Foreign bloggers better placed to promote Pakistan - Tourism Minister

A poster for the Pakistan Tourism Summit shows pictures of foreign bloggers participating in the event, held in Islamabad on April 3-4 (courtesy: Ministry of Tourism photo)
Updated 08 April 2019
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Foreign bloggers better placed to promote Pakistan - Tourism Minister

  • Minister of Tourism says foreign social media personalities better placed to promote Pakistan internationally as exclusion of locals sparks debate about colonial hangover
  • Minister Atif Khan says Pakistani influencers Umar Khan and Mooro invited to summit, both deny receiving invitation

ISLAMABAD: Pakistan prioritised inviting international social media influencers to a major tourism summit this week because they had more followers and were better placed to promote the country internationally, the minister of tourism said on Saturday evening, in a decision that has sparked debate about a colonial hangover and the government’s need to seek validation from foreigners.

The Ministry of Tourism organised the Pakistan Tourism Summit on April 3 and 4, in the backdrop of Prime Minister Imran Khan announcing a new visa policy to boost tourism by allowing citizens of 175 countries to apply for online visas and offering visas on arrival to visitors from 50 countries.

Speakers at the summit in Islamabad included international travel bloggers Trevor James, Mark Wiens, Eva zu Beck, Alex Reynolds and others. A poster calling for the public to register to attend the summit had pictures of six international social media influencers and no Pakistanis. Media showed footage of Prime Minister Khan meeting with the foreign social media personalities at his office. No Pakistani bloggers were present.

Atif Khan, minister of tourism for Khyber Pakhtunkhwa province which organised the summit, told Arab News that the aim behind inviting foreign social media influencers and content creators was to tap into their huge following and promote Pakistan outside the country.

He said two popular Pakistani social media personalities, Umar Khan and Taimoor Salahuddin aka Mooro, had been invited to the summit but could not attend.

Umar Khan and Mooro both told Arab News they never received an invitation to the summit.

“Obviously our first priority is to change the perception of Pakistan across the world and for that obviously, the foreigner bloggers who have more followers” are in a better position to promote Pakistan internationally, Khan said.

“For example Mark Wiens, he has already 4 million followers, Trevor James has 2.7 million followers,” Khan said. “I was looking at the numbers of likes or the number of views on Eva’s videos, I think the number of likes was 1.15 million in just one day, so obviously it matters.”

“International  bloggers have more followers, have more international followers, obviously they are in a better position,” he added.

However, Khan said that he was in touch with several Pakistani social media influencers and would be collaborating with them on “future projects.”

Many Pakistani bloggers said the government had made a deliberate decision to exclude them from the summit.

Bilal Hasan, who catalogues his travels around the country on Instagram, said his excitement over the summit soured once he realised no local bloggers had been invited.

“Hosting a tourism summit where future travel/tourism policy for the country is being discussed without the input and presence of local content creators/influencers ... is quite problematic,” Hasan wrote on Instagram.

He said the government’s decision was the result of a hangover of colonialism in a region that was ruled by the British for almost a century and exposed the Pakistan government’s “gora complex,” a term mainly used in South Asia to refer to a tendency to give preferential treatment to white people.

“Millions of Pakistanis vehemently even to this day hold on to the view that whatever the white man/woman says holds more validation,” Hasan said. “These ideals are nailed deep into our subconsciousness. This traveler summit just further reiterates that point.”

“Out of 200 million plus population, [the summit’s] organisers weren't able to find even one Pakistani influencer?” another video blogger Danish Khan told Arab News. “Sorry to say but we Pakistanis seek validation from foreigners.”

Alex Reynolds, one of the foreign bloggers invited to the summit, also wrote on Instagram that “there is no one better suited to create content that communicates the wonders of Pakistan than its own photographers, vloggers, bloggers.”

Pakistan was last a prominent tourist destination in the 1970s but deteriorating security has since chipped away at the number of visitors. Law and order has improved dramatically in recent years, with militant attacks down sharply in the mainly Muslim country of 208 million people.

Culture and sports writer Ahmer Naqvi said the government’s approach stemmed from the fact that it was less interested in actually bolstering Pakistan’s potential as a true tourist destination and more in showing the world that the country was now safe to visit after years of militant attacks.

The government is “not looking at it as tourism first but as a way of showcasing that we have won the war against terror and that we’ve made the country safe,” Naqvi said.

However, he also said a three-year ban, now lifted, on accessing YouTube in Pakistan over an anti-Islam film meant the country’s video blogging scene was several years behind the rest of the world and it thus made some sense that the government reached out to international influences who had “much bigger audiences globally, perhaps even locally.”


Karachi mall inferno came after ignored warnings, delayed response

Updated 4 sec ago
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Karachi mall inferno came after ignored warnings, delayed response

  • Documents show Gul Plaza violated building regulatory standards ‌for over a decade
  • Authorities warned the situation was dire in the last review happened two years ago

KARACHI: Muhammad Imran did not take the fire seriously at first, thinking it was another small spark at the Karachi mall that would be quickly extinguished by fellow shop owners.

But smoke seeped through ducts and blackened the air in seconds. The lights went out soon after and phone flashlights turned useless, people could no longer see their own hands, he said.

