Korean language rising in popularity among Saudis

There are a variety of reasons why Saudis want to learn Korean. (Shutterstock)
Updated 23 July 2019

Korean language rising in popularity among Saudis

  • Korean is the 20th most spoken language in the world, and is gaining popularity as the second foreign language across Asia

JEDDAH: Korean music and TV, better known as K-pop and K-drama, have relished a momentous rise in popularity all over the world.

As Korean soap operas and pop groups have captivated audiences, Korean has become an appealing language to learn. Now, Saudis are joining the growing crowd of enthusiasts.

There are a variety of reasons why Saudis want to learn Korean: To enjoy watching their favorite shows in the original language, to visit and experience the culture of Korea first-hand, or even to move to South Korea. 

“Most of my students loved K-pop and Korean dramas, and they wanted to expand their knowledge by learning the language,” Myung Hee Park from the Korean International School in Jeddah told Arab News.

“Sometimes they learned the language because they wanted to understand the shows without having to read the English subtitles.”

People from all over Saudi Arabia are traveling to Korea to attend concerts and watch their favorite artists perform.

“Lots of the people who come to learn from me have an experience of visiting Korea and enjoying concerts by artists such as BTS, Monsta X or SM Town,” Myung said.

Saudi appreciation of Korea does not stop at entertainment. “Some of my students wanted to study at Korean universities too,” Myung said.

Last November, 51 people took part in the first Ambassador’s Cup Korean Speech competition, held at the official residence of the South Korean ambassador to Saudi Arabia, Jo Byung-wook. The competition was organized to promote the country’s culture, language and heritage.

“The growing interest in learning the Korean language in Saudi Arabia shows the strength of our bilateral relations,” said the ambassador.

“Korean is the 20th most spoken language in the world, and is gaining popularity as the second foreign language across Asia, the US and even the Middle East.”

Myung said: “There are many (cultural) similarities between the two countries, and I think that’s one of the reasons why Saudis have fallen in love with Korean culture so easily.”

She said Prince Sultan Al-Faisal Al-Saud “is an amazing student. Even when he comes back from long business trips, he resumes his lessons the very next day. I can see joy in the eyes of the people I’m teaching, and it makes my profession very rewarding.”

English teacher Amira Mohammad Al-Khateeb, who has been learning Korean, said: “It’s one of the languages that I’ve always wanted to learn. I’ve been watching Korean dramas for years, and at some point I sat myself down and said, ‘Amira you must learn the language now.’ I was delighted to find the school in Jeddah.”

She added: “After I learn the language, I intend to go to Korea and become a teacher there. I don’t just want to speak Korean for fun, I want to become a part of Korean culture.”


Startup of the Week: Wayakit, the biotech firm helping travelers beat odors and stains

Updated 10 December 2019

Startup of the Week: Wayakit, the biotech firm helping travelers beat odors and stains

  • Wayakit leaves the clothes clean and fresh again

JEDDAH: Wayakit is a biotechnology start-up incubated by King Abdullah University of Science and Technology (KAUST).

KAUST Ph.D students Sandra Medina and Luisa Javier are avid travelers who have come up with a pocket-sized product that deals with both odors and stains on fabrics, leaving the cloths clean and fresh again.

Wayakit is also gentler on fabrics because traditional laundry eventually damages them, said Javier, who first moved to Saudi Arabia from Mexico ten years ago.

Her business partner, Sandra Medina, who came from Colombia to study at KAUST, explained to Arab News how Wayakit works. “You just spray the smelly area twice and you’re good to go. In the case of stains, you spray twice and then pat dry it with a tissue and it will disappear,” she said.

The idea for the product came during a trip for a conference two years ago when the travelers realized their luggage was lost “We had to present with our dirty, seven-hours’ flight clothes,” Javier told Arab News.

“We started looking into the possibility then, because there’s not a proper solution to doing laundry while traveling,” she said.

 

They decided they needed to come up with a product that was not pricey, was easy to carry, and did the job by removing stains and bad odors “on-the-go.”

 

 

The duo began by interviewing more than 100 travelers of 23 different nationalities to find out if this was a common issue that travelers struggled with.

 

“From the Entrepreneurship Center at KAUST, we learned the importance of listening first to the customers before designing any product,” said Medina. From these interviews, Wayakit team got the product requirements and then moved into the lab to start working on the formulation of Wayakit. “The amazing facilities and labs in KAUST helped us to speed up the creation of our first prototype. After this, the same KAUST community was the people who first tried Wayakit and gave us feedback. “In KAUST we do not only have state-of-the-art labs, but also a whole entrepreneurial ecosystem,” Medina added.

Wayakit is different from its competitors in that it contains no toxic chemicals, and covers a broader spectrum in covering stains — it is two products in one. It also contains anti-bacterial properties, acting as a sanitizer that “removes all the stains that occur on a day-to-day basis as well as being an odor remover,” Javier said.

The pair went for a biotechnology-based formula that excluded the usage of oxidizers and focused on more organic compounds. “Even the anti-bacterial properties are not toxic as we incorporated these in an environmentally friendly formulation,” she said.

The Wayakit founders had to rigorously test their product, dealing with different types of sweat and stains to perfect their spray. “We had to give testers to travelers to try it out and had to listen to their feedback, then went back to the lab to improve it, in order to make sure the product was as promised.”

Medina said KAUST’s mentorship had also helped their company to develop. “KAUST for us is a catalyst of entrepreneurship and has given us a lot of room to grow our start-up Wayakit,” she said.

KAUST helped Wayakit by giving the advice and support from the start. From entrepreneurial courses to teaching the concepts of building a brand, KAUST encouraged Wayakit to grow from a scientific outlook and helped the founders to better understand the customer.

“As foreigners, it was difficult for us to understand the logistics and procurement of shipping and importing here in Saudi Arabia. KAUST has helped us to face that hurdle in order to be able to reach all our clients in the MENA region and worldwide,” Medina said. “Beyond helping travellers, our mission is to change the way how laundry is commonly done. We found a way to effectively wash clothes reducing water and energy consumption,” Javier said. 

Wayakit has recently began selling in Jeddah’s Homegrown Market, chosen because it is “a Middle Eastern brand store with unique ambience,” said Medina.