Startup of the Week: Klaket: Keeping pace with latest trends in technology

(AN photo by Huda Bashatah)
Updated 02 April 2019

Startup of the Week: Klaket: Keeping pace with latest trends in technology

JEDDAH: In the ever-changing world of advertising, one Saudi agency continues to keep pace with the latest trends.

Jeddah-based Klaket is an expert in audiovisual media, TV commercials and event management using the latest advances in production, design and marketing technology to provide a complete package for its clients.

Ranked among the top 100 fastest-growing companies in Saudi Arabia for five years running, Klaket uses a range of audiovisual mediums to help individuals and companies market products and services.

The business presents opportunities for people to work in outdoor and indoor photography sessions, providing specialized staff for production and post-production services.

Saudis and other nationalities interested in working in the field of audiovisual production, conferences and event management can benefit from using the industry’s latest equipment and hardware alongside professionally trained staff.

For clients of all ages, Klaket will conduct performance tests and create personal profiles to add them to its database of actors, voice-over experts, MCs, entertainers and models.

Klaket’s skilled team is specialized in graphic design, animation and short-film production to deliver its customers’ vision and brand messages while also offering support services for secure e-commerce.

In addition, the company manages and organizes conferences and events as part of a service package that includes financial, marketing and resource management.

Operating to high-quality international standards, Klaket works with clients in Saudi Arabia and overseas.

It also offers e-marketing utilizing internet technologies and apps to give a visual identity to brands, run advertisements, loyalty programs and communication campaigns with customers. The company uses social media platforms to target customer segments and prepares reports and statistics to identify the effectiveness of marketing plans.

“We have been working all over Saudi Arabia and outside of the country as well,” said Razan Khalil, head manager of the Klaket office. “We work to bring out talent and present it on the most suitable platforms.”

Startup of the Week: Wayakit, the biotech firm helping travelers beat odors and stains

Updated 10 December 2019

Startup of the Week: Wayakit, the biotech firm helping travelers beat odors and stains

  • Wayakit leaves the clothes clean and fresh again

JEDDAH: Wayakit is a biotechnology start-up incubated by King Abdullah University of Science and Technology (KAUST).

KAUST Ph.D students Sandra Medina and Luisa Javier are avid travelers who have come up with a pocket-sized product that deals with both odors and stains on fabrics, leaving the cloths clean and fresh again.

Wayakit is also gentler on fabrics because traditional laundry eventually damages them, said Javier, who first moved to Saudi Arabia from Mexico ten years ago.

Her business partner, Sandra Medina, who came from Colombia to study at KAUST, explained to Arab News how Wayakit works. “You just spray the smelly area twice and you’re good to go. In the case of stains, you spray twice and then pat dry it with a tissue and it will disappear,” she said.

The idea for the product came during a trip for a conference two years ago when the travelers realized their luggage was lost “We had to present with our dirty, seven-hours’ flight clothes,” Javier told Arab News.

“We started looking into the possibility then, because there’s not a proper solution to doing laundry while traveling,” she said.

They decided they needed to come up with a product that was not pricey, was easy to carry, and did the job by removing stains and bad odors “on-the-go.”

The duo began by interviewing more than 100 travelers of 23 different nationalities to find out if this was a common issue that travelers struggled with.

“From the Entrepreneurship Center at KAUST, we learned the importance of listening first to the customers before designing any product,” said Medina. From these interviews, Wayakit team got the product requirements and then moved into the lab to start working on the formulation of Wayakit. “The amazing facilities and labs in KAUST helped us to speed up the creation of our first prototype. After this, the same KAUST community was the people who first tried Wayakit and gave us feedback. “In KAUST we do not only have state-of-the-art labs, but also a whole entrepreneurial ecosystem,” Medina added.

Wayakit is different from its competitors in that it contains no toxic chemicals, and covers a broader spectrum in covering stains — it is two products in one. It also contains anti-bacterial properties, acting as a sanitizer that “removes all the stains that occur on a day-to-day basis as well as being an odor remover,” Javier said.

The pair went for a biotechnology-based formula that excluded the usage of oxidizers and focused on more organic compounds. “Even the anti-bacterial properties are not toxic as we incorporated these in an environmentally friendly formulation,” she said.

The Wayakit founders had to rigorously test their product, dealing with different types of sweat and stains to perfect their spray. “We had to give testers to travelers to try it out and had to listen to their feedback, then went back to the lab to improve it, in order to make sure the product was as promised.”

Medina said KAUST’s mentorship had also helped their company to develop. “KAUST for us is a catalyst of entrepreneurship and has given us a lot of room to grow our start-up Wayakit,” she said.

KAUST helped Wayakit by giving the advice and support from the start. From entrepreneurial courses to teaching the concepts of building a brand, KAUST encouraged Wayakit to grow from a scientific outlook and helped the founders to better understand the customer.

“As foreigners, it was difficult for us to understand the logistics and procurement of shipping and importing here in Saudi Arabia. KAUST has helped us to face that hurdle in order to be able to reach all our clients in the MENA region and worldwide,” Medina said. “Beyond helping travellers, our mission is to change the way how laundry is commonly done. We found a way to effectively wash clothes reducing water and energy consumption,” Javier said. 

Wayakit has recently began selling in Jeddah’s Homegrown Market, chosen because it is “a Middle Eastern brand store with unique ambience,” said Medina.