the Saudi national anthem.

The two-month initiative, which was launched in November, is one of the first children’s choral programs led by a nonprofit organization in Saudi Arabia.

In the rehearsal room, 75 children are learning how to sing the Saudi national anthem “Aash Al-Maleek,” and “Watani Al Habib” in a full choral arrangement.

Among the singers is 14-year-old Nawaf Al-Qahtani,  who said the experience had helped him grow as a performer. (Supplied)

Participants attend vocal training sessions three times a week, from Monday to Wednesday, focusing on technique, listening skills, and ensemble performance.

Speaking to Arab News, Abir Abusulayman, the CEO of Aloula, said the project was designed to include children more directly in the Kingdom’s cultural transformation.

She said: “The Kingdom is living a beautiful cultural moment right now, and we didn’t want our children to watch it from the sidelines; we wanted them to be part of it.

HIGHLIGHTS

• The two-month initiative, launched by Aloula in partnership with the Saudi Music Hub, is one of the first children’s choral programs in Saudi Arabia.

• Abeer Ibrahim, a vocal and singing instructor at the Saudi Music Hub, is among the educators working closely with the group.

“It felt like the perfect way to bring them together, build their confidence, and let them experience something joyful and memorable.”

Founded in 1962, Aloula works with children and families through early-intervention programs to strengthen academic, creative, and social skills. The initiative reflects the organization’s broader focus on confidence-building and participation through creative experience. 

Aloula children rehearsing the Saudi national anthem with instructor Abeer at the Saudi Music Hub. (Supplied)

Abusulayman said music offered lessons that extended beyond performance, and added: “Music opens something special inside a child. It teaches them to listen, to express themselves, to work as a team, and to trust their own voice. These creative experiences help children feel seen and give them skills that stay with them far beyond the classroom.”

Abusulayman said the benefits of the venture extended well beyond the final performance.

She said: “Academically, music helps with focus and memory. Socially, it teaches them to work together and support one another. And on a personal level, it gives them a moment in their lives where they feel proud, capable, and celebrated. Many of these children have never been on a stage before; this can be the spark that pushes them to dream bigger.”

The Saudi Music Hub, an education and training institution affiliated with the Music Commission under the Ministry of Culture, was established in 2022. (Supplied)

Abeer Ibrahim, a vocal and singing instructor at the Saudi Music Hub, is among the educators working closely with the group. A graduate of the Egyptian Conservatory, Ibrahim specializes in vocal training and music theory for young singers. 

“This experience gave me very beautiful feelings and emotions while working with children,”  Ibrahim told Arab News.

“From the very beginning they showed clear enthusiasm and joy, and I discovered wonderful talents and voices despite their young age. That small voice gave me a very powerful feeling, and I am extremely happy with it. We will present even better work in the future.”

Ibrahim also noted the significance of working with the national anthem, and she said: “Performing the Saudi national anthem instills in children a deep sense of belonging and pride in their country and culture,” adding that it helped young participants understand their role within the larger community. 

Among the singers is 14-year-old Nawaf Al-Qahtani,  who said the experience had helped him grow as a performer.

He described the experience as transformative, and said: “What I liked most was the interaction with the instructor, and we learned many things that will benefit us in the future.”

He added: “I learned how to control my vocal range, how to sing properly, how to face an audience, and I learned about the vocal ranges of the national anthem.”

Ibrahim described Al-Qahtani as one of the program’s strongest voices, noting that the anthem’s arrangement was adapted to suit his vocal range. 

The initiative is part of Aloula’s wider portfolio of educational and creative programs. These include a robotics program, in which children design interactive projects, as well as community exploration activities that introduce participants to major cultural and sporting events in Jeddah.

The Saudi Music Hub, an education and training institution affiliated with the Music Commission under the Ministry of Culture, was established in 2022. 

With headquarters in Riyadh and branches in Jeddah and Alkhobar, the hub provides musical instrument instruction, choir training, and performance workshops, with a focus on developing local talent.

For Abusulayman, the partnership reflects the value of collaboration between cultural and social organizations. 

“When we combine our strengths, we create opportunities that our children may not otherwise have,” she said. “I truly believe this kind of collaboration can open new doors for the whole nonprofit sector.”