Startup of the Week: LUI.V: Helping you stand out from the crowd in style
Updated 09 July 2019
DEEMA AL-KHUDAIR
Ever wanted to stand out from the crowd? Saudi sunglasses brand LUI.V wants to help you achieve just that.
Each pair of LUI.V sunglasses is a limited-edition piece, making your look more unique.
The sunglasses store was established in May by Saudi human resources student Luai Al-Shareef.
“LUI.V is an abbreviation for Luai Vision: Luai being my name, and vision to show that we are specialized in glasses,” he told Arab News.
The idea of opening his own store began when he started studying business.
“For the past two years, I have been considering starting a business. I generated a lot of ideas, but there was always one obstacle: How can I reach a supplier?
“When I knew how to contact suppliers around the world, I started to think about what business I should start with. I pay attention to my community and which items are trending in the markets. I found that glasses had more demand so I decided to start a sunglasses shop.
“I researched the market and found lots of stores, so I started thinking about how I could be different to all of them. I decided to target a small part of the market: Luxury. Providing luxury sunglasses with unique styles is our niche.”
Al-Shareef and his team designed the logo to look unique and fancy at the same time, with high-quality frames and lenses.
“We want to make our customers feel unique and special when they wear LUI.V sunglasses,” he said.
Keep up with LUI.V on Instagram @luiv.glasses. Orders can be placed on their account, with free delivery in Jeddah.
Saudi tourism minister urges governments to ease travel barriers amid global tensions
Tourism Minister Ahmed Al-Khateeb said visa restrictions and connectivity were major hurdles disrupting global movement, urging more frequent flights to smaller destinations
Panel examined key challenges facing the $10 trillion global travel industry, including rising geopolitical tensions, climate volatility, artificial intelligence and growing cyber risks
Updated 22 January 2026
Sherouk Zakaria
DUBAI: Saudi Arabia’s tourism minister, Ahmed Al-Khateeb, has said travel should be made more accessible and flexible as it fosters dialogue and peace at a time when geopolitical tensions are prompting governments to impose stricter visa restrictions.
He was speaking during a panel discussion at the World Economic Forum’s annual meeting in Davos, which examined the key challenges facing the $10 trillion global travel industry. These include rising geopolitical tensions, climate volatility, artificial intelligence and growing cyber risks.
“Tourism brings peace at a time where everybody wants to hear about peace. It connects people, encourages dialogue, creates economies, and serves smaller economies like Africa, Latin America, the Pacific and the Caribbean countries,” said Al-Khateeb.
His remarks come as the US has tightened visa and immigration policies, affecting nationals from dozens of countries, and as anti-tourism protests have surfaced in parts of Europe amid mounting concerns over overtourism in major destinations.
He highlighted Saudi Arabia’s achievements in tourism, saying the sector has created 250,000 jobs in the last five years and boosted female participation to 47 percent, exceeding the global average of 45 percent. He highlighted the Kingdom’s focus on building new airports and expanding existing ones, as well as boosting the hotel sector to cater for 150 million travelers by 2030.
The sector’s contribution to the economy has grown from about 3 percent in 2020 to 5 percent today, with plans to raise that figure to between 8 and 10 percent by 2030.
With travel and tourism accounting for around 10 percent of global GDP, Al-Khateeb said that raising the sector’s contribution in Saudi Arabia would strengthen the Kingdom’s economy, make it more resilient and sustainable, and “allow us to share our beautiful culture with the world.”
He said visa restrictions and connectivity were major hurdles disrupting global movement, urging more frequent flights to smaller destinations to diversify traveler experiences and expand economies beyond major hubs.
With panelists citing last year’s anti-tourism protests in Spain and Mexico, Al-Khateeb said overtourism, already a challenge in some cities, will worsen as the UN projects an increase in the number of global travelers from 1.5 billion to 2 billion by 2050. He therefore urged governments to promote smaller cities and spread tourism beyond traditional hotspots to boost economic growth and create more jobs.
Panel at the World Economic Forum examined key trends and challenges shaping the $10 trillion global travel industry. (Screengrab)
Expressing similar sentiments, Martin Eurnekian, CEO of Corporacion America International, linked economic growth to travel and said travel deregulation in the past had boosted European economies.
“Our history shows when growth was accelerated and these were the cases where the (travel) industry was set free,” said Eurnekian, adding geopolitical tensions and economic regulations were exacting a heavy cost on the industry.
“This is an industry based on freedom and globalization and if we lose sight of that we can really hurt the industry,” he added.
Cara Morton, CEO of global businesses and operations and a member of the executive committee at Zurich Insurance Group, said “disruption is now the norm,” citing an in-house assessment that found 80 percent of 4,000 business travelers experienced some form of disruption during their journeys.
She highlighted the role of artificial intelligence in steering people to new, less crowded destinations: “Obviously that will require governments to then make sure that those places have got the right infrastructure, but we will be able to see wealth distributed more equally. So the key is how we use AI in this area.”
Al-Khateeb said that while AI can enhance traveler experience, it should not replace human interaction.
“We will use tech when it isn’t necessary … such as using AI (for passengers to) move fast and finish their biometrics, but when you go to destination, you want to be served by humans not machines.”
He highlighted global travel trends, including the growing role of airports as destinations in their own right, driven by retail and food and beverage offerings, as well as the rapid rise of wellness tourism.
“Travel interacts with a wide range of sectors from aviation and airports to mobility, transportation, hotels, retail, and entertainment,” said Al-Khateeb.
