Malaysia seeks to attract more Arab tourists

Pullman Restaurant Lakeside in evening time Putrajaya, Malaysia. (Shutterstock)
Updated 17 June 2019
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Malaysia seeks to attract more Arab tourists

  • Tourism minister tells Arab News how his country plans to do so

KUALA LUMPUR: Malaysia is on a mission to welcome more tourists from the Arab world, establishing itself as a cosmopolitan, halal paradise.
With pristine beaches and diverse cultures, the Southeast Asian country has become a magnet for Middle Eastern tourists.
“Malaysia enjoys good relations with the Middle East. Arabs will always feel welcome in Malaysia. We have mutual respect for each other,” Malaysian Tourism, Art and Culture Minister Mohamaddin Haji Ketapi told Arab News.
“Malaysia has a multicultural society. There are a lot of ethnic groups that live happily and peacefully in this country.”
Colonized by the British, migrants from China and India were brought to Malaysia as laborers. “The country is a mix of people … such as the Malays, Chinese and Indians,” said Haji Ketapi.
“Malaysia has countless places to visit besides the capital Kuala Lumpur,” he added, citing Penang, Melaka, the Langkawi islands and Sabah.
“In the Middle East, most of the visitors are from Saudi Arabia, Oman, Yemen, Jordan, the UAE and other GCC (Gulf Cooperation Council) countries,” he said.




Malaysia's Tourism, Art and Culture Minister Mohamaddin Haji Ketapi.  (AN photo)

In 2018, nearly 33,000 Arab tourists visited Malaysia, up from 27,000 the previous year. “We want to have more Middle Eastern tourists,” said Haji Ketapi, adding that the majority of Arab tourists are from Saudi Arabia.
The number of Arab tourists is expected to rise further as Malaysia continues to position itself as a Muslim-friendly, halal haven.
Saudi tourists spend the most when holidaying in Malaysia, at $257 per capita, more than visitors from the UK, the US and Australia, said Haji Ketapi.
“Recently, we were in Dubai promoting Malaysia to attract more Arabs. They’re considered high-end tourists,” he added.
“When they come to Malaysia, they can spend up to six or seven nights, or even more. They stay longer in Malaysia than some other tourists.”
Saudi tourists spent on average 10.1 nights holidaying in Malaysia. “They come to Malaysia for health treatments, shopping and holidaying,” said Haji Ketapi.
“Some of them even come here for business. They have restaurant businesses. That’s why you can easily find Arabic restaurants.”
This year, Malaysia was ranked by the Mastercard-Crescent Rating Global Muslim Travel Index as the top travel destination for Muslim travellers for the ninth year in a row.
“Halal food can be easily found in the country. The majority of the population are Muslims,” said Haji Ketapi.




Malaysia's Tourism, Art and Culture Minister Mohamaddin Haji Ketapi speaking to Arab News journalist Nor Arlene Tan. (AN photo)

Muslim tourists “can go anywhere in the country without difficulty,” he added. “Mosques are everywhere for them to perform prayers. During Ramadan, there are a lot of Middle Eastern tourists visiting Malaysia.”
In every hotel, shopping mall and airport, Muslim travellers can find prayer rooms with signage pointing to Makkah, said Haji Ketapi.
Air Arabia “will be flying soon from Sharjah International Airport to Kuala Lumpur International Airport to bring more tourists from Arab countries,” he added.
“Arabs can easily learn about Malaysia with just a click of a button,” he said. “If I want to go to Dubai, I can just go on the internet and get information about Dubai. I can easily search for the name and cost of hotels and food.”
Some 30 percent of the population in the Middle East are aged 15-29. As such, Malaysia’s government hopes to attract younger tourists through its Visit Malaysia 2020 tourism campaign, which will include digital marketing, social media, influencers, hosted media and other online platforms.
“These people will cover Malaysia through social media and the internet, and bring the news to their country,” said Haji Ketapi.
“We hope to do more such connectivity to get more … tourists from everywhere to visit Malaysia.”