Imran, who has diabetes and has undergone heart surgery, managed only a few steps before nearly giving up. “It felt like doomsday,” he said. “You couldn’t see ​the person next to you.”

The blaze would rage for nearly two days and reduce Gul Plaza, a multi-story complex of 1,200 family-run shops selling children’s clothes, toys, crockery and household goods, to ash.

At least 67 people were killed, with 15 still missing and feared dead, police official Asad Ali Raza said, in the January 17 blaze, the Pakistani port city’s largest in over a decade.

Imran’s escape from the inferno, along with more than a dozen others who spoke to Reuters, was hampered by locked doors, poor ventilation, and crowded corridors. When they eventually got out, the survivors watched Gul Plaza crumble as rescue efforts faced delays and poor resources.

Police said the fire appeared to have started at an artificial flower shop and may have been caused by children playing with matches. They added that all but three of the 16 exits were locked, which was routine practice after 10 p.m.

Documents reviewed by Reuters showed Gul Plaza, located on a major artery in Karachi’s historic city center and built in the early 1980s, ‌had violated building regulatory standards ‌for over a decade, with authorities warning the situation was dire in the last review two years ago.

Gul Plaza’s ‌management ⁠did ​not respond to ‌repeated requests for comment.

LONG PAPER TRAIL

Records from the provincial Sindh Building Control Authority showed court cases filed over Gul Plaza’s lack of safety compliance in 1992, 2015 and 2021, as well as records of unauthorized construction.

The files reviewed by Reuters do not detail the outcomes of those cases, including whether fines were imposed or whether violations were fully remedied. SBCA did not respond to queries on enforcement action taken.

A Nov. 27, 2023, survey by the fire department, covering more than 40 commercial buildings in the area, cited inadequate firefighting equipment, blocked escape routes, faulty alarms, poor emergency lighting and a lack of fire safety training for occupants and staff.

A follow-up audit by the fire department in January 2024 placed Gul Plaza among buildings that failed to meet regulations, with inspectors marking key safety categories, including access to firefighting equipment, alarm systems and electrical wiring conditions, as “unsatisfactory.”

Separately, documents describing inspections by Karachi’s Urban Search and Rescue teams in ⁠late 2023 and early 2024 that were reviewed by Reuters also showed Gul Plaza was among several markets and commercial buildings flagged for deficiencies in one or more fire safety categories.

‘PEOPLE WERE PANICKING’

“Young boys were crying. People were panicking,” ‌Imran said, when they were confronted by locked exits.

Others smashed doors and locks as they moved through ‍the darkness, holding hands and forming human chains to avoid getting lost.

With no way ‍down, they ran to the roof, where 70 people, including families and children, were trapped for nearly an hour, survivors said. The smoke was even worse there, ‍funnelled upward by the building’s design, making it impossible to see even the neighboring buildings.

Then the wind changed.

A sudden gust pushed the smoke aside, revealing Rimpa Plaza next door. Young men crossed first, found a broken ladder and began ferrying people across one by one.

“I was the last to leave. I wanted to make sure everyone was safe,” Imran said. An ambulance from the Edhi Foundation charity was waiting on the other side.

WATCHED IT BURN

Many survivors said the response by the fire brigade was delayed and inadequate. Imran and other shop owners said they had escaped ​from the building and watched Gul Plaza turn into a molten inferno as the first firefighters arrived.

The first emergency call came at 10:26 p.m. from a teenager, with two fire vehicles reaching the site within 10 minutes and classifying the blaze as a Grade 3 fire, “the ⁠highest category for an urban area,” said a provincial government spokesperson Sukhdev Assardas Hemnani.

A citywide emergency was declared by 10:45 p.m., triggering the mobilization of resources from across Karachi, he said.

Shopkeepers said the first engine soon ran out of water and left to refill but Hemnani said those allegations were inaccurate.

Firefighters used “water, foam, chemicals and sand,” he said, adding the blaze was difficult to control because the building contained more than 50 gas cylinders and flammable material such as perfumes, generator fuel and car batteries.

Many of the shops were stocked to the brim because of the holy month of Ramadan in February-March, Pakistan’s biggest shopping season.

The first fire truck was not delayed, Hemnani said, but later arrivals were slowed by heavy traffic on a busy Saturday night and a crowd of over 3,000 people that had gathered outside the mall.

The fire department did not respond to requests for comment.

‘NO LONGER AMONG US’

Survivors said many of the missing were shop employees and traders who tried to help others escape — or went back inside looking for family members.

Abdul Ghaffar, a toy store employee who had worked in Gul Plaza for two decades, said one of his cousins was among those still unaccounted for after helping others flee.

His cousin’s mobile phone voice message, in which he can be heard apologizing to his family, was circulated widely on social media.

“He was helping people escape,” Ghaffar said. “That’s how he died.” Three other relatives remain missing, he said, with the family still waiting ‌for identification through DNA testing.

Several shopkeepers said the losses have scarred the market’s tightly knit community.

“All of this keeps replaying in front of my eyes. People we saw daily are no longer among us. God was kind to us — our lives were saved — but I still cannot understand what kind of fire this was,” said Imran.