Mastercard turns dream into reality for Saudi football fan

Basmah Alshnaifi with global footballers in the final match of UEFA Champions League.
Updated 11 June 2019
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Mastercard turns dream into reality for Saudi football fan

Basmah Nawaf Alshnaifi, a 10-year-old girl from Saudi Arabia with a passion for football, was given the opportunity of a lifetime, to become the first female Saudi mascot at the UEFA Champions League. The unique experience was made possible for her thanks to Mastercard. 

As the official sponsor of the sporting tournament, Mastercard provided an opportunity for Alshnaifi to walk the stadium with global footballers in the final match of UEFA Champions League in Madrid. 

The payments technology company offered Saudi cardholders the chance to win a surprise ticket by using their Mastercard debit and credit cards for everyday payments.  

J.K. Khalil, general manager in Mastercard, Bahrain and Saudi Arabia, said: “At Mastercard, we are committed to offering cardholders priceless opportunities that allow them to pursue their passions. It is heartening to see such unbridled enthusiasm for football among young Saudi girls today, and we couldn’t be happier to make Basmah’s dream a reality. By innovating in the way we engage with consumers, we will continue to bring unique campaigns to the Kingdom that resonate with the people’s passions and make everyday digital payments simple, secure and rewarding.” 

Alshnaifi was given a ticket to the UEFA Champions League Final match between Tottenham and Liverpool, where she got the chance to be the mascot for football legends. 

“I never thought I would ever have such an experience in my life. I have always had the dream to play in a big stadium and today I am present in the UEFA Champions League Final as a player mascot. I want to thank Mastercard for making this happen. This is the best gift I’ve ever received and I will always remember it, thank you as well to my family and academy for supporting me,” Alshnaifi said.  

Mastercard has been a sponsor of the UEFA Champions League since 1994, and recently added two women’s football clubs, Arsenal Football Club and Olympique Lynonais to its global portfolio, sending a signal for gender equality in sports.


PwC Middle East and Sirar by stc’s CISO500 program advances cyber leadership

Updated 15 February 2026
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PwC Middle East and Sirar by stc’s CISO500 program advances cyber leadership

The fifth edition of the CISO500 program ran from Feb. 8-12. Delivered in partnership between PwC Middle East and Sirar by stc, the program featured five intensive days of rich discussions and hands-on practical experiences, aimed at strengthening leadership capabilities in cybersecurity and keeping pace with rapid technological transformation.

The program is designed to develop the capabilities of executive cybersecurity leaders and enhance their strategic role in supporting organizations’ digital transformation. It equips participants to address contemporary challenges in the cyber landscape and expand their influence within decision-making ecosystems.

Yasser Al-Swailem, CEO of Sirar by stc, said that the program represents an important step toward strengthening the readiness of cyber leaders in the region. He noted that the CISO500 program is a fundamental pillar in the journey toward building a secure and trusted Saudi cyberspace aligned with national ambitions. He added that investing in national cybersecurity leadership is no longer optional but a strategic necessity for ensuring sustainable digital development. The program reflects a commitment to empowering national talent to lead the digital security landscape according to the highest global standards.

He further emphasized that such initiatives contribute to strengthening digital security ecosystems and enabling organizations to confidently and sustainably address future challenges.

Samer Omar, cybersecurity and digital trust leader at PwC Middle East, added: “CISO500 is a long-term investment in Saudi leadership. Over the past year, we’ve seen how bringing together senior Saudi cybersecurity professionals in a structured executive environment accelerates capability, builds confidence and deepens collaboration. As the program enters its second year, our focus remains on equipping Saudi CISOs with the strategic perspective and technical depth required to secure the Kingdom’s digital ambitions.”

The program addressed a range of advanced topics, including common cyber transformation pitfalls, mechanisms for securing enterprise digital transformation, and cybersecurity budgeting and financial governance. These topics enhanced leaders’ ability to translate cyber risks and security investments into financial indicators that support executive decision-making.

It also covered the latest technological developments, particularly artificial intelligence, emerging technologies, quantum computing, and the protection of critical and operational infrastructure. Emphasis was placed on the importance of security governance for AI technologies and strengthening enterprise-wide risk management perspectives associated with them.

The program adopted an interactive learning methodology combining strategic discussions, collaborative work, and creative practical exercises, contributing to a deeper understanding of concepts and enabling their translation into applicable organizational practices.

Abdullah Al-Asmari, global cybersecurity director at the Saudi Research and Media Group and one of the program participants, said that the experience added significant strategic and practical value: “The program provided a rich experience that strengthened the leadership perspective of cybersecurity, particularly in linking technical practices with strategic and financial dimensions within the organization. It also offered valuable space for exchanging expertise on emerging technologies such as AI and quantum computing, and the challenges of securing critical infrastructure. This experience enhances cyber leaders’ ability to adopt a more influential role in supporting digital transformation and enabling decision-making based on a comprehensive understanding of risk and value.”

He added that the program facilitated the exchange of insights on emerging challenges and strengthened the ability to align cybersecurity with institutional objectives and executive decision requirements.

Participants said that the program constituted a valuable professional and knowledge-driven experience that enhanced the readiness of cyber leaders to keep pace with rapid digital transformation, reinforcing cybersecurity’s role as a strategic enabler that supports innovation while preserving business trust, reliability, and sustainability.