Russian cyclist finds warm welcome on Saudi Arabia’s roads 

Updated 20 January 2026
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Russian cyclist finds warm welcome on Saudi Arabia’s roads 

  • Anna Rodnishcheva’s ride through Kingdom is defining chapter in solo expedition
  • Rodnishcheva cycled to Aqaba, crossed the border into Saudi Arabia, and has since traveled through Tabuk, AlUla, Madinah, Jeddah, and Taif on her way to Riyadh

MAKKAH: Solo adventurer Anna Rodnishcheva, 27, has undertaken an ambitious journey that spans countries, climates and cultures — on a bicycle. 

Born and raised in Moscow and trained as a biologist before becoming an event photographer, she now finds herself pedaling thousands of kilometers across unfamiliar landscapes in pursuit of discovery, connection, and the simple joy of movement.

In her conversation with Arab News, Rodnishcheva offered a detailed account of her ongoing route in Saudi Arabia, describing how the expedition is her third major cycling adventure.

After previously riding from Moscow to Sochi and later from Vladivostok to Sochi — a route that stretches across the entirety of Russia — she felt compelled to explore foreign lands by bicycle.

She set off from Moscow heading south last June, passing through Russia, Georgia, and Turkiye before flying from Antalya to Amman. She cycled to Aqaba, crossed the border into Saudi Arabia, and has since traveled through Tabuk, AlUla, Madinah, Jeddah, and Taif on her way to Riyadh.

Rodnishcheva explained that physical preparation played only a small role in her planning. She began slowly and allowed her body to adapt naturally over the first month. 

The true challenge, she said, was in the mental and financial preparation. She spent a year and a half planning the journey, even though she originally intended to postpone it for several more years. 

Ultimately, her belief that “life is short” convinced her to start with the resources she already had. Although she sought medical evaluations and additional vaccinations, she was unable to complete them all and decided to continue regardless.

Her journey through Georgia and Turkiye presented unexpected difficulties. Simple tasks such as finding groceries or locating bicycle repair shops became more challenging outside of Russia, where she knew how to navigate on a budget. 

She also encountered language barriers, though the situation improved when a local cyclist joined her in Georgia. The intense midsummer heat added another layer of difficulty, but she had prepared herself for such conditions.

One of the most striking moments of her trip occurred as she crossed from Jordan into Saudi Arabia. She described the experience as surreal and emotionally overwhelming, likening it to the adventures of a literary hero traveling across the Arabian Peninsula. 

Her anxiety eased unexpectedly when she got a flat tire at the border, bringing her back to the present. 

Despite being warned that crossing by bicycle would be prohibited, the process went smoothly, and she was struck by the friendliness of both Jordanian and Saudi officials. She expressed particular surprise at meeting a female Saudi passport officer, an encounter that challenged her previous assumptions about women’s roles in the Kingdom.

Rodnishcheva said the hospitality she had experienced in Saudi Arabia surpassed anything she had encountered on previous journeys. Drivers frequently stop to offer her water, fruit, or sweets, and several families have generously hosted her in their homes or guest flats. 

She emphasized that she feels completely safe traveling across the Kingdom, especially on the open roads between cities, noting the strong and visible security presence.

She has also observed significant differences in weather. While the stretch from the border to Jeddah was hot despite being winter, the climate changed dramatically after climbing Al-Hada in Taif, turning cooler and windier — a climate she compared to Russian summers.

Rodnishcheva documents her travels primarily through Russian-language platforms such as VK and Telegram. Although she maintains YouTube and Instagram accounts, she explained that her schedule left little time for frequent updates.

Offering a message to women around the world who dream of embarking on similar adventures, she said such journeys were “not as scary as they seem before you start,” though they may not suit everyone.

Her closing advice? “Listen to your heart.”