Startup of the Week: Klaket: Keeping pace with latest trends in technology

(AN photo by Huda Bashatah)
Updated 02 April 2019
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Startup of the Week: Klaket: Keeping pace with latest trends in technology

JEDDAH: In the ever-changing world of advertising, one Saudi agency continues to keep pace with the latest trends.

Jeddah-based Klaket is an expert in audiovisual media, TV commercials and event management using the latest advances in production, design and marketing technology to provide a complete package for its clients.

Ranked among the top 100 fastest-growing companies in Saudi Arabia for five years running, Klaket uses a range of audiovisual mediums to help individuals and companies market products and services.

The business presents opportunities for people to work in outdoor and indoor photography sessions, providing specialized staff for production and post-production services.

Saudis and other nationalities interested in working in the field of audiovisual production, conferences and event management can benefit from using the industry’s latest equipment and hardware alongside professionally trained staff.

For clients of all ages, Klaket will conduct performance tests and create personal profiles to add them to its database of actors, voice-over experts, MCs, entertainers and models.

Klaket’s skilled team is specialized in graphic design, animation and short-film production to deliver its customers’ vision and brand messages while also offering support services for secure e-commerce.

In addition, the company manages and organizes conferences and events as part of a service package that includes financial, marketing and resource management.

Operating to high-quality international standards, Klaket works with clients in Saudi Arabia and overseas.

It also offers e-marketing utilizing internet technologies and apps to give a visual identity to brands, run advertisements, loyalty programs and communication campaigns with customers. The company uses social media platforms to target customer segments and prepares reports and statistics to identify the effectiveness of marketing plans.

“We have been working all over Saudi Arabia and outside of the country as well,” said Razan Khalil, head manager of the Klaket office. “We work to bring out talent and present it on the most suitable platforms.”


Red Sea Global unveils scientific model for regenerative tourism worldwide

Updated 45 min 58 sec ago
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Red Sea Global unveils scientific model for regenerative tourism worldwide

  • The report details the model’s rollout at “The Red Sea” and “AMAALA” destinations, backed by studies covering 8 marine habitats

TABUK: Red Sea Global (RSG) has unveiled a science-based model aimed at achieving a 30 percent net positive conservation benefit across its tourism destinations by 2040. 

The framework is now available for global adoption, according to a statement released by RSG.

Owned by Saudi Arabia’s Public Investment Fund (PIF), Red Sea Global is the multi-project developer behind ambitious regenerative tourism destinations like “The Red Sea” and “AMAALA.” 

As a cornerstone of the Kingdom’s Vision 2030, the company aims to diversify the national economy while setting new global benchmarks for sustainable, nature-positive development.

CEO John Pagano stated that openly sharing this detailed approach will help elevate the global tourism sector and secure a healthier environment for future generations.
 

Map showing the boundaries of the Red Sea Zone. (Graphic from the RSG report)

The cornerstone of this initiative is the proprietary SIIG Model, a four-step framework:
• Survey: Establish biodiversity baselines and monitor long-term changes.
• Identify: Assess risks to priority habitats and species.
• Intervene: Execute evidence-based actions, such as regulating fishing and enhancing natural habitats.
• Gain: Measure and verify biodiversity improvements.

The report details the model’s rollout at “The Red Sea” and “AMAALA” destinations, backed by extensive 2022–2023 environmental baseline studies covering eight marine habitats and priority species groups during 2022 and 2023. 

A major intervention is the 5,015-square-kilometer Fishery Management Area in Al-Wajh Lagoon. The plan reserves 38 percent of the area for priority conservation—protecting 62 percent of local coral reefs—while allocating 61 percent for sustainable fishing.

According to scientific modeling, eliminating fishing in high-protection zones could increase reef fish populations by 113 percent, sharks and rays by 72 percent, and marine mammals by 24 percent. These measures are expected to boost coral resilience, support ecosystem recovery, and protect vulnerable species like sea turtles and seabirds.
Ihab Kindi, RSG’s Red Sea Destination Executive Director, called the data-driven model a practical roadmap for large-scale marine recovery. The complete methodology is available in the new report, “The SIIG Model: A Roadmap Toward Achieving Measurable Conservation Gains.